際際滷

際際滷Share a Scribd company logo

How we use Advanced Web Ranking

Download as PPTX, PDF
Advanced Web Ranking
Advanced Web Ranking

This document discusses how Advanced Web Ranking (AWR) can be used to summarize key SEO metrics. AWR allows users to track rankings, manage links, analyze site analytics and social media performance. It utilizes a client-server architecture where clients run scheduled tasks and view interactive reports. The workflow involves competitive research, data gathering, and reporting. Users can analyze keywords, backlinks, traffic sources, campaigns and social shares. Scheduled reports are generated and shared online through AWR Cloud for team collaboration.

1 of 32
Downloaded 11 times
How we use Advanced Web Ranking Sep 14, 2012 Philip Petrescu Founder and CEO, Caphyon @philippetrescu
Meet the Powerpuff girls 1. Link mgmt. 1. Project M. 1. Rank tracking 2. Social media 2. Research 2. Data 2. Gathering 3. Evaluation 3. Analytics 3. Reporting
The Architecture AWR Client Runs scheduled tasks Upload reports AWR Cloud administrator automatically AWR Client Views interactive reports Generates reports as needed AWR Client Runs manual links verification Runs social updates
The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
Keyword Research - Google Adwords We can find keyword suggestions starting with a seed
Keyword Research - SemRush Analyze what keywords the competition is using
Keyword Difficulty Before starting a campaign, check if the competition is too high on that niche.
Website Audit Compare link profiles and social exposure with competitors.
The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
Ranking Overview We have chosen Visits and Revenue (+Trend) from over 30 metrics.
Universal and Location based searches Location: London, UK Universal Search: Yes
The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
Link profile analysis by Domain Authority Here, we compare the strength of our links with the competition.
Link profile analysis by Keyword What is the distribution of our links for each anchor text by Page Authority?
Competitive Link Analysis Were comparing here all link metrics with those of our competitors.
Verify Backlinks Here we can quickly identify the sites that no longer link to us.
The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
Analytics Heres where we see which keywords bring us traffic and revenue.
Analytics Traffic by Keyword For each keyword, were checking to see which sources bring more visitors.
Compare previous period Analytics - Ecommerce to see if your optimization efforts paid off Here we track the conversions in time (by source).
Analytics - Campaigns And then we check to see which campaigns were successful.
The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
Social Shares We also need to identify the articles that are successful on social networks.
Twitter Then, we track the Twitter audience over time to spot trends.
Facebook And the evolution of Facebook fans over time.
The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
Data Gathering Scheduled Tasks Proxy Servers (by location) For faster updates, we use and recommend proxies from Trusted Proxies.
The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
Scheduled Reports Quick adding of reports to be generated in existing scheduled updates We generate reports on the same scheduled tasks that update each project.
AWR Cloud Sharing SEO Reports Online And we share the reports online on AWR Cloud
AWR Cloud Sharing SEO Reports Online so every one in our team can see them from anywhere using a browser.
Thank you! @philippetrescu www.advancedwebranking.com philip@caphyon.com Advanced WEB RANKING

More Related Content

How we use Advanced Web Ranking

  • 1. How we use Advanced Web Ranking Sep 14, 2012 Philip Petrescu Founder and CEO, Caphyon @philippetrescu
  • 2. Meet the Powerpuff girls 1. Link mgmt. 1. Project M. 1. Rank tracking 2. Social media 2. Research 2. Data 2. Gathering 3. Evaluation 3. Analytics 3. Reporting
  • 3. The Architecture AWR Client Runs scheduled tasks Upload reports AWR Cloud administrator automatically AWR Client Views interactive reports Generates reports as needed AWR Client Runs manual links verification Runs social updates
  • 4. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 5. Keyword Research - Google Adwords We can find keyword suggestions starting with a seed
  • 6. Keyword Research - SemRush Analyze what keywords the competition is using
  • 7. Keyword Difficulty Before starting a campaign, check if the competition is too high on that niche.
  • 8. Website Audit Compare link profiles and social exposure with competitors.
  • 9. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 10. Ranking Overview We have chosen Visits and Revenue (+Trend) from over 30 metrics.
  • 11. Universal and Location based searches Location: London, UK Universal Search: Yes
  • 12. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 13. Link profile analysis by Domain Authority Here, we compare the strength of our links with the competition.
  • 14. Link profile analysis by Keyword What is the distribution of our links for each anchor text by Page Authority?
  • 15. Competitive Link Analysis Were comparing here all link metrics with those of our competitors.
  • 16. Verify Backlinks Here we can quickly identify the sites that no longer link to us.
  • 17. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 18. Analytics Heres where we see which keywords bring us traffic and revenue.
  • 19. Analytics Traffic by Keyword For each keyword, were checking to see which sources bring more visitors.
  • 20. Compare previous period Analytics - Ecommerce to see if your optimization efforts paid off Here we track the conversions in time (by source).
  • 21. Analytics - Campaigns And then we check to see which campaigns were successful.
  • 22. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 23. Social Shares We also need to identify the articles that are successful on social networks.
  • 24. Twitter Then, we track the Twitter audience over time to spot trends.
  • 25. Facebook And the evolution of Facebook fans over time.
  • 26. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 27. Data Gathering Scheduled Tasks Proxy Servers (by location) For faster updates, we use and recommend proxies from Trusted Proxies.
  • 28. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media Define custom SEs Verify links Track traffic and conversions Monitor social shares Manage URLs tracked Monitor link profiles Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 29. Scheduled Reports Quick adding of reports to be generated in existing scheduled updates We generate reports on the same scheduled tasks that update each project.
  • 30. AWR Cloud Sharing SEO Reports Online And we share the reports online on AWR Cloud
  • 31. AWR Cloud Sharing SEO Reports Online so every one in our team can see them from anywhere using a browser.