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How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West

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Luke Stapley
Luke Stapley

WeChat mini games have become hugely popular in China, leading to growth of HTML5 gaming worldwide. Cocos helps HTML5 developers export games to platforms like WeChat. Some WeChat games make over $30 million. The pandemic increased mobile gaming audiences. More platforms are adding HTML5 games, continuing the trend set by WeChat mini games in China. HTML5 is becoming the standard for web gaming.

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How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
What will be discussed How Cocos is helping HTML5 developers How HTML5 expanded in China in 2008 WeChat mini game phenomenon What to expect in 2021
Marketing Director Luke Stapley Over 10 Years In Game Industry 5 Years in China¡¯s Game Industry Worked at Microsoft and Nintendo Podcaster and Journalist @GameAddict luke.stapley@cocos.com
100k Registered Games 1.4M Registered Developers 10 Years in the Industry 70% of Top 20 Best-selling apps in China
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
Cocos Creator ? Open source 2D/3D game engine. ? Uses Typescript and JavaScript . ? Exports to HTML5, Android, iOS, WeChat, TikTok, and more. ? Free to use! No Royalties!
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
Why We Love HTML5 We are an open-source company. HTML5 is the best open source technology for the web Google has worked to promote HTML5 and sponsored us with our project Cocos2d-HTML5 in 2012 Adobe Flash brought great web games, but needs a better successor we can be help build upon.
In 2014, ¡°Enclose Nervous Cat¡±, a game off a Chinese meme grabbed 2.4 million players in 48 hours. In 2015, ¡°Legendary World HTML5¡± brought in 300,000 RMB (~43,000 USD) monthly sales In 2016, ¡°Legend of the Blue Moon¡±, brought in 200 million RMB (~28.5 million USD) monthly sales In 2020, HTML5 and mini games make over 60 Billion RMB ($8.5 billion) of the total 278 Billion RMB in China.
2018
Video Game Company Chinese Government ISBN is needed to sell games or in-game items
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
Chinese Game Lockdown All games applying with in-game items or for sale were suspended in March Shut down went on for 9 months with no contact on when they would resume Any game not approved before February 2019, needed to re-apply to clear backlog Many developers moved to WeChat for ad-monetized game development while waiting during the shutdown
WeChat
2020 >1.17 Billion MAU >45 Billion Daily Messages Source: Buisiness of Apps
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
Why WeChat Added Games WeChat needed some new avenues to make money from those socializing inside the app. People who spend more time in an app = more money spent inside an app. Games make money and have long engagement! 72% of worldwide revenue in apps are from gaming.
Image: Daxue Consulting Tiao Yi Tiao ÌøÒ»Ìø Rumored to have made 5 million RMB per day Brand advertising with McDonalds and Nike
WeChat + Cocos We brought a framework inside WeChat for games Brought in about 10 Billion RMB in 2018 (~1.4 Billion USD) ~50% Adoption Rate Cocos Runtime
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
Increase in WeChat Mini Games 500 million MAU in 2020 Over 100,000 developers making mini games 44 games made over 10 million RMB (1.53 million USD) last year Some games making over 200 million RMB (30.7 million USD) in total revenue
Depart, Lord! ³ö·¢ ÁìÖ÷´óÈË Jianghu Battle Ì߷ɽ­ºþ Mr. Wang¡¯s Garbage Station Íõ¸»¹óµÄÀ¬»øÕ¾ Galaxy Battle ÐÇ¿Õ´ó¾öÕ½
What¡¯s The Point? Many gaming innovations in the mobile and web space were refined in Asia ? Free To Play ? Long tail game promotions ? Character customization purchases HTML5 trend is growing and bringing growth to new markets in SEA, MENA, and EU.
Rabbids Wild Race Strongest Demon Fighter Imperial Saga Eclipse
Web Platforms
Source: ¡°Mobile Gaming Behavior Post COVID-19¡± by Interpret (Facebook IQ- commissioned online survey of 13,246 mobile gamers ages 18+ across BR, CA, DE, FR, JP, KR, UK, US, VN Jul/Oct 2020) ? USA: 28 million new gamers, 28% mobile gaming audience growth ? UK: 8.6 million new gamers, 50% mobile gaming audience growth ? S. Korea: 9.4 million new gamers, 34% mobile gaming audience growth ? Germany: 6.5 million new gamers, 25% mobile gaming audience growth
Mini App Marketplace Cocos Runtime
Mini App Marketplace
Cocos Play
TikTok Games
Final Thoughts ? HTML5 is web gaming today! ? Added technology like WebGPU is coming to improve gaming on HTML5 ? WeChat continues to promote mini games allowing small and indie devs in China a place to create games ? More platforms are taking advantage of adding HTML5 gaming
Luke Stapley luke.stapley@cocos.com ID: GameAddict

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How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West

  • 1. How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
  • 2. What will be discussed How Cocos is helping HTML5 developers How HTML5 expanded in China in 2008 WeChat mini game phenomenon What to expect in 2021
  • 3. Marketing Director Luke Stapley Over 10 Years In Game Industry 5 Years in China¡¯s Game Industry Worked at Microsoft and Nintendo Podcaster and Journalist @GameAddict luke.stapley@cocos.com
  • 4. 100k Registered Games 1.4M Registered Developers 10 Years in the Industry 70% of Top 20 Best-selling apps in China
  • 6. Cocos Creator ? Open source 2D/3D game engine. ? Uses Typescript and JavaScript . ? Exports to HTML5, Android, iOS, WeChat, TikTok, and more. ? Free to use! No Royalties!
  • 11. Why We Love HTML5 We are an open-source company. HTML5 is the best open source technology for the web Google has worked to promote HTML5 and sponsored us with our project Cocos2d-HTML5 in 2012 Adobe Flash brought great web games, but needs a better successor we can be help build upon.
  • 12. In 2014, ¡°Enclose Nervous Cat¡±, a game off a Chinese meme grabbed 2.4 million players in 48 hours. In 2015, ¡°Legendary World HTML5¡± brought in 300,000 RMB (~43,000 USD) monthly sales In 2016, ¡°Legend of the Blue Moon¡±, brought in 200 million RMB (~28.5 million USD) monthly sales In 2020, HTML5 and mini games make over 60 Billion RMB ($8.5 billion) of the total 278 Billion RMB in China.
  • 13. 2018
  • 14. Video Game Company Chinese Government ISBN is needed to sell games or in-game items
  • 16. Chinese Game Lockdown All games applying with in-game items or for sale were suspended in March Shut down went on for 9 months with no contact on when they would resume Any game not approved before February 2019, needed to re-apply to clear backlog Many developers moved to WeChat for ad-monetized game development while waiting during the shutdown
  • 18. 2020 >1.17 Billion MAU >45 Billion Daily Messages Source: Buisiness of Apps
  • 20. Why WeChat Added Games WeChat needed some new avenues to make money from those socializing inside the app. People who spend more time in an app = more money spent inside an app. Games make money and have long engagement! 72% of worldwide revenue in apps are from gaming.
  • 21. Image: Daxue Consulting Tiao Yi Tiao ÌøÒ»Ìø Rumored to have made 5 million RMB per day Brand advertising with McDonalds and Nike
  • 22. WeChat + Cocos We brought a framework inside WeChat for games Brought in about 10 Billion RMB in 2018 (~1.4 Billion USD) ~50% Adoption Rate Cocos Runtime
  • 24. Increase in WeChat Mini Games 500 million MAU in 2020 Over 100,000 developers making mini games 44 games made over 10 million RMB (1.53 million USD) last year Some games making over 200 million RMB (30.7 million USD) in total revenue
  • 25. Depart, Lord! ³ö·¢ ÁìÖ÷´óÈË Jianghu Battle Ì߷ɽ­ºþ Mr. Wang¡¯s Garbage Station Íõ¸»¹óµÄÀ¬»øÕ¾ Galaxy Battle ÐÇ¿Õ´ó¾öÕ½
  • 26. What¡¯s The Point? Many gaming innovations in the mobile and web space were refined in Asia ? Free To Play ? Long tail game promotions ? Character customization purchases HTML5 trend is growing and bringing growth to new markets in SEA, MENA, and EU.
  • 27. Rabbids Wild Race Strongest Demon Fighter Imperial Saga Eclipse
  • 29. Source: ¡°Mobile Gaming Behavior Post COVID-19¡± by Interpret (Facebook IQ- commissioned online survey of 13,246 mobile gamers ages 18+ across BR, CA, DE, FR, JP, KR, UK, US, VN Jul/Oct 2020) ? USA: 28 million new gamers, 28% mobile gaming audience growth ? UK: 8.6 million new gamers, 50% mobile gaming audience growth ? S. Korea: 9.4 million new gamers, 34% mobile gaming audience growth ? Germany: 6.5 million new gamers, 25% mobile gaming audience growth
  • 30. Mini App Marketplace Cocos Runtime
  • 34. Final Thoughts ? HTML5 is web gaming today! ? Added technology like WebGPU is coming to improve gaming on HTML5 ? WeChat continues to promote mini games allowing small and indie devs in China a place to create games ? More platforms are taking advantage of adding HTML5 gaming