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HQ Creative 2011

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The document provides information about HQ Creative, an event design and production company established in the UAE in 1996. It highlights some of HQ's capabilities including event design, theming, branding, decor, audiovisual solutions and more. It also lists some of HQ's accomplishments in delivering large scale government and corporate events in the region, positioning the company as a market leader in event services.

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HQ Creative 2011
Best Event Design HIGHLY COMMENDED Best Event Design HIGHLY COMMENDED 2010 Best AV/Video Solution Established in the UAE in 1996, HQ offers a complete range of high end event services; combining strategic thought with passionate creativity, precise technical ability and great attention to detail, to deliver exceptional HIGHLY COMMENDED Best Innovative Entertainment pieces of live and visual communication. The design studio at HQ offers a strong combination of technical, graphic, stage set, interior, audio visual and HIGHLY COMMENDED Outstanding Production Achievement multi-media design expertise, using the latest technologies to evaluate, visualize, construct and implement considered solutions. HIGHLY COMMENDED Best Corporate Product or Service Launch HQ has successfully delivered many of the regions most spectacular and highly acclaimed government and corporate events, ceremonies and festivals, positioning the company firmly as a market leader. Best Event Theme/Decor Outstanding Production Achievement Outstanding Production Achievement LIVE & VISUAL LIVE & VISUAL
EVENT DESIGN & PRODUCTION Corporate & Gala Events Large Scale Shows & Ceremonies HQ Creative L.L.C. Festivals & Public Celebrations Abu Dhabi 2 Floor, Ali & Sons Building nd PO Box 915, Abu Dhabi, U.A.E. DCOR, THEMING & BRANDING t: +971 (0)2 679 7627 City & Venue Decoration Programmes Dubai Mall Seasonal D辿cor Office 103, Liberty Building Stage Sets Special Events Theming & D辿cor PO Box 61886, Dubai, U.A.E. t: +971 (0)4 282 8848 f: +971 (0)4 282 8851 TEMPORAL SPACES e: info@hqcreative.ae hqcreativeuae.com Structures & Exhibition Stands Interactive Experiences Themed Environments COMMUNICATION COMMUNICATION
With an audience of over 2000 Royals, Dignitaries, Global Leaders and International Students, Burj Khalifa Island provided the perfect setting for an Opening Ceremony of soaring proportions. A powerful mix of ceremony, music, culture, futuristic special effects and show-stopping pyrotechnics, highlights of the 2 hour programme included a truly inspirational performance by the UAEs first rap act and a computerised tracking projection screen which opened to reveal an astounding vertical drumming show , 40 metres above ground and choreographed to the spectacular Dubai Fountain. The event also witnessed the record breaking climb of the 828m tall Burj Khalifa by famous climber Alain Robert The French Spiderman.
HCT Education Without Borders 2011 Opening Ceremony
State Visit of HM Queen Elizabeth II HQ is extremely proud to have supported the UAE Federal Government in the design, production and management of all press and public events surrounding the State Visit of Her Majesty Queen Elizabeth II. With a series of 7 primary events over a 20 hour period, the project required meticulous planning and very careful consideration of the important requirements of various security and protocol services. In addition to the complex technical and logistical challenges associated with such high profile events; from a creative perspective, the Launch Event for the Zayed National Museum was one of the biggest tests for HQ. Several bespoke, contemporary structures were designed to create a seamless and spectacular event space containing both public and very private areas - worthy of not only hosting Royal guests and global media, but also impressing one of the worlds leading architects and guarding a model of one of the most incredible examples of modern architecture.
HQ Creative 2011
Abu Dhabi Art 2009 Structures & VIP Majlis
Unusual, Stylish and Exciting ... The architectural design of the VIP Majlis and Design Studio structures was itself a talking point of Abu Dhabis stylish Art Fair. An abstract concept was adopted for the interior design of the The Majlis - using a series of clean white partitions, each angled at 10 degrees and edged with mirrors, to create a false sense of perspective and define the various lounge, theatre and reception spaces within. Referencing the Abu Dhabi Art brand identity and vibrant pink 2009 colour scheme throughout, the VIP Majlis incorporated an external, decked Terrace area where guests could relax and enjoy the stunning ocean views.
In year 2, the Abu Dhabi Art identity reflected an environmental theme and fresh green colour palette. Interior designs and finishes embraced a variety of natural materials such as wood, slate, moss, grass and even air plants imported from the Czech Republic. Digitally printed fabric panels were suspended from the ceiling, creating a virtual oasis to soften the space and diffuse sunlight during the daytime. On the external Terrace, this year adorned with cactus and desert plants, guests could relax under sun canopies and enjoy live music courtesy of Lola the iconic VW Camper/ DJ Booth. The Opening Reception, which extended throughout the Emirates Palace grounds, stayed true to the environmental theme - mixing an exciting range of expandable cardboard furniture with a variety of custom made wooden pieces and carefully designed lighting effects to create a subtle, contemporary and very elegant ambience.
Abu Dhabi Art 2010
Sheikh Zayed Book Awards 2009, 2010 & 2011
An impressive stage set, theatrical lighting, multi-layered projections and live orchestral interludes were signatures of this important, and very formal, international awards ceremony. Broadcast live, and attended by the senior Royals and dignitaries, every element of this event was meticulously designed and beautifully detailed to reflect the significance of the occasion without distracting from its integrity.
Tour of Oman Ceremonies & Race Infrastructure The stage set for the Tour of Oman Opening Ceremony spanned a 4-lane highway on the beautiful Muttrah Corniche in the heart of Muscat, where, against an illuminated mountain backdrop, vibrant multimedia projections and cultural performers welcomed guests to Oman and kicked off the exciting first leg of the Race. Over the five days that followed, HQ provided infrastructure and daylight viewing screens to support the 128 cyclists, support teams, race officials, media and spectators as the Tour moved through various provinces of Oman, closing with a glittering Awards Ceremony immediately after the final race.
Costa Deliziosa Ship Naming Ceremony The official naming ceremony of the Costa Deliziosa in Dubai, marked an important partnership between Costa Cruises and Dubai Department of Tourism & Commerce Marketing. As the ship was welcomed in to Port Rashid, 2000 passengers disembarked and joined VIP guests for a celebration of Emirati and Italian cultures.
Dubai Metro Official Inauguration 09.09.09
Working closely with the RTA, HQ was honoured to have been entrusted with the historic launch event for Metro Dubai. Meticulous planning, design and logistics management of this multi venue event were the secret of its success. The remarkable evening began at Mall of the Emirates where, in a beautiful, custom designed presentation theatre, His Highness Sheikh Mohammed Bin Rashid and several hundred distinguished guests were passionately addressed by the Chairman of the RTA, His Excellency Matar Al Tayer. Following the proud speech, guests were invited to put on custom Porsche Design viewing glasses to enjoy a specially commissioned 3D film the first ever in the region. After a standing ovation, guests were escorted to Mall of the Emirates Metro Station for the official inauguration of the Red Line and the first train journey.
The complete journey took guests on a tour of 6 of the Dubai Metro Stations, where, His Highness unveiled a series Commemoration of Legacy Pieces to mark the occasion. Appropriately, at Financial Centre Station His Highness was presented with a giant commemorative coin which he placed in a motorized display case. A Moment in Time The Red Line was officially opened at 9 seconds, past 9 minutes, past 9pm. The exact moment His Highness swipe Achievement the first Nol card was frozen in time, in a large commemorative digital clock. His Highness Sheikh Hamdan bin Rashid activated stunning precision laser installation, at Khalid Bin Waleed Station. Brilliant red laser beams appeared to take individual letters out of glass etched poems written by High Highness Sheikh Mohammed about the achievements of Dubai. The letters, when reassembled, spelt out the words RTA Metro Dubai.Message to the Future
At Union Station His Highness Sheikh Mohammed wrote and signed a secret letter. In line with the Heritage; theme of the stations interior, the letter was sealed in a giant ornate Mezzuzah, to be opened by the children of the future. Also at Union Station, a three part exhibition; Metrospective chronologically documented the Metro project through photographic, physical and multimedia displays, the final piece on the timeline being a photograph of His Highness swiping the first Nol card at 9 seconds, past 9 minutes, past 9. The Evolution of Architecture explored the design inspiration and development of the stunning Metro Stations. The centrepiece of the Exhibition showcased the History of the RTA using interactive, tracking plasma screen technologies. Momentum At the final destination, Rashidiya Station, His Highness placed the last brick in a giant LEGO sculpture, carefully made from 141,117 LEGO bricks and taking 178 man hours to create.
Vodafone Star Numbers Auction and Network Switch On Painting By Numbers From the moment guests arrived, energy, vitality and colour were the order of the evening. Following a vibrant reception, guests were invited inside the main event space and immersed in an ever changing colour palette of lighting and video through synchronized stage, wall and ceiling projections. After successfully turning on the network, Vodafone Qatar invited Sothebys to orchestrate the Star Numbers Auction. The Painting by Numbers theme was carried throughout the event by Kinetic Artist, Norman Perryman whose live projected paintings injected colour and movement throughout the space. The evening included explosive performances by Bond and Circle Percussion who were both integrated into Normans ever-evolving canvas.
HQ Creative 2011
Queen Elizabeth II Arrival in Dubai HQs role in coordinating all the various parties involved was executed without flaw. The team was 100% focused, dedicated and reliable. They consistently went the extra distance, adding value to every aspect of the arrangements and execution. On what was for us an extremely important occasion, viewed by millions around the world and with absolutely no margin for error, I cannot recommend HQ highly enough Frances McElwaine Director of Marketing , QE2 / Nakheel Hotels / QE2 Enterprises / Nakheel PJSC
In November of 2008 HQ Creative conceived, designed and choreographed the arrival of the QE II to her new home. Greeted and escorted by His Highness Sheikh Mohammed Bin Rashid Al Maktoums private yacht MY Dubai, Emirates Airlines new A380, the Royal Navy, the UAE Coastguard and a large flotilla of privately owned boats and yachts, requiring meticulous planning. HQ recorded the event on 17 HD broadcast cameras including the famous cineflex camera system mounted on a Bell 412 helicopter. The event was up-linked via satellite and transmitted live to the worlds press with over 100 hours of footage recorded and archived for future use.
Abu Dhabi Tawteen Council An imposing stage set provided an impressive backdrop for this important Government event which opened with a synchronised multimedia and live performance sequence; the powerful rhythms of mass Emirati drummers fused with a classical Aria, sung by two sopranos. Following a formal awards presentation to Abu Dhabi Tawteen Council partner institutes and organisations, a celebratory full colour laser performance and special effects sequence closed the ceremony, with the final message communicated through a choreographed pyrotechnic release of giant banners across the entire set.
Abu Dhabi Awards 2005, 2006, 2007 & 2008 HQ creative is proud to have worked alongside the Executive Affairs Authority team to design and produce the prestigious Abu Dhabi Awards Ceremony.
Nurai Island Sales Centre Launch Whilst guests enjoyed an up close and personal performance by iconic music artist Lionel Ritchie, images of the finished project were viewed on a 40 metre wide bespoke screen which then opened horizontally to spectacular fireworks and a kabuki drop reveal of the Sales Centre. After a guided tour of the centre, guests were invited back into the reception tent before boarding their waiting helicopters.
HQ Creative 2011
HQ Creative 2011
DIFC Annual Celebration 2005, 2006 & 2007 A spectacle that, even by Dubais high standards, was unique in its scope, scale and ambition Shows like DIFCs are ambitious in the extreme; pushing technical boundaries One of the most challenging (shows in the world) in terms of the site, location, fulfilling the conceptual brief and impressing the most influential people Total Production International Magazine I would like to extend my personal appreciation and gratitude to HQ for the great work that you have done, the feedback we are receiving is fantastic and beyond expectation, I think you deserve the congratulations as much as we do. Thank you Bisher Barazi - Chief Financial Officer, DIFC Based on our experience we have come to view HQ Creative as a solid, professional and reliable supplier Dr. Omar Bin Sulaiman - Governor, DIFC
HQ Creative 2011
HQ Creative 2011
HQ Creative 2011
HQ is very proud to have designed and produced all three of DIFCs acclaimed Annual Celebration Events... One Voice In 2007 the multimedia spectacular was programmed to an orchestral score played live by the 95 piece Armenian Philharmonic Orchestra and to the voices of a 350 strong choir, dramatically revealed in a massive kabuki drop during the performance. Opening with an emotional vocal performance, as the show gathered pace the grandstand shook and the ground rumbled as the projected building appeared to be pushed aside, dramatically revealing 174 metre of uber high definition video projection. The show continued to amaze as giant CGI sequences were synchronised with 4800 time-coded pyro effects and a revolutionary spinning flame system specially designed for the show. The glittering evening concluded with a series of memorable performances by headline artists Il Divo, Syrian soprano Talar Kekranjian and Amal Maher.
HQ Creative 2011
Time, Space & Energy In 2006 the physics themed Corporate Suite opened with a Big Bang, synchronised to an orchestral explosion and a volley of overhead pyrotechnic comets as the entire Gate building became the worlds largest high definition projection screen, taking guests on an accelerated journey through time and space. The 25 minute spectacular included a gravity defying vertical catwalk performance as the audience was Notes of Success virtually transported through The Gate for a glimpse of the masterplans for the new financial district and In 2005 DIFC marked its first anniversary. The show told the remarkable story of Dubai, thorough multiple iconic vision of His Highness Sheikh Mohammed for the future of Dubai on the world stage. show technologies and injections of live kinetic painting performances, beautifully choreographed to an musical score, performed by the 73 piece Czech National Symphony Orchestra, who were revealed on a The evening also included a creative musical fusion of traditional UAE cultural performers and a 17 metre revolving platform. contemporary string quartet and headline performance by Jose Carreras and Lebanese Soprano Hiba Al Kawas, who also sung a special operatic arrangement of one of His Highness Sheikh Mohammed Bin The 20 minute son et lumiere was complemented by an emotional performance by legendary tenor, Rashids poems. Andrea Boccelli.
HQ Creative 2011
Abu Dhabi Police Golden Jubilee Celebration
Abu Dhabi Police Golden Jubilee Celebration The skills of ADPD Special Forces Units were showcased through a series of 007 style videos and live action Following opening speeches and poetry readings, the Abu Dhabi Police Golden Jubilee Celebrations kicked off with a sequences, including helicopters, abseilers, high-speed car chases and K9 units, all tightly choreographed and stunning, mass choreographed sequence featuring over 700 police cadets bearing torches of fire. synchronised to dramatic special effects, with no margin for error. For the first time ever, industrial robots were used in a show, equipped with full colour and fibre-fed laser systems all The 90-minute spectacular culminated in a 30-minute parade of marching units and vehicles representing 50 programmed to perform a choreographed gun drill alongside traditional UAE desert riflemen. years of history, followed by a breathtaking laser and pyrotechnics finale.
HQ Creative 2011
DIFC Week 2007 DIFC Week brings together international and regional experts in business and finance, to address relevant challenges and opportunities. HQ Creative provided the permanent conference venue in the DIFC district and transformed the structure into a space worthy of this important event. HQ also supplied all venue management, audio visual, lighting and technical support.
XVIII Arabian Gulf Cup Draw Event Adrenaline A FIFA orchestrated draw ceremony, officiated by 2006 Italian World Cup winning team captain, Fabio Cannavaro, at the Al Jazeira Stadium in Abu Dhabi. Broadcasted live, a custom AV sequence marked the start of the event, while broadcast graphics were used in real- time as the draw took place. Indoor pyrotechnics and a newly developed pan and tilt flame system were showcased in a high energy show which included several segments of energetically choreographed live performance and special effects, including a 3 metre diameter remote controlled flying football.
HQ Creative 2011
XVIII Arabian Gulf Cup Opening Ceremony This show flew by in a spectacular style, a dynamic collage of eye - candy, action and excitement combining ideas, colour, culture and seat edge anticipation of what might come next. It very much set the tone for the Gulf Cup and has already become a major talking point in the region CX magazine
Prior to the opening game of the 2007 Arabian Gulf Cup, HQ created an Olympic-style opening ceremony, incorporating a massive overhead flying system used to fly different elements into the show, including a 12 metre diameter high resolution projection sphere and aerial artists. On the ground, galloping horses and a cast of over 2,400 performers, including UAE riflemen, school children and international artists, wowed the full stadium.
The highlight of the show was a giant portrait of His Highness Sheikh Khalifa Bin Zayed, painted live by 600 police cadets in less than 2 minutes. Immediately after the frenzy of aerial fireworks that closed the show, 270 precisely rehearsed crew members sprung into action, stripping the stadium of all infrastructure, technical equipment and a massive ground cover in less than 6 minutes, ready for the opening match.
HQ Creative 2011
28th Annual Burgenstock Commodities & Futures Conference Gala Well done to the entire team for a job very well done not only was the whole event programme creatively designed but beautifully executed! It was a pleasure working with you on this amazing project Gaiti Rabbani - DMCC
Expressions of Dubai As hosts, Dubai Multi Commodities Centre (DMCC) and Dubai Gold & Commodities Exchange (DGCX), commissioned HQ Creative to take Arabian culture and hospitality to Lake Geneva. At a beautiful themed reception in the Montreaux Palace Gardens, falcons, cultural performance troupes, henna artists and calligraphers introduced guests to the sights, sounds, fragrances and flavours of Dubai. Throughout dinner guests were immersed in seamless 360 degree video projection and transported to 21st Century Arabia via a stunning multimedia production; choreographed to music and injected with contemporary, live performance and special effects. At the end of the performance, remote controlled pyro candles on each table were ignited on cue to the final beat of music.
HQ Creative 2011
Business Bay Crossing Inauguration The opening of Business Bay Crossing was a monumental occasion. HQ embraced the challenge and tremendous logistical task of coordinating multiple event components and various RTA vehicles - on land and across water. The bridge came alive with colour.
As VVIP buses broke through a giant red ribbon stretched across the foot of the bridge, a cavalcade of RTA taxis and buses swept across in the opposite direction to greet them. His Highness Sheikh Mohammed Bin Rashid Al Maktoum unveiled a commemorative plaque, initiating a rapid-chase of spectacular, daytime pyrotechnic streamers across the 1.6 km structure.
Spirit of Dubai Landmark Tour HQ Creatives professionalism, creativity, excellent planning, overall logistical management and client servicing were a huge contributor to the success of the Spirit of Dubais tour of Europe in Winter 2006. A complicated and challenging campaign was only possible through HQs involvement. Charlie Taylor, Senior PR Manager - Nakheel
Spirit of Dubai HQ coordinated a tour of the largest commercial airship in the world to mark the opening of Palm Jumeirah. The airship flew over London, Paris, Rome, Athens and Cairo. Taking in iconic landmarks such as Big Ben, The London Eye, Stonehenge, the Eiffel Tower, the Leaning Tower of Pisa and the Colosseum. Followed by film crews in a dedicated helicopter unit, the flight was supported by touring exhibition units and a fleet of branded buses and vehicles for European crew and media, hosting press events and journalist flights in each City.
MOE Grand Opening The Fashion Theatre Fashion, Fabrics & Snow! Wintry white haute couture costumes, acrobatic catwalk models and cirque performers were brought together with theatre, performance art and astonishing aerial artistry in this contemporary stage show, designed and produced exclusively for Mall of the Emirates.
Dubai Festival City Retailers Launch Event A working construction site was transformed into an elegant venue for over 800 VIPs and corporate guests. The evening began with a slick corporate presentation, followed by a choreographed laser and pyrotechnics spectacular, further synchronised to aerial fireworks and the illumination of the giant tower cranes over the site. Throughout dinner a variety of world class acrobats, fire-dancers and jugglers performed to the sounds of a live jazz band.
Corporate Launches
HQ Creative 2011
Art, Talk & Du A hotel ballroom was turned into a modern art gallery for Dus first pre-launch VIP networking event. A collection of contemporary painting, photography and sculpture was specially commissioned for the occasion, each piece designed around a narrative of communication and brand specific messaging. Aabar Track Day HQ designed, built and managed a branded VIP hospitality experience space for the Mercedes/Abaar Track Day at the then recently opened Yas Marina Circuit.
Mubadala F1 & FIFA Fanzones For two consecutive years HQ has been awarded the contract to create and produce interactive F1 and FIFA visitor experiences, designed to engage, educate and convey Mubadalas positioning, crossover and core activities within major sporting and related industrial sectors.
Summer In Abu Dhabi HQ transformed the 13,000 square metre ADNEC exhibition halls into seven themed islands bursting with fun filled shows and activities. Major edutainment attractions included the exciting family interactive exhibition The Science of Spying which had recently completed its highly successful Premier in The London Science Museum; and the award winning, international touring exhibition The Robot Zoo. A programme of live performances throughout the day included International Childrens Theatre Productions, Circus Shows, Freestyle, BMXsters, UV Puppet Theatre and appearances by well known Childrens Characters. With everything from Arts & Craft Workshops, Secret Story Gardens and a Mini Cinema to Optical Illusions, Climbing Walls, Laser Mazes, Remote CamCar Racing and a variety of lively Fun Fair Rides & Games Summer in Abu Dhabi was a resounding success.
HQ Creative 2011
Ramadan Cultural Gallery This stylish installation acted as a link to the past, present and future, increasing awareness and understanding of the relevance and meaning of Ramadan. Information relating to important aspects of Islam was beautifully displayed next to original artwork pieces by local Calligraphy artists. The Gallery included information and visual displays of iconic Mosques from around the World, Cultural Traditions and a custom designed installation depicting the phases of the moon against a background of Fibre optic lighting. Bride of the Orchard The Fruit of the Date Palm exhibition illustrates the importance and significance of one of the oldest crops known to man, one that is intrinsic to the culture and history of the Arabic people and the Islamic way of life.
Jungle Trek through the densely tangled undergrowth to the distant sounds of tribal drums and discover a variety of life size, animatronic jungle animals in their natural habitats - from Hippos bathing in the waterfalls to cheeky monkeys swinging in the vines. Board the Riverboat Adventure and take a slow cruise down the winding river or jump on the Runaway Train and explore the ancient ruins at King Solomons mines. Lush tropical foliage, tribal masks, tiki torches, props and special effects add true jungle authenticity to this educational adventure through a place of ancient legends.
Monster Creepy Crawlies From massive scorpions to huge stag beetles, gigantic ladybirds and other creepy crawlies, this family-friendly exhibition provides a bugs eye view of the world of creepy crawlies, with larger than life models of insects, arachnids and molluscs; some magnified up to 400 times their actual size. Melody Maker A magical musical playground of interactive, virtual and real instruments, aimed at developing a greater understanding and appreciation of music and sound.
Its Just An Illusion Challenge all the senses and trick the brain with mind boggling exhibits and puzzles which leave visitors questioning How Is This Possible ? Woody Woodruff Sit under the shade of this giant animatronic tree and sing along with him and the family of animated creatures that live in his Beautiful, Big Green Hair.
Al Ain Aerial Fiesta Hundreds of children, community groups, themed floats, marching bands, street entertainers and carnival masquerade performers paraded through town to provide a lively and colourful opening to the Al Ain Flower Show & Festival. Breathtaking civil and military aerobatics displays, hot air balloons, sky divers and stunt kites formed the focal entertainment for the inaugural Al Ain Aerial Fiesta, planned and managed by HQ.
Al Ain Flower Show and Festival 2000, 2001, 2002 & 2003 The annual Al Ain Flower Show showcased and displayed competition gardens throughout the various categories, designed by landscaping professionals, government departments and community groups. In addition to floral exhibits and a variety of homes and garden products, the show was completed with local and international entertainment, stage shows and festival attractions throughout the city, drawing many visitors and receiving significant media attention and acclaim.
HQ Creative 2011
Street & City Decoration From directional signage and entry statements to flags, banners and decorative lighting. HQ has planned, designed and produced acclaimed City and Outdoor Decoration Programmes for many major festivals and occasions throughout the region.
Mall Seasonal D辿cor In this magical Christmas installation Santas Grotto was reinvented as a giant, illuminated igloo. A cracked ice path led visitors through a village of LED Christmas trees, colour changing igloos and light-hearted displays of cool, custom-designed, animated penguins and polar bears, some of whom performed in an enclosed ice rink under the stunning 12m tall Christmas tree.
Sheer fabrics and authentic mosque lanterns teamed with contemporary d辿cor elements and lines of sparkling white lights to create modern and stylish Ramadan displays. In another installation, a contemporary majlis, topped by magnificent colour-changing minaret towers in the Mall of the Emirates Galleria complemented decorative souk stalls displaying an array of traditional Arabic artifacts, souvenirs and gifts.
Design Work
HQ Creative 2011
HQ Creative 2011
HQ Creative 2011
HQ Creative 2011
HQ Creative 2011

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HQ Creative 2011

  • 2. Best Event Design HIGHLY COMMENDED Best Event Design HIGHLY COMMENDED 2010 Best AV/Video Solution Established in the UAE in 1996, HQ offers a complete range of high end event services; combining strategic thought with passionate creativity, precise technical ability and great attention to detail, to deliver exceptional HIGHLY COMMENDED Best Innovative Entertainment pieces of live and visual communication. The design studio at HQ offers a strong combination of technical, graphic, stage set, interior, audio visual and HIGHLY COMMENDED Outstanding Production Achievement multi-media design expertise, using the latest technologies to evaluate, visualize, construct and implement considered solutions. HIGHLY COMMENDED Best Corporate Product or Service Launch HQ has successfully delivered many of the regions most spectacular and highly acclaimed government and corporate events, ceremonies and festivals, positioning the company firmly as a market leader. Best Event Theme/Decor Outstanding Production Achievement Outstanding Production Achievement LIVE & VISUAL LIVE & VISUAL
  • 3. EVENT DESIGN & PRODUCTION Corporate & Gala Events Large Scale Shows & Ceremonies HQ Creative L.L.C. Festivals & Public Celebrations Abu Dhabi 2 Floor, Ali & Sons Building nd PO Box 915, Abu Dhabi, U.A.E. DCOR, THEMING & BRANDING t: +971 (0)2 679 7627 City & Venue Decoration Programmes Dubai Mall Seasonal D辿cor Office 103, Liberty Building Stage Sets Special Events Theming & D辿cor PO Box 61886, Dubai, U.A.E. t: +971 (0)4 282 8848 f: +971 (0)4 282 8851 TEMPORAL SPACES e: info@hqcreative.ae hqcreativeuae.com Structures & Exhibition Stands Interactive Experiences Themed Environments COMMUNICATION COMMUNICATION
  • 4. With an audience of over 2000 Royals, Dignitaries, Global Leaders and International Students, Burj Khalifa Island provided the perfect setting for an Opening Ceremony of soaring proportions. A powerful mix of ceremony, music, culture, futuristic special effects and show-stopping pyrotechnics, highlights of the 2 hour programme included a truly inspirational performance by the UAEs first rap act and a computerised tracking projection screen which opened to reveal an astounding vertical drumming show , 40 metres above ground and choreographed to the spectacular Dubai Fountain. The event also witnessed the record breaking climb of the 828m tall Burj Khalifa by famous climber Alain Robert The French Spiderman.
  • 5. HCT Education Without Borders 2011 Opening Ceremony
  • 6. State Visit of HM Queen Elizabeth II HQ is extremely proud to have supported the UAE Federal Government in the design, production and management of all press and public events surrounding the State Visit of Her Majesty Queen Elizabeth II. With a series of 7 primary events over a 20 hour period, the project required meticulous planning and very careful consideration of the important requirements of various security and protocol services. In addition to the complex technical and logistical challenges associated with such high profile events; from a creative perspective, the Launch Event for the Zayed National Museum was one of the biggest tests for HQ. Several bespoke, contemporary structures were designed to create a seamless and spectacular event space containing both public and very private areas - worthy of not only hosting Royal guests and global media, but also impressing one of the worlds leading architects and guarding a model of one of the most incredible examples of modern architecture.
  • 8. Abu Dhabi Art 2009 Structures & VIP Majlis
  • 9. Unusual, Stylish and Exciting ... The architectural design of the VIP Majlis and Design Studio structures was itself a talking point of Abu Dhabis stylish Art Fair. An abstract concept was adopted for the interior design of the The Majlis - using a series of clean white partitions, each angled at 10 degrees and edged with mirrors, to create a false sense of perspective and define the various lounge, theatre and reception spaces within. Referencing the Abu Dhabi Art brand identity and vibrant pink 2009 colour scheme throughout, the VIP Majlis incorporated an external, decked Terrace area where guests could relax and enjoy the stunning ocean views.
  • 10. In year 2, the Abu Dhabi Art identity reflected an environmental theme and fresh green colour palette. Interior designs and finishes embraced a variety of natural materials such as wood, slate, moss, grass and even air plants imported from the Czech Republic. Digitally printed fabric panels were suspended from the ceiling, creating a virtual oasis to soften the space and diffuse sunlight during the daytime. On the external Terrace, this year adorned with cactus and desert plants, guests could relax under sun canopies and enjoy live music courtesy of Lola the iconic VW Camper/ DJ Booth. The Opening Reception, which extended throughout the Emirates Palace grounds, stayed true to the environmental theme - mixing an exciting range of expandable cardboard furniture with a variety of custom made wooden pieces and carefully designed lighting effects to create a subtle, contemporary and very elegant ambience.
  • 12. Sheikh Zayed Book Awards 2009, 2010 & 2011
  • 13. An impressive stage set, theatrical lighting, multi-layered projections and live orchestral interludes were signatures of this important, and very formal, international awards ceremony. Broadcast live, and attended by the senior Royals and dignitaries, every element of this event was meticulously designed and beautifully detailed to reflect the significance of the occasion without distracting from its integrity.
  • 14. Tour of Oman Ceremonies & Race Infrastructure The stage set for the Tour of Oman Opening Ceremony spanned a 4-lane highway on the beautiful Muttrah Corniche in the heart of Muscat, where, against an illuminated mountain backdrop, vibrant multimedia projections and cultural performers welcomed guests to Oman and kicked off the exciting first leg of the Race. Over the five days that followed, HQ provided infrastructure and daylight viewing screens to support the 128 cyclists, support teams, race officials, media and spectators as the Tour moved through various provinces of Oman, closing with a glittering Awards Ceremony immediately after the final race.
  • 15. Costa Deliziosa Ship Naming Ceremony The official naming ceremony of the Costa Deliziosa in Dubai, marked an important partnership between Costa Cruises and Dubai Department of Tourism & Commerce Marketing. As the ship was welcomed in to Port Rashid, 2000 passengers disembarked and joined VIP guests for a celebration of Emirati and Italian cultures.
  • 16. Dubai Metro Official Inauguration 09.09.09
  • 17. Working closely with the RTA, HQ was honoured to have been entrusted with the historic launch event for Metro Dubai. Meticulous planning, design and logistics management of this multi venue event were the secret of its success. The remarkable evening began at Mall of the Emirates where, in a beautiful, custom designed presentation theatre, His Highness Sheikh Mohammed Bin Rashid and several hundred distinguished guests were passionately addressed by the Chairman of the RTA, His Excellency Matar Al Tayer. Following the proud speech, guests were invited to put on custom Porsche Design viewing glasses to enjoy a specially commissioned 3D film the first ever in the region. After a standing ovation, guests were escorted to Mall of the Emirates Metro Station for the official inauguration of the Red Line and the first train journey.
  • 18. The complete journey took guests on a tour of 6 of the Dubai Metro Stations, where, His Highness unveiled a series Commemoration of Legacy Pieces to mark the occasion. Appropriately, at Financial Centre Station His Highness was presented with a giant commemorative coin which he placed in a motorized display case. A Moment in Time The Red Line was officially opened at 9 seconds, past 9 minutes, past 9pm. The exact moment His Highness swipe Achievement the first Nol card was frozen in time, in a large commemorative digital clock. His Highness Sheikh Hamdan bin Rashid activated stunning precision laser installation, at Khalid Bin Waleed Station. Brilliant red laser beams appeared to take individual letters out of glass etched poems written by High Highness Sheikh Mohammed about the achievements of Dubai. The letters, when reassembled, spelt out the words RTA Metro Dubai.Message to the Future
  • 19. At Union Station His Highness Sheikh Mohammed wrote and signed a secret letter. In line with the Heritage; theme of the stations interior, the letter was sealed in a giant ornate Mezzuzah, to be opened by the children of the future. Also at Union Station, a three part exhibition; Metrospective chronologically documented the Metro project through photographic, physical and multimedia displays, the final piece on the timeline being a photograph of His Highness swiping the first Nol card at 9 seconds, past 9 minutes, past 9. The Evolution of Architecture explored the design inspiration and development of the stunning Metro Stations. The centrepiece of the Exhibition showcased the History of the RTA using interactive, tracking plasma screen technologies. Momentum At the final destination, Rashidiya Station, His Highness placed the last brick in a giant LEGO sculpture, carefully made from 141,117 LEGO bricks and taking 178 man hours to create.
  • 20. Vodafone Star Numbers Auction and Network Switch On Painting By Numbers From the moment guests arrived, energy, vitality and colour were the order of the evening. Following a vibrant reception, guests were invited inside the main event space and immersed in an ever changing colour palette of lighting and video through synchronized stage, wall and ceiling projections. After successfully turning on the network, Vodafone Qatar invited Sothebys to orchestrate the Star Numbers Auction. The Painting by Numbers theme was carried throughout the event by Kinetic Artist, Norman Perryman whose live projected paintings injected colour and movement throughout the space. The evening included explosive performances by Bond and Circle Percussion who were both integrated into Normans ever-evolving canvas.
  • 22. Queen Elizabeth II Arrival in Dubai HQs role in coordinating all the various parties involved was executed without flaw. The team was 100% focused, dedicated and reliable. They consistently went the extra distance, adding value to every aspect of the arrangements and execution. On what was for us an extremely important occasion, viewed by millions around the world and with absolutely no margin for error, I cannot recommend HQ highly enough Frances McElwaine Director of Marketing , QE2 / Nakheel Hotels / QE2 Enterprises / Nakheel PJSC
  • 23. In November of 2008 HQ Creative conceived, designed and choreographed the arrival of the QE II to her new home. Greeted and escorted by His Highness Sheikh Mohammed Bin Rashid Al Maktoums private yacht MY Dubai, Emirates Airlines new A380, the Royal Navy, the UAE Coastguard and a large flotilla of privately owned boats and yachts, requiring meticulous planning. HQ recorded the event on 17 HD broadcast cameras including the famous cineflex camera system mounted on a Bell 412 helicopter. The event was up-linked via satellite and transmitted live to the worlds press with over 100 hours of footage recorded and archived for future use.
  • 24. Abu Dhabi Tawteen Council An imposing stage set provided an impressive backdrop for this important Government event which opened with a synchronised multimedia and live performance sequence; the powerful rhythms of mass Emirati drummers fused with a classical Aria, sung by two sopranos. Following a formal awards presentation to Abu Dhabi Tawteen Council partner institutes and organisations, a celebratory full colour laser performance and special effects sequence closed the ceremony, with the final message communicated through a choreographed pyrotechnic release of giant banners across the entire set.
  • 25. Abu Dhabi Awards 2005, 2006, 2007 & 2008 HQ creative is proud to have worked alongside the Executive Affairs Authority team to design and produce the prestigious Abu Dhabi Awards Ceremony.
  • 26. Nurai Island Sales Centre Launch Whilst guests enjoyed an up close and personal performance by iconic music artist Lionel Ritchie, images of the finished project were viewed on a 40 metre wide bespoke screen which then opened horizontally to spectacular fireworks and a kabuki drop reveal of the Sales Centre. After a guided tour of the centre, guests were invited back into the reception tent before boarding their waiting helicopters.
  • 29. DIFC Annual Celebration 2005, 2006 & 2007 A spectacle that, even by Dubais high standards, was unique in its scope, scale and ambition Shows like DIFCs are ambitious in the extreme; pushing technical boundaries One of the most challenging (shows in the world) in terms of the site, location, fulfilling the conceptual brief and impressing the most influential people Total Production International Magazine I would like to extend my personal appreciation and gratitude to HQ for the great work that you have done, the feedback we are receiving is fantastic and beyond expectation, I think you deserve the congratulations as much as we do. Thank you Bisher Barazi - Chief Financial Officer, DIFC Based on our experience we have come to view HQ Creative as a solid, professional and reliable supplier Dr. Omar Bin Sulaiman - Governor, DIFC
  • 33. HQ is very proud to have designed and produced all three of DIFCs acclaimed Annual Celebration Events... One Voice In 2007 the multimedia spectacular was programmed to an orchestral score played live by the 95 piece Armenian Philharmonic Orchestra and to the voices of a 350 strong choir, dramatically revealed in a massive kabuki drop during the performance. Opening with an emotional vocal performance, as the show gathered pace the grandstand shook and the ground rumbled as the projected building appeared to be pushed aside, dramatically revealing 174 metre of uber high definition video projection. The show continued to amaze as giant CGI sequences were synchronised with 4800 time-coded pyro effects and a revolutionary spinning flame system specially designed for the show. The glittering evening concluded with a series of memorable performances by headline artists Il Divo, Syrian soprano Talar Kekranjian and Amal Maher.
  • 35. Time, Space & Energy In 2006 the physics themed Corporate Suite opened with a Big Bang, synchronised to an orchestral explosion and a volley of overhead pyrotechnic comets as the entire Gate building became the worlds largest high definition projection screen, taking guests on an accelerated journey through time and space. The 25 minute spectacular included a gravity defying vertical catwalk performance as the audience was Notes of Success virtually transported through The Gate for a glimpse of the masterplans for the new financial district and In 2005 DIFC marked its first anniversary. The show told the remarkable story of Dubai, thorough multiple iconic vision of His Highness Sheikh Mohammed for the future of Dubai on the world stage. show technologies and injections of live kinetic painting performances, beautifully choreographed to an musical score, performed by the 73 piece Czech National Symphony Orchestra, who were revealed on a The evening also included a creative musical fusion of traditional UAE cultural performers and a 17 metre revolving platform. contemporary string quartet and headline performance by Jose Carreras and Lebanese Soprano Hiba Al Kawas, who also sung a special operatic arrangement of one of His Highness Sheikh Mohammed Bin The 20 minute son et lumiere was complemented by an emotional performance by legendary tenor, Rashids poems. Andrea Boccelli.
  • 37. Abu Dhabi Police Golden Jubilee Celebration
  • 38. Abu Dhabi Police Golden Jubilee Celebration The skills of ADPD Special Forces Units were showcased through a series of 007 style videos and live action Following opening speeches and poetry readings, the Abu Dhabi Police Golden Jubilee Celebrations kicked off with a sequences, including helicopters, abseilers, high-speed car chases and K9 units, all tightly choreographed and stunning, mass choreographed sequence featuring over 700 police cadets bearing torches of fire. synchronised to dramatic special effects, with no margin for error. For the first time ever, industrial robots were used in a show, equipped with full colour and fibre-fed laser systems all The 90-minute spectacular culminated in a 30-minute parade of marching units and vehicles representing 50 programmed to perform a choreographed gun drill alongside traditional UAE desert riflemen. years of history, followed by a breathtaking laser and pyrotechnics finale.
  • 40. DIFC Week 2007 DIFC Week brings together international and regional experts in business and finance, to address relevant challenges and opportunities. HQ Creative provided the permanent conference venue in the DIFC district and transformed the structure into a space worthy of this important event. HQ also supplied all venue management, audio visual, lighting and technical support.
  • 41. XVIII Arabian Gulf Cup Draw Event Adrenaline A FIFA orchestrated draw ceremony, officiated by 2006 Italian World Cup winning team captain, Fabio Cannavaro, at the Al Jazeira Stadium in Abu Dhabi. Broadcasted live, a custom AV sequence marked the start of the event, while broadcast graphics were used in real- time as the draw took place. Indoor pyrotechnics and a newly developed pan and tilt flame system were showcased in a high energy show which included several segments of energetically choreographed live performance and special effects, including a 3 metre diameter remote controlled flying football.
  • 43. XVIII Arabian Gulf Cup Opening Ceremony This show flew by in a spectacular style, a dynamic collage of eye - candy, action and excitement combining ideas, colour, culture and seat edge anticipation of what might come next. It very much set the tone for the Gulf Cup and has already become a major talking point in the region CX magazine
  • 44. Prior to the opening game of the 2007 Arabian Gulf Cup, HQ created an Olympic-style opening ceremony, incorporating a massive overhead flying system used to fly different elements into the show, including a 12 metre diameter high resolution projection sphere and aerial artists. On the ground, galloping horses and a cast of over 2,400 performers, including UAE riflemen, school children and international artists, wowed the full stadium.
  • 45. The highlight of the show was a giant portrait of His Highness Sheikh Khalifa Bin Zayed, painted live by 600 police cadets in less than 2 minutes. Immediately after the frenzy of aerial fireworks that closed the show, 270 precisely rehearsed crew members sprung into action, stripping the stadium of all infrastructure, technical equipment and a massive ground cover in less than 6 minutes, ready for the opening match.
  • 47. 28th Annual Burgenstock Commodities & Futures Conference Gala Well done to the entire team for a job very well done not only was the whole event programme creatively designed but beautifully executed! It was a pleasure working with you on this amazing project Gaiti Rabbani - DMCC
  • 48. Expressions of Dubai As hosts, Dubai Multi Commodities Centre (DMCC) and Dubai Gold & Commodities Exchange (DGCX), commissioned HQ Creative to take Arabian culture and hospitality to Lake Geneva. At a beautiful themed reception in the Montreaux Palace Gardens, falcons, cultural performance troupes, henna artists and calligraphers introduced guests to the sights, sounds, fragrances and flavours of Dubai. Throughout dinner guests were immersed in seamless 360 degree video projection and transported to 21st Century Arabia via a stunning multimedia production; choreographed to music and injected with contemporary, live performance and special effects. At the end of the performance, remote controlled pyro candles on each table were ignited on cue to the final beat of music.
  • 50. Business Bay Crossing Inauguration The opening of Business Bay Crossing was a monumental occasion. HQ embraced the challenge and tremendous logistical task of coordinating multiple event components and various RTA vehicles - on land and across water. The bridge came alive with colour.
  • 51. As VVIP buses broke through a giant red ribbon stretched across the foot of the bridge, a cavalcade of RTA taxis and buses swept across in the opposite direction to greet them. His Highness Sheikh Mohammed Bin Rashid Al Maktoum unveiled a commemorative plaque, initiating a rapid-chase of spectacular, daytime pyrotechnic streamers across the 1.6 km structure.
  • 52. Spirit of Dubai Landmark Tour HQ Creatives professionalism, creativity, excellent planning, overall logistical management and client servicing were a huge contributor to the success of the Spirit of Dubais tour of Europe in Winter 2006. A complicated and challenging campaign was only possible through HQs involvement. Charlie Taylor, Senior PR Manager - Nakheel
  • 53. Spirit of Dubai HQ coordinated a tour of the largest commercial airship in the world to mark the opening of Palm Jumeirah. The airship flew over London, Paris, Rome, Athens and Cairo. Taking in iconic landmarks such as Big Ben, The London Eye, Stonehenge, the Eiffel Tower, the Leaning Tower of Pisa and the Colosseum. Followed by film crews in a dedicated helicopter unit, the flight was supported by touring exhibition units and a fleet of branded buses and vehicles for European crew and media, hosting press events and journalist flights in each City.
  • 54. MOE Grand Opening The Fashion Theatre Fashion, Fabrics & Snow! Wintry white haute couture costumes, acrobatic catwalk models and cirque performers were brought together with theatre, performance art and astonishing aerial artistry in this contemporary stage show, designed and produced exclusively for Mall of the Emirates.
  • 55. Dubai Festival City Retailers Launch Event A working construction site was transformed into an elegant venue for over 800 VIPs and corporate guests. The evening began with a slick corporate presentation, followed by a choreographed laser and pyrotechnics spectacular, further synchronised to aerial fireworks and the illumination of the giant tower cranes over the site. Throughout dinner a variety of world class acrobats, fire-dancers and jugglers performed to the sounds of a live jazz band.
  • 58. Art, Talk & Du A hotel ballroom was turned into a modern art gallery for Dus first pre-launch VIP networking event. A collection of contemporary painting, photography and sculpture was specially commissioned for the occasion, each piece designed around a narrative of communication and brand specific messaging. Aabar Track Day HQ designed, built and managed a branded VIP hospitality experience space for the Mercedes/Abaar Track Day at the then recently opened Yas Marina Circuit.
  • 59. Mubadala F1 & FIFA Fanzones For two consecutive years HQ has been awarded the contract to create and produce interactive F1 and FIFA visitor experiences, designed to engage, educate and convey Mubadalas positioning, crossover and core activities within major sporting and related industrial sectors.
  • 60. Summer In Abu Dhabi HQ transformed the 13,000 square metre ADNEC exhibition halls into seven themed islands bursting with fun filled shows and activities. Major edutainment attractions included the exciting family interactive exhibition The Science of Spying which had recently completed its highly successful Premier in The London Science Museum; and the award winning, international touring exhibition The Robot Zoo. A programme of live performances throughout the day included International Childrens Theatre Productions, Circus Shows, Freestyle, BMXsters, UV Puppet Theatre and appearances by well known Childrens Characters. With everything from Arts & Craft Workshops, Secret Story Gardens and a Mini Cinema to Optical Illusions, Climbing Walls, Laser Mazes, Remote CamCar Racing and a variety of lively Fun Fair Rides & Games Summer in Abu Dhabi was a resounding success.
  • 62. Ramadan Cultural Gallery This stylish installation acted as a link to the past, present and future, increasing awareness and understanding of the relevance and meaning of Ramadan. Information relating to important aspects of Islam was beautifully displayed next to original artwork pieces by local Calligraphy artists. The Gallery included information and visual displays of iconic Mosques from around the World, Cultural Traditions and a custom designed installation depicting the phases of the moon against a background of Fibre optic lighting. Bride of the Orchard The Fruit of the Date Palm exhibition illustrates the importance and significance of one of the oldest crops known to man, one that is intrinsic to the culture and history of the Arabic people and the Islamic way of life.
  • 63. Jungle Trek through the densely tangled undergrowth to the distant sounds of tribal drums and discover a variety of life size, animatronic jungle animals in their natural habitats - from Hippos bathing in the waterfalls to cheeky monkeys swinging in the vines. Board the Riverboat Adventure and take a slow cruise down the winding river or jump on the Runaway Train and explore the ancient ruins at King Solomons mines. Lush tropical foliage, tribal masks, tiki torches, props and special effects add true jungle authenticity to this educational adventure through a place of ancient legends.
  • 64. Monster Creepy Crawlies From massive scorpions to huge stag beetles, gigantic ladybirds and other creepy crawlies, this family-friendly exhibition provides a bugs eye view of the world of creepy crawlies, with larger than life models of insects, arachnids and molluscs; some magnified up to 400 times their actual size. Melody Maker A magical musical playground of interactive, virtual and real instruments, aimed at developing a greater understanding and appreciation of music and sound.
  • 65. Its Just An Illusion Challenge all the senses and trick the brain with mind boggling exhibits and puzzles which leave visitors questioning How Is This Possible ? Woody Woodruff Sit under the shade of this giant animatronic tree and sing along with him and the family of animated creatures that live in his Beautiful, Big Green Hair.
  • 66. Al Ain Aerial Fiesta Hundreds of children, community groups, themed floats, marching bands, street entertainers and carnival masquerade performers paraded through town to provide a lively and colourful opening to the Al Ain Flower Show & Festival. Breathtaking civil and military aerobatics displays, hot air balloons, sky divers and stunt kites formed the focal entertainment for the inaugural Al Ain Aerial Fiesta, planned and managed by HQ.
  • 67. Al Ain Flower Show and Festival 2000, 2001, 2002 & 2003 The annual Al Ain Flower Show showcased and displayed competition gardens throughout the various categories, designed by landscaping professionals, government departments and community groups. In addition to floral exhibits and a variety of homes and garden products, the show was completed with local and international entertainment, stage shows and festival attractions throughout the city, drawing many visitors and receiving significant media attention and acclaim.
  • 69. Street & City Decoration From directional signage and entry statements to flags, banners and decorative lighting. HQ has planned, designed and produced acclaimed City and Outdoor Decoration Programmes for many major festivals and occasions throughout the region.
  • 70. Mall Seasonal D辿cor In this magical Christmas installation Santas Grotto was reinvented as a giant, illuminated igloo. A cracked ice path led visitors through a village of LED Christmas trees, colour changing igloos and light-hearted displays of cool, custom-designed, animated penguins and polar bears, some of whom performed in an enclosed ice rink under the stunning 12m tall Christmas tree.
  • 71. Sheer fabrics and authentic mosque lanterns teamed with contemporary d辿cor elements and lines of sparkling white lights to create modern and stylish Ramadan displays. In another installation, a contemporary majlis, topped by magnificent colour-changing minaret towers in the Mall of the Emirates Galleria complemented decorative souk stalls displaying an array of traditional Arabic artifacts, souvenirs and gifts.