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Welcome to HitSeedLaunch with EIT
January 2013




               Twitter: @hitseed #hitseedlaunch
Twitter: @hitseed #hitseedlaunch
Agenda for today


12.00-12.30      The Story of HitSeed
Sami Jokela, HitSeed
12.30-13.00      Silicon ValleyPoint of View to the Internet of Things
Pirkka Palom辰ki, F-Secure
13.00-13.30     BringingEuropean ICT Innovations to Life
Marko Turpeinen, EIT        Commercial
13.30-14.30      PartnerCases:
Varaani, Casambi, TwineLabs, Koru
14.30-15.00      HitSeed Presales Offering &HardvestorClub
Antti Hannula & Pertti Kasanen, HitSeed
15.00            ThankYou




Confidential                                          1/23/2013
Commercial
New European venture specializing on the
          Internet of Things.
 Wecoach, incubate, and accelerate the
               Commercial
bestsmartdevices and hardware startups.
Somegreatsuccessstories... moreyet to come...




                  Pebble Commercial Raspberry




       Withings            Ouya                 Nest
Challenges


        This is not easy  not application / sofware business


        Multiple, physical ingredients from HW to logistics to packaging to repairs


        Long lead times

1   2                                Commercial
4   3
        Complexity of integration


        Requirements of competency, scale and partners


        Financing is not yet there


        Hit business, you need to be the best !
Wearedifferent


                     FOCUS & COMMITMENT
                ..                                    ..
                ..                                    ..




                                                           ..
                                                                ..
      ..
           ..



                             Commercial
 TEAM &                                                              TOOLS
NETWORK         New European venture specializing on the
                          Internet of Things.
                 Wecoach, incubate, and accelerate the
                bestsmartdevices and hardware startups.
      ..
           ..




                                                           ..
                                                                ..
                ..                                    ..
                ..                                    ..
                          EXPERIENCE
WecreateHits




    Product                                             Commercial
     idea                                                success


                                                            +
  Evolve the product from an early idea to a commercial success
                             Commercial


    Business                                             Succesful
    concept                                             company &
                                                       potential exit

 Develop the business from a business concept to a successful company
HitSeed Team
                                                    Technology
 Consulting                                         (HW & SW)

                                    Ph.Ds


              Silicon       Marketing
              Valley




Legal & IPR                                         Sourcing &
                            Commercial              Manufacturing




Business &               Startups                       Products
Strategy



 Core Team    Sami Jokela                    Network
              Teemu Toroi
              Pertti Kasanen                 Management for hire
              Juha-Pekka Helminen            and experts, ~20 and
              Antti Hannula                  growing.
              Kalle Kivek辰s
Nextup
                  Hardvestor Club...
          Hard
         vestor


          $     Crowdfunding/
                  Preordering...

         Commercial

                  European expansion...




                  And there is more to come ...
Twitter: @hitseed #hitseedlaunch
Agenda for today


12.00-12.30      The Story of HitSeed
Sami Jokela, HitSeed
12.30-13.00      Silicon ValleyPoint of View to the Internet of Things
Pirkka Palom辰ki, F-Secure
13.00-13.30     BringingEuropean ICT Innovations to Life
Marko Turpeinen, EIT        Commercial
13.30-14.30      PartnerCases:
Varaani, Casambi, TwineLabs, Koru
14.30-15.00      HitSeed Presales Offering &HardvestorClub
Antti Hannula & Pertti Kasanen, HitSeed
15.00            ThankYou




Confidential                                          1/23/2013
New European venture specializing on the
          Internet of Things.
 Wecoach, incubate, and accelerate the
               Commercial
bestsmartdevices and hardware startups.




 ThankYou!
Business model


                  Unconventional modes e.g. rights to utilize        Ownership via sweat
  High             technology, solution or IPR outside client              equity
                    business are possible in selected cases



  Level of                   Share of crowfunding revenues or
engagement                            other financing
                                         Commercial


 Modest              Product building and operations as a service




    Ideation / Concept    Proto Building of engagement
                                  Time        First Commercial      Business Expansion
    Refinement                                Product               / Acquisition


                                 Time of engagement
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HitSeed launch - opening

  • 1. Welcome to HitSeedLaunch with EIT January 2013 Twitter: @hitseed #hitseedlaunch
  • 2. Twitter: @hitseed #hitseedlaunch Agenda for today 12.00-12.30 The Story of HitSeed Sami Jokela, HitSeed 12.30-13.00 Silicon ValleyPoint of View to the Internet of Things Pirkka Palom辰ki, F-Secure 13.00-13.30 BringingEuropean ICT Innovations to Life Marko Turpeinen, EIT Commercial 13.30-14.30 PartnerCases: Varaani, Casambi, TwineLabs, Koru 14.30-15.00 HitSeed Presales Offering &HardvestorClub Antti Hannula & Pertti Kasanen, HitSeed 15.00 ThankYou Confidential 1/23/2013
  • 4. New European venture specializing on the Internet of Things. Wecoach, incubate, and accelerate the Commercial bestsmartdevices and hardware startups.
  • 5. Somegreatsuccessstories... moreyet to come... Pebble Commercial Raspberry Withings Ouya Nest
  • 6. Challenges This is not easy not application / sofware business Multiple, physical ingredients from HW to logistics to packaging to repairs Long lead times 1 2 Commercial 4 3 Complexity of integration Requirements of competency, scale and partners Financing is not yet there Hit business, you need to be the best !
  • 7. Wearedifferent FOCUS & COMMITMENT .. .. .. .. .. .. .. .. Commercial TEAM & TOOLS NETWORK New European venture specializing on the Internet of Things. Wecoach, incubate, and accelerate the bestsmartdevices and hardware startups. .. .. .. .. .. .. .. .. EXPERIENCE
  • 8. WecreateHits Product Commercial idea success + Evolve the product from an early idea to a commercial success Commercial Business Succesful concept company & potential exit Develop the business from a business concept to a successful company
  • 9. HitSeed Team Technology Consulting (HW & SW) Ph.Ds Silicon Marketing Valley Legal & IPR Sourcing & Commercial Manufacturing Business & Startups Products Strategy Core Team Sami Jokela Network Teemu Toroi Pertti Kasanen Management for hire Juha-Pekka Helminen and experts, ~20 and Antti Hannula growing. Kalle Kivek辰s
  • 10. Nextup Hardvestor Club... Hard vestor $ Crowdfunding/ Preordering... Commercial European expansion... And there is more to come ...
  • 11. Twitter: @hitseed #hitseedlaunch Agenda for today 12.00-12.30 The Story of HitSeed Sami Jokela, HitSeed 12.30-13.00 Silicon ValleyPoint of View to the Internet of Things Pirkka Palom辰ki, F-Secure 13.00-13.30 BringingEuropean ICT Innovations to Life Marko Turpeinen, EIT Commercial 13.30-14.30 PartnerCases: Varaani, Casambi, TwineLabs, Koru 14.30-15.00 HitSeed Presales Offering &HardvestorClub Antti Hannula & Pertti Kasanen, HitSeed 15.00 ThankYou Confidential 1/23/2013
  • 12. New European venture specializing on the Internet of Things. Wecoach, incubate, and accelerate the Commercial bestsmartdevices and hardware startups. ThankYou!
  • 13. Business model Unconventional modes e.g. rights to utilize Ownership via sweat High technology, solution or IPR outside client equity business are possible in selected cases Level of Share of crowfunding revenues or engagement other financing Commercial Modest Product building and operations as a service Ideation / Concept Proto Building of engagement Time First Commercial Business Expansion Refinement Product / Acquisition Time of engagement