際際滷

際際滷Share a Scribd company logo
PHOENIX
TEAM
Case Background
Critical Infrastructure
Management Company
Looking for New
Market
Opportunities
Flagship Product-
Wildfire Prevention
System
Problems in
Global Market
Core Issue
Choosing The Right Business Model
Market, Funding, Collaboration
Ansoff Matrix
M
A
R
K
E
T
M
A
R
K
E
T
P R O D U C TP R O D U C T
Existing
Market
New
Market
Existing
Product
New
Product
Market
Development
1 2 3 4
4C Analysis
Company
Customer
Competitor
Collaborator
Wildfire Surveillance
System
Focus on seven core
infrastructural sector
Helpsoft Industry Co. LtdInterested in
Our Product
Different Conditions
in Global Market
GDAF
System Integrators
YAAN Tech Co. Ltd
Dajiang Innovations
Technology Co. Ltd
Alternatives
1 32
Choosing the
Right Funding
Timeline
Managing SI in
Right Manner
Entering in
Suitable
Market
Big Idea
The RIGHT Strategies
1. Market Based Funding Collection
2. Managing SI Based On Market
3. Targeting the Developed Countries First
Example: Australian Market ($3,00,000)
Raising Funds Depending On Market Entrance
Action Plan (Funding)
Independent Installation & Maintenance in Developed
Countries
Managing SI in Developing Countries
Action Plan (Managing SI)
Later Entering in Developed Market like Australia etc.
Establishing in China Market First
Action Plan (Entering Market)
Challenges & Feasibility
Feasibility
Challenges
Adequate
Funding
in Time
Installation in
Developed
Countries
Offer from
Angel
Investors
Through
Goodwill &
Social
Network
2months performance check in
local market & four months in
global market
Total Quality management
focusing on Technical aspect
Monitoring and
Evaluation
1 2 3 4
Timeline
6 Months
1.5 Year
Entering into monitoring systems
for oil and gas pipeline and
roads and bridges
5 Years
Expansion on local markets and
networking and funding on developed
markets
Ensuring Entrance in
the 5 countries
2.5 Year
Being a dominant player in the
critical infrastructure sector
Contingency Plan
ENTERING MARKET OF Suitable Areas Of
Application.
TAKE AWAY

More Related Content

HSBC-IBA Case Competition 2016

  • 2. Case Background Critical Infrastructure Management Company Looking for New Market Opportunities Flagship Product- Wildfire Prevention System Problems in Global Market
  • 3. Core Issue Choosing The Right Business Model Market, Funding, Collaboration
  • 4. Ansoff Matrix M A R K E T M A R K E T P R O D U C TP R O D U C T Existing Market New Market Existing Product New Product Market Development
  • 5. 1 2 3 4 4C Analysis Company Customer Competitor Collaborator Wildfire Surveillance System Focus on seven core infrastructural sector Helpsoft Industry Co. LtdInterested in Our Product Different Conditions in Global Market GDAF System Integrators YAAN Tech Co. Ltd Dajiang Innovations Technology Co. Ltd
  • 6. Alternatives 1 32 Choosing the Right Funding Timeline Managing SI in Right Manner Entering in Suitable Market
  • 7. Big Idea The RIGHT Strategies 1. Market Based Funding Collection 2. Managing SI Based On Market 3. Targeting the Developed Countries First
  • 8. Example: Australian Market ($3,00,000) Raising Funds Depending On Market Entrance Action Plan (Funding)
  • 9. Independent Installation & Maintenance in Developed Countries Managing SI in Developing Countries Action Plan (Managing SI)
  • 10. Later Entering in Developed Market like Australia etc. Establishing in China Market First Action Plan (Entering Market)
  • 11. Challenges & Feasibility Feasibility Challenges Adequate Funding in Time Installation in Developed Countries Offer from Angel Investors Through Goodwill & Social Network
  • 12. 2months performance check in local market & four months in global market Total Quality management focusing on Technical aspect Monitoring and Evaluation
  • 13. 1 2 3 4 Timeline 6 Months 1.5 Year Entering into monitoring systems for oil and gas pipeline and roads and bridges 5 Years Expansion on local markets and networking and funding on developed markets Ensuring Entrance in the 5 countries 2.5 Year Being a dominant player in the critical infrastructure sector
  • 14. Contingency Plan ENTERING MARKET OF Suitable Areas Of Application.