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HSE Draft Presentation

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HSE is a leading supplier of cables and electrical materials in the Gulf region, operating for over 40 years. It has a diverse product range and extensive regional coverage across the Middle East through multiple sales offices, warehouses and showrooms. HSE aims to establish a global presence in the coming years by opening new offices worldwide and replicating its business model in new territories.

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HSE Strategic Business Profile Ragheb Madhoun
Outline The Energya Group Introduction to Energya Industries Geographical Coverage Group Structure Introduction to HSE A snapshot of the Past . . . Our Vision for the Future . . . HSE Business Model Business Coverage Model
The Energya Group
Introduction to Energya Industries Started in 1937 from Egypt Diverse Business Operations in: Manufacturing Distribution Turn-key Projects Industrial Zones Development
Geographical Coverage Strong Presence in ME & Africa Regional Markets Covered: The Gulf Africa Others KSA, UAE, Qatar, Bahrain Egypt, Sudan, Algeria, Libya Lebanon, Cyprus, Pakistan
Group Structure
Introduction to HSE
Introduction to HSE Started in the early 1960s in KSA, HSE has grown manifold and today is recognized as one of the leaders and pioneers in the supply of Cables and Electrical materials in many of the countries in the Gulf.
Introduction to HSE With 40 years of experience, Extensive regional coverage, Diversified product range, Well qualified team, and Partnerships with world class manufacturers, HSE is able to offer competitive products and services to its highly demanding customers across the region.
Introduction to HSE Plans for the Future Within the next 5 years, sales, marketing and sourcing offices to be established worldwide mainly in Italy, China, India, North America & Eastern Europe. The end objective is to have full-fledged branches similar to the Rexel Model. 2010 & Beyond
Introduction to HSE Vision To be a leading player with global reach in the field of Electro Mechanical and Building Materials Solutions
An Introduction to HSE Mission HSE the Global minds Local touch Co. We are a highly motivated and engaged team that strives to provide value added to our stakeholders. We take pride in our HSE brand. It reflects quality, reliability and service. We go the extra mile in serving our clients. We know the industry & the geography. We want to replicate our success to additional territories in a fast but sure manner . Eventually were aiming to cover the world.
An Introduction to HSE The Future Mission HSE the Global minds Local touch Co. Our Suppliers are our partners with whom we team up /synergize to expand their reach. We continuously create new positions paving the way to internal career promotion or attracting external talents. We consistently produce above industry average financial returns to the owners. We contribute to the infrastructure of the countries where we operate. We believe in giving back to the community by hiring & training local resources.
HSE Business Model Geographical Coverage The Middle East & KSA
HSE Business Model Geographical Coverage KSA Khamis Musheit Qassim Al Ahsa LEBANON Current Operations - ME Future Plans Current Operations - KSA
HSE Business Model Geographical Coverage By Operations Sales Office Warehouse Showrooms = 10 = 9 (Over 80,000 m 2 of Warehousing space) = 14 Legend: HSE Total HSE Jeddah Branch Riyadh Branch Dammam Branch Yanbu / Medina Branch UAE Branch Qatar Branch Bahrain Branch Sales Office x 2 Warehouse x 1 Showrooms x 6 Sales Office x 1 Warehouse x 2 Showrooms x 4 Sales Office x 2 Warehouse x 2 Showrooms x 2 Sales Office x 2 Warehouse x 2 Showrooms x 2 Sales Office x 1 Warehouse x 1 Sales Office x 1 Warehouse x 1 Sales Office x 1
HSE Market Profile Aamer Abdullatif
Outline HSE Business Model Product Mix Market Segmentation The Competitive Advantage The Dealers Network The Package Offering
HSE Business Model HSE Product Mix & Contribution to Sales
HSE Product Profile
Cables & Wires
Switchgear
Lighting & Fixtures
Cable Management
Wiring Devices
Transformers & RMU
Cable Accessories
Other Electrical Materials
Our Facilities
Customer Snapshot
HSE Business Model HSE Market Segmentation Customer Base Market Reach Product Category
HSE Market Segmentation By Customer Base Showrooms Traders Wholesellers End-users Electricians & Installers Contractors Industries Governmental Agencies Panel Builders & OEMs EPC Contractors - Oil & Gas (Aramco, Sabic) - Other Worldwide sales Export Sales to Traders HSE Appointed Dealers Dealers Network Project Sales International Sales
HSE Market Reach EPC Intl Contractors = 10 Showrooms = 14 Traders, Whole-sellers Electricians, End-Users Dealers = 78 Projects > 500 Contractors, Government Industries, Factories
The Competitive Advantage The Dealers Network
The Dealers Network Objective Better Market Coverage 1 Increased Market Share 2 Reduced Operational Cost 3 Increased Level of Loyalty 4 Lesser Impact of Localization 5 Extended Channels of Distribution 6 More Opportunities to Push New Products 7
The Dealers Network The 6-Star Offer Suitable Credit Limit Year-End Rebate System Dealer Sign Board Priority on Product Availability Basket of New Product Development Exclusive Dealer Account Engineer
The Competitive Advantage The Package Offering
HSE Business Model The Package Offering Strategy To many customer sectors, HSE has the unique capability to offer a complete basket of products in order to lock-in the buyer for all his requirements for cables and electric materials. This gives the customer a number of advantages like: Complete package offering from one source Competitive prices A suitable credit facility Product availability Technical support Reliable and long-term support Direct access to manufacturer through HSE in many product lines
HSE Business Model The Package Offering Strategy In addition, this gives HSE an important advantage over its competitors in terms of: Ability to negotiate bulk discounts from many suppliers Widen its product reach within the customer sectors that HSE serves Upper hand in sales in specific customer sectors Some examples are . . .
HSE Business Model Package Offering Strategy MV Cable Ring Main Unit MV Cable Joints Package Sub-station LV Cable LV Cable Joints LV Switchgear Lighting Control Panel Earthing Rod Steel / Fiber Pole Fuse Box Street Light Fixture Lighting Gear Lamp Land Development Lighting Project

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HSE Draft Presentation

  • 1. HSE Strategic Business Profile Ragheb Madhoun
  • 2. Outline The Energya Group Introduction to Energya Industries Geographical Coverage Group Structure Introduction to HSE A snapshot of the Past . . . Our Vision for the Future . . . HSE Business Model Business Coverage Model
  • 4. Introduction to Energya Industries Started in 1937 from Egypt Diverse Business Operations in: Manufacturing Distribution Turn-key Projects Industrial Zones Development
  • 5. Geographical Coverage Strong Presence in ME & Africa Regional Markets Covered: The Gulf Africa Others KSA, UAE, Qatar, Bahrain Egypt, Sudan, Algeria, Libya Lebanon, Cyprus, Pakistan
  • 8. Introduction to HSE Started in the early 1960s in KSA, HSE has grown manifold and today is recognized as one of the leaders and pioneers in the supply of Cables and Electrical materials in many of the countries in the Gulf.
  • 9. Introduction to HSE With 40 years of experience, Extensive regional coverage, Diversified product range, Well qualified team, and Partnerships with world class manufacturers, HSE is able to offer competitive products and services to its highly demanding customers across the region.
  • 10. Introduction to HSE Plans for the Future Within the next 5 years, sales, marketing and sourcing offices to be established worldwide mainly in Italy, China, India, North America & Eastern Europe. The end objective is to have full-fledged branches similar to the Rexel Model. 2010 & Beyond
  • 11. Introduction to HSE Vision To be a leading player with global reach in the field of Electro Mechanical and Building Materials Solutions
  • 12. An Introduction to HSE Mission HSE the Global minds Local touch Co. We are a highly motivated and engaged team that strives to provide value added to our stakeholders. We take pride in our HSE brand. It reflects quality, reliability and service. We go the extra mile in serving our clients. We know the industry & the geography. We want to replicate our success to additional territories in a fast but sure manner . Eventually were aiming to cover the world.
  • 13. An Introduction to HSE The Future Mission HSE the Global minds Local touch Co. Our Suppliers are our partners with whom we team up /synergize to expand their reach. We continuously create new positions paving the way to internal career promotion or attracting external talents. We consistently produce above industry average financial returns to the owners. We contribute to the infrastructure of the countries where we operate. We believe in giving back to the community by hiring & training local resources.
  • 14. HSE Business Model Geographical Coverage The Middle East & KSA
  • 15. HSE Business Model Geographical Coverage KSA Khamis Musheit Qassim Al Ahsa LEBANON Current Operations - ME Future Plans Current Operations - KSA
  • 16. HSE Business Model Geographical Coverage By Operations Sales Office Warehouse Showrooms = 10 = 9 (Over 80,000 m 2 of Warehousing space) = 14 Legend: HSE Total HSE Jeddah Branch Riyadh Branch Dammam Branch Yanbu / Medina Branch UAE Branch Qatar Branch Bahrain Branch Sales Office x 2 Warehouse x 1 Showrooms x 6 Sales Office x 1 Warehouse x 2 Showrooms x 4 Sales Office x 2 Warehouse x 2 Showrooms x 2 Sales Office x 2 Warehouse x 2 Showrooms x 2 Sales Office x 1 Warehouse x 1 Sales Office x 1 Warehouse x 1 Sales Office x 1
  • 17. HSE Market Profile Aamer Abdullatif
  • 18. Outline HSE Business Model Product Mix Market Segmentation The Competitive Advantage The Dealers Network The Package Offering
  • 19. HSE Business Model HSE Product Mix & Contribution to Sales
  • 31. HSE Business Model HSE Market Segmentation Customer Base Market Reach Product Category
  • 32. HSE Market Segmentation By Customer Base Showrooms Traders Wholesellers End-users Electricians & Installers Contractors Industries Governmental Agencies Panel Builders & OEMs EPC Contractors - Oil & Gas (Aramco, Sabic) - Other Worldwide sales Export Sales to Traders HSE Appointed Dealers Dealers Network Project Sales International Sales
  • 33. HSE Market Reach EPC Intl Contractors = 10 Showrooms = 14 Traders, Whole-sellers Electricians, End-Users Dealers = 78 Projects > 500 Contractors, Government Industries, Factories
  • 34. The Competitive Advantage The Dealers Network
  • 35. The Dealers Network Objective Better Market Coverage 1 Increased Market Share 2 Reduced Operational Cost 3 Increased Level of Loyalty 4 Lesser Impact of Localization 5 Extended Channels of Distribution 6 More Opportunities to Push New Products 7
  • 36. The Dealers Network The 6-Star Offer Suitable Credit Limit Year-End Rebate System Dealer Sign Board Priority on Product Availability Basket of New Product Development Exclusive Dealer Account Engineer
  • 37. The Competitive Advantage The Package Offering
  • 38. HSE Business Model The Package Offering Strategy To many customer sectors, HSE has the unique capability to offer a complete basket of products in order to lock-in the buyer for all his requirements for cables and electric materials. This gives the customer a number of advantages like: Complete package offering from one source Competitive prices A suitable credit facility Product availability Technical support Reliable and long-term support Direct access to manufacturer through HSE in many product lines
  • 39. HSE Business Model The Package Offering Strategy In addition, this gives HSE an important advantage over its competitors in terms of: Ability to negotiate bulk discounts from many suppliers Widen its product reach within the customer sectors that HSE serves Upper hand in sales in specific customer sectors Some examples are . . .
  • 40. HSE Business Model Package Offering Strategy MV Cable Ring Main Unit MV Cable Joints Package Sub-station LV Cable LV Cable Joints LV Switchgear Lighting Control Panel Earthing Rod Steel / Fiber Pole Fuse Box Street Light Fixture Lighting Gear Lamp Land Development Lighting Project