Blogging in schools could be enhanced by installing Web 2.0 technologies which could help bridge the gap between theory and practice of using the internet. The document discusses the benefits of blogging and research, as well as the development of Web 2.0 to connect users on the World Wide Web. It aims to commercialize the use of these technologies.
The document provides ideas for creating multimedia presentations using various tools, including iPhoto for slideshows, Podcasts, Animoto, Keynote for animated text, iMovie for videos, VoiceThread for audio commentary, Xtranormal for animated videos, StopMotion for frame-by-frame animation, Glogster for online posters, Prezi for zooming presentations, iPad apps like StoryKit and Animoto, GarageBand for music and songs, Comic Life for comic strips, GreenScreen movies, websites using iWeb or Google Sites, interactive quizzes, Screencasts using SMART Recorder or QuickTime, videochats on iChat or Skype, wikis, blogs, and animation software like Animation
The document discusses multimedia and its various elements and uses. Multimedia is defined as a combination of text, sound, graphics, video, and animation delivered by computer or electronic media. The key elements of multimedia discussed are text, images, sound, animation, and video. The document also explores the uses of multimedia in business, education, homes, and public places.
The document discusses the implications and realities of the Internet of Things (IoT), emphasizing its rapid growth and integration into daily life with projections of billions of devices connected by 2020. It provides insights into how technology affects marketing and consumer interaction, necessitating a reassessment of skills and strategies across various industries. Additionally, it highlights the importance of understanding consumer personas and the contextual application of IoT in product positioning and customer experiences.
Data-Driven Marketing And Sales Predictions 2014 - Lattice EnginesLattice Engines
油
Sales and marketing professionals will become more data-driven in 2014 by:
1) Using customer insights and data about buyers' journeys to shorten sales cycles by 20% according to one prediction.
2) Modeling B2B sales and marketing after B2C by providing customers instant, real-time responses and value as consumers now demand from companies.
3) Leveraging data and analytics to develop deeper, role-specific customer understandings and insights to drive targeted conversations.
Best practice in sales and marketing alignment B2B Marketing
油
The document outlines key trends and best practices in B2B sales and marketing alignment, emphasizing the increasing importance of technology and the buyers' journey in the sales cycle. It highlights that high-performing organizations generate more sales pipeline through aligned marketing and sales efforts and utilize a variety of digital tactics to engage prospects. Effective alignment between marketing and sales is crucial for optimizing performance and achieving better conversion rates.
Lady Gaga has had immense success in her career through savvy marketing and connecting with fans. The document outlines 10 ways Lady Gaga has been a marketing genius, such as leveraging social media to engage with fans directly, giving fans a symbol to connect over, producing high quality music, and having a clear purpose and message in all her work. Overall, the key to her approach is being fearless in engaging authentically with fans and standing out from other artists.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and GIFs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
The document discusses the evolution of SEO over the last 36 months, highlighting significant updates from Google such as Panda, Penguin, and the knowledge graph, as well as the changing roles of SEO professionals. It emphasizes the importance of integrating organic search across all marketing channels and the shift toward authenticated digital signatures over traditional link-based rankings. Additionally, it forecasts trends like the rise of content marketing and the growing importance of mobile optimization and reviews in the SEO landscape.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
油
The document outlines four key lessons public speakers can learn from stand-up comedians to enhance their craft: creating audience-centric stories, learning from admired figures, engaging with the audience beforehand, and committing to hard work. It highlights the importance of understanding the audience, studying successful speakers, and building rapport as effective strategies for captivating presentations. Ultimately, the emphasis is on dedication and hustle as critical factors for success in public speaking.
The document emphasizes the importance of measuring social media success through metrics beyond follower count, such as conversation, amplification, and applause. Despite spending significant effort on content creation and engagement, the author highlights that true success is reflected in business growth and community connections rather than simply increasing numbers. It advocates for an integrated marketing approach to track various forms of engagement and conversions that contribute to overall business goals.
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesMarketingProfs
油
The document contains various Twitter links and a podcast episode from MarketingProfs featuring Jill Foster, a storyteller both on and off camera. It appears to focus on career networking and marketing insights. The individuals mentioned have their own Twitter profiles linked.
The Other C Word: What makes great content marketing greatVelocity Partners
油
The document discusses the importance of confidence in creating effective content marketing. It emphasizes that great content must communicate belief and passion, with principles like simplicity, human language, and empathy. The author encourages marketers to create authentic and engaging content that resonates with the audience by focusing on what truly matters.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
油
The document lists various tools across categories like web applications, desktop applications, email tools, mobile apps, and learning platforms that can aid in marketing and productivity. It includes services for social media automation, email tracking, design resources, A/B testing, and educational resources for learning coding and analytics. Each tool is accompanied by its purpose and a link for further information.
Rand Fishkin shares his entrepreneurial journey with Moz, highlighting significant challenges, such as accruing $450,000 in debt, and eventual successes like raising $18 million in funding. He emphasizes key lessons learned, including the importance of company culture, core values, and recognizing that entrepreneurship is a cycle of failure and learning. Ultimately, Fishkin encourages others to embrace humility, consistent evaluation in hiring and firing, and the reality of prolonged struggle before achieving success.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
油
The article outlines eleven reasons why recent graduates often fail to secure job offers, emphasizing the importance of professionalism in resumes, interview preparation, and follow-up communications. Key points include maintaining a concise resume, dressing appropriately for interviews, and demonstrating genuine interest in the position through informed questions and gratitude. The author encourages graduates to take their job search seriously and highlights that small details can significantly impact their chances of employment.
The document discusses the challenges marketers face in capturing consumer attention amidst declining effectiveness of traditional media like billboards and email. It emphasizes the importance of storytelling and engaging with customers on social media as essential strategies for modern marketing. The author argues that understanding the unique psychology of different platforms is critical for success in today's market.
The 3 Secrets of Highly Successful GraduatesReid Hoffman
油
Reid Hoffman outlines 3 secrets of highly successful graduates:
1. Develop a competitive advantage by leveraging your existing assets, aspirations, and market realities.
2. Proactively build and leverage your network, as opportunities are connected to people. Seek to help others within your network.
3. Take intelligent risks, such as internships or side projects, to learn and discover the best career path, rather than avoiding risk which is risky itself in a changing world. Playing it too safe minimizes learning.
The document outlines HubSpot's Culture Code, emphasizing shared beliefs, values, and practices that define the company's unique work environment. Key principles include a commitment to mission and metrics, customer-centric problem solving, transparency, autonomy, and the importance of hiring individuals who align with the company's values. It serves as both a manifesto and an employee handbook, advocating for a fulfilling and enjoyable workplace while encouraging a culture of difference and simplicity.
The author reflects on the meaning and fulfillment found in a career in B2B marketing, despite its lack of glamour compared to other professions. They identify several sources of meaning, including helping admired companies grow, fostering client success, collaborating with talented colleagues, embracing continuous learning, engaging in creative problem-solving, prioritizing honesty in work, and understanding business dynamics. Ultimately, the author emphasizes that making thoughtful choices about clients and work environments can lead to a fulfilling and meaningful career in B2B marketing.
The document discusses the evolution of SEO over the last 36 months, highlighting significant updates from Google such as Panda, Penguin, and the knowledge graph, as well as the changing roles of SEO professionals. It emphasizes the importance of integrating organic search across all marketing channels and the shift toward authenticated digital signatures over traditional link-based rankings. Additionally, it forecasts trends like the rise of content marketing and the growing importance of mobile optimization and reviews in the SEO landscape.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
油
The document outlines four key lessons public speakers can learn from stand-up comedians to enhance their craft: creating audience-centric stories, learning from admired figures, engaging with the audience beforehand, and committing to hard work. It highlights the importance of understanding the audience, studying successful speakers, and building rapport as effective strategies for captivating presentations. Ultimately, the emphasis is on dedication and hustle as critical factors for success in public speaking.
The document emphasizes the importance of measuring social media success through metrics beyond follower count, such as conversation, amplification, and applause. Despite spending significant effort on content creation and engagement, the author highlights that true success is reflected in business growth and community connections rather than simply increasing numbers. It advocates for an integrated marketing approach to track various forms of engagement and conversions that contribute to overall business goals.
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesMarketingProfs
油
The document contains various Twitter links and a podcast episode from MarketingProfs featuring Jill Foster, a storyteller both on and off camera. It appears to focus on career networking and marketing insights. The individuals mentioned have their own Twitter profiles linked.
The Other C Word: What makes great content marketing greatVelocity Partners
油
The document discusses the importance of confidence in creating effective content marketing. It emphasizes that great content must communicate belief and passion, with principles like simplicity, human language, and empathy. The author encourages marketers to create authentic and engaging content that resonates with the audience by focusing on what truly matters.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
油
The document lists various tools across categories like web applications, desktop applications, email tools, mobile apps, and learning platforms that can aid in marketing and productivity. It includes services for social media automation, email tracking, design resources, A/B testing, and educational resources for learning coding and analytics. Each tool is accompanied by its purpose and a link for further information.
Rand Fishkin shares his entrepreneurial journey with Moz, highlighting significant challenges, such as accruing $450,000 in debt, and eventual successes like raising $18 million in funding. He emphasizes key lessons learned, including the importance of company culture, core values, and recognizing that entrepreneurship is a cycle of failure and learning. Ultimately, Fishkin encourages others to embrace humility, consistent evaluation in hiring and firing, and the reality of prolonged struggle before achieving success.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
油
The article outlines eleven reasons why recent graduates often fail to secure job offers, emphasizing the importance of professionalism in resumes, interview preparation, and follow-up communications. Key points include maintaining a concise resume, dressing appropriately for interviews, and demonstrating genuine interest in the position through informed questions and gratitude. The author encourages graduates to take their job search seriously and highlights that small details can significantly impact their chances of employment.
The document discusses the challenges marketers face in capturing consumer attention amidst declining effectiveness of traditional media like billboards and email. It emphasizes the importance of storytelling and engaging with customers on social media as essential strategies for modern marketing. The author argues that understanding the unique psychology of different platforms is critical for success in today's market.
The 3 Secrets of Highly Successful GraduatesReid Hoffman
油
Reid Hoffman outlines 3 secrets of highly successful graduates:
1. Develop a competitive advantage by leveraging your existing assets, aspirations, and market realities.
2. Proactively build and leverage your network, as opportunities are connected to people. Seek to help others within your network.
3. Take intelligent risks, such as internships or side projects, to learn and discover the best career path, rather than avoiding risk which is risky itself in a changing world. Playing it too safe minimizes learning.
The document outlines HubSpot's Culture Code, emphasizing shared beliefs, values, and practices that define the company's unique work environment. Key principles include a commitment to mission and metrics, customer-centric problem solving, transparency, autonomy, and the importance of hiring individuals who align with the company's values. It serves as both a manifesto and an employee handbook, advocating for a fulfilling and enjoyable workplace while encouraging a culture of difference and simplicity.
The author reflects on the meaning and fulfillment found in a career in B2B marketing, despite its lack of glamour compared to other professions. They identify several sources of meaning, including helping admired companies grow, fostering client success, collaborating with talented colleagues, embracing continuous learning, engaging in creative problem-solving, prioritizing honesty in work, and understanding business dynamics. Ultimately, the author emphasizes that making thoughtful choices about clients and work environments can lead to a fulfilling and meaningful career in B2B marketing.