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Demographic segmentation divides the market according to attributes like age, gender, income and education which allows an organization to better target consumer needs. Psychographics describe a customer's personality, attitudes, beliefs, and opinions to provide insight beyond demographics. While psychographics can be misunderstood if viewed alone, they work together with other variables like demographics and behaviors to influence each other. Psychodynamics systematically studies the psychological forces underlying human behavior and emotions and how early experiences relate to conscious and unconscious motivations.
Htm10004
- 1. Bermudez, Jamaica Jayne P. Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers. Psychographics can easily be misunderstood or incorrectly applied. It's quite common to contrast them with demographic variables such as age and gender, or with behavioral variables such as usage rate. In fact psychographic variables and the other major analytic variables work in concert. Each is related to the other and affects the other. A marketing approach that is focused solely on one such area can miss critically important information. Psychodynamics, also known as dynamic psychology, in its broadest sense, is an approach to psychology that emphasises systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience. It is especially interested in the dynamic relations between conscious motivation and unconscious motivation.