Presenters in this workshop will discuss how nonprofit organizations can generate revenue by requesting or requiring payment for services and products. The workshop will cover examples of fee for service models, implementation strategies, and case studies from around the country.
Configuraci坦n del entorno PHP; en los cuales hacen parte la instalaci坦n de la maquina virtual virtualbox dentro de ella instalaci坦n del sistema operativo Ubuntu, con la instalaci坦n de Apache, Mysql, Ubuntu Lamp.
El documento introduce conceptos b叩sicos sobre redes de computadoras, incluyendo qu辿 es una red, una red de computadoras, la importancia de tener una red, y c坦mo las redes afectan la vida diaria a trav辿s de medios de comunicaci坦n como mensajer鱈a instant叩nea, wikis y blogs. Tambi辿n describe dispositivos de red como tarjetas de red, concentradores, conmutadores y puntos de acceso inal叩mbricos, as鱈 como tipos de redes como LAN, MAN y WAN.
This short story describes a day after some unspecified event. It begins and ends abruptly without providing any context or details about what happened previously or what will occur next. The only content is silent reflection accompanied by a piano music piece titled "The Day After" by Yiruma.
E J E R C I C I O S D E G U I T A R R A P A R A P R I N C I P I A N T E SPartituras Digitales
油
Un libro de la afamada serie "para Bobos" con pr叩cticas orientaciones en cuanto preparaci坦n para ejecuci坦n, escaleas & secuencias, arpegios, acordes y otros tips - 240 p叩ginas, en Ingl辿s
The document describes the Elephant Road Resort located in Arugam Bay, Sri Lanka. It is situated on the quiet jungle side facing a quiet wild lagoon, surrounded by nature and within 10 minutes walking distance of the beach and village center. It offers 4 luxury suites with jungle and lagoon views and private yoga balconies. Guests have access to a chill out restaurant, wifi, laundry services, and an attached tuk tuk driver for local transportation. The resort offers a relaxing getaway surrounded by wildlife in nature.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
1. Grupo de traballo I.E.S. Ponteareas
Dese単o de P叩xinas web
Que 辿 HTML?
HTML = Hyper Text Markup Language
HTML non 辿 unha linguaxe de programaci坦n, sen坦n de etiquetado.
HTML emprega etiquetas para describir p叩xinas web.
As etiquetas de HTML xeralmente ve単en en pares, unha indicando o inicio e outra o
final: <etiqueta> texto 坦 que afecta </etiqueta>
Que se necesita para traballar con HTML?
Nada espec鱈fico. Cun editor de texto (coma o Bloc de Notas) 辿 suficiente.
Outros programas para edici坦n web poden axudarnos a crear as nosas p叩xinas, pero
xeralmente fan m叩is complexa a s炭a edici坦n posterior xa que o c坦digo que crean adoita ser
algo m叩is reiterativo.
Os programas espec鱈ficos m叩is populares son:
Expression Web (antes FrontPage) 辿 un programa de pago da suite Microsoft Office.
DreamWeaver 辿 un programa de pago de Adobe.
Writer da suite gratuita OpenOffice (http://es.openoffice.org/), dispo単ible entre moitas
outras en castel叩n e galego, permite gardar os documentos como P叩tinas web pero
produce un c坦digo bastante descoidado.
KompoZer (http://kompozer.net/) 辿 un programa gratuito sinxelo, pero s坦 hai versi坦n
en ingl辿s.
BlueFish (http://bluefish.openoffice.nl) 辿 un programa gratuito e que ofrece recursos
incluso para dese単adores web avanzados, pero s坦 hai versi坦n en ingl辿s.
Quanta Plus (http://quanta.kdewebdev.org/) 辿 un programa gratuito para entornos KDE
e GNOME. En ingl辿s.
SkEdit (http://www.skti.org/) 辿 un programa de pago para Mac OS X. En ingl辿s.
Exemplo de etiquetado:
<html>
<body>
<h1>T鱈tulo</h1>
<p>O meu primeiro par叩grafo.</p>
</body>
</html>
Gardar un arquivo
Os arquivos HTML deben ter extensi坦n .htm ou .html
Ambas extensi坦ns cumpren a mesma funci坦n, e na actualidade non hai diferencia entre elas.
Se est叩s a empregar Bloc de Notas, no nome indica a extensi坦n desexada e no tipo selecciona
"Todos os arquivos".
Dese単o de p叩xinas web P叩xina 1
2. Etiquetas b叩sicas para a estructura dos par叩grafos
<html> </html> Indica o comezo e final do c坦digo HTML da nosa p叩xina. En xeral, ser叩n
a primeira e a 炭ltima etiqueta do c坦digo respectivamente.
<body> </body> Indica o comezo e final do corpo da nosa p叩xina. Todo o contido que se
vaia a amosar directamente na pantalla estar叩 etiquetado aqu鱈.
<h1> </h1> Cabeceiras ("header") de distintos niveis. Son moi 炭tiles 叩 hora de
ata organizar as nosas p叩xinas porque lles dan 坦s buscadores web a
<h6> </h6> estructura da mesma.
<p> </p> Indica cada un dos par叩grafos da nosa web.
<br /> Quebra de li単a sinxela ("break"), que se pode introducir dentro dun
par叩grafo. Obs辿rvese a s炭a estructura diferente, xa que non hai unha
etiqueta de inicio e outra de final.
<hr /> Li単a divisoria horizontal, que funciona de xeito an叩logo 叩 etiqueta
anterior.
Obs辿rvese a estructura standard actual, a鱈nda que moitos programas
de dese単o web empregan un standard antigo.
Etiquetas de formato
<b> </b> Negra ("bold").
<i> </i> Cursiva ("italic").
<big> </big> Tama単o de letra grande.
<small> </small> Tama単o de letra pequeno.
<tt> </tt> Formato teletipo.
<sup> </sup> Super鱈ndice.
<sub> </sub> Sub鱈ndice.
Existen moitas outras etiquetas de formato, pero na maior parte dos navegadores o resultado
visual coincide cas anteriormente citadas.
Enlaces
<a href=/slideshow/html-3456995/3456995/"URL"> Cando queiramos enlazar unha p叩xina con outra, debemos indicar a
</a> direcci坦n da mesma (/slideshow/html-3456995/3456995/"URL") co atributo href.
Se est叩 no mesmo cartafol, basta con po単er o nome do arquivo (sen
olvidar a extensi坦n, xa sexa .htm, .html ou outra).
Se est叩 noutro cartafol, debemos indicar en cal, empregando o
s鱈mbolo "/" para entrar nun posterior e "../" para indicar que
queremos regresar a un previo.
Se est叩 noutro servidor debe facilitarse a direcci坦n completa
(comezando por "http://").
<a href=/slideshow/html-3456995/3456995/"URL" En xeral, a nova p叩xina abrirase na mesma pestana do navegador.
target="destino"> Se queremos que se abra noutra, teremos que indicar en cal.
</a> O valor "_blank" far叩 que de cada vez se abra nunha nova.
Dese単o de p叩xinas web P叩xina 2
3. Imaxes
<img src=/slideshow/html-3456995/3456995/"URL" /> De xeito an叩logo 坦 enlace de p叩xinas, 坦 engadir unha imaxe
debemos proporcionar a direcci坦n da mesma.
<img src=/slideshow/html-3456995/3456995/"URL" Os valores que asignemos 坦s atributos width e height son o ancho e
width="valor" alto cos que se amosar叩 a imaxe. Pode indicarse en p鱈xeles ou
height="valor" porcentaxe. Esto NON modifica o arquivo en absoluto, s坦 o xeito en
alt="texto" /> que se ve na p叩xina.
Por outra banda, o texto alternativo que propo単amos en alt
amosarase cando a imaxe non poida cargarse.
Listas
<ol> </ol> Lista ordeada ("ordered list"). Cada un dos elementos dentro da
lista ir叩 marcado cun n炭mero.
<ul> </ul> Lista non ordeada ("unordered list"). Cada un dos elementos dentro
da lista ir叩 marcado cunha vi単eta.
<li> </li> Cada un dos elementos da lista ordeada ou non ordeada.
<dl> </dl> Lista de definici坦ns ("definition list"). Cada un dos elementos dentro
da lista consta de d炭as partes: termo a definir e definici坦n do
mesmo.
<dt> </dt> Termo definido ("definition term"). Debe ir dentro dunha lista de
definici坦ns.
<dd> </dd> Definici坦n ("definition description"). Tam辿n debe ir dentro dunha
lista de definici坦ns; xeralmente a continuaci坦n do termo definido.
T叩boas
<table> </table> Indica o comezo e final dunha t叩boa. Dentro deber叩n ir as filas e
celas correspondentes.
Os atributos m叩is relevantes dunha t叩boa son o ancho do borde
(border="valor"), o espacio entre o borde da cela e o seu contido
(cellpadding="valor") e o espacio entre celas (cellspacing="valor").
<tr> </tr> Dentro dunha t叩boa, indica o comezo e final de cada fila ("table
row").
<td> </td> Dentro de cada fila, indica o comezo e final de cada cela ("table
data").
Se se queren unir varias celas da mesma columna pode facerse co
atributo rowspan="valor", e de xeito an叩logo para varias celas da
misma fila con colspan="valor".
<th> </th> Cela que funciona como cabeceira da t叩boa ("table header"), cun
xeito de emprego id辿ntico 坦 da etiqueta anterior.
Dese単o de p叩xinas web P叩xina 3
4. Formularios
<form> </form> Indica o comezo e final dun formulario. O resto de etiquetas
relativas 坦 mesmo ir叩n dentro desta.
A codificaci坦n dun formulario esixe o emprego doutro tipo de
linguaxes, como pode ser PHP ou ASP.
<input type="text" Campo de texto dunha li単a.
name="nome" />
<input Campo de texto dunha li単a que oculta o seu contido.
type="password"
name="nome" />
<input type="radio" Cada un dos elementos a seleccionar entre un n炭mero limitado, que
name="nome" aparecer叩n listados cun circuli単o.
value="valor" />
<input Cada un dos elementos a seleccionar entre un n炭mero limitado,
type="checkbox" puidendo realizarse unha selecci坦n m炭ltiple, que aparecer叩n listados
name="nome" cunha caixi単a.
value="valor" />
<input type="submit" Bot坦n para enviar o formulario.
value="Enviar" />
<select name="nome"> Campo desplegable. Poden engadirse tantas opci坦ns como sexan
<option value="valor"> necesarias.
</option>
</select>
<textarea Campo de texto que permite m炭ltiples li単as.
name="nome">
</textarea>
Informaci坦n da p叩xina
<head> </head> Encabezamento da p叩xina. Forma parte do c坦digo HTML, pero debe
ir f坦ra do corpo ("body") da p叩xina. Cont辿n as etiquetas que figuran
a continuaci坦n.
<title> </title> Define o t鱈tulo da p叩xina, que poder叩 verse no navegador.
<meta Descrici坦n da web. Non 辿 visible na p叩xina, pero pode ser
name="description" empregada por buscadores, servicios webs ou navegadores.
content="descrici坦n" />
<meta Palabras clave 叩 hora de clasificar a paxina. Deben ir separadas por
name="keywords" comas. Tampouco son visibles na propia p叩xina.
content="termos" />
<meta name="author" Indica o autor da web.
content="autor" />
<meta http- Codificaci坦n de caracteres por defecto. A aqu鱈 indicada 辿 a m叩is
equiv="Content-Type" frecuente para as linguas da Europa occidental.
content="text/html;
charset=ISO-8859-
1" />
Dese単o de p叩xinas web P叩xina 4
5. S鱈mbolos especiais
O conxunto de caracteres ISO-8859-1 辿 o que m叩is frecuentemente empregado na Europa
occidental.
Este incl炭e unha serie de caracteres especiais que non dar叩n problemas sempre que a
codificaci坦n de caracteres est辿 indicada no encabezamento da p叩xina e o usuario non a
modifique no navegador.
En xeral, 辿 recomendable indicalos como caracteres especiais empregando o c坦digo
correspondente, xa que daquelas non haber叩 problema en ning炭n caso.
" "e; < < > >
& & 単 ñ 巽 ç
辿 é 竪 è 棚 ê
谷 ë 臓 ¡ 多 ¿
A t叩boa anterior 辿 un brev鱈simo exemplo, pero hai moitos m叩is caracteres especiais de uso
frecuente, adem叩is de caracteres en alfabeto grego e s鱈mbolos matem叩ticos que tam辿n
contemplan este mesmo recurso 叩 hora de empregarse nunha web.
V辿xase unha lista completa en: http://www.w3schools.com/tags/ref_entities.asp
Dese単o de p叩xinas web P叩xina 5
6. Que 辿 CSS?
CSS = Cascading Style Sheets
CSS define o xeito en que se amosan os elementos creados con HTML.
Pode empregarse directamente sobre cada elemento, agruparse en follas de estilo
internas para toda a p叩xina ou como arquivos externos compartidos por varias p叩xinas.
Estilos con CSS nunha etiqueta
Para empregar o CSS directamente sobre un elemento, basta con engadirlle 叩 etiqueta
correspondente o atributo style="..." onde incluiremos todos as propiedades (e os seus
respectivos valores) que queiramos, separados por un punto e coma.
<p style="text-align:center;">O meu primeiro par叩grafo CENTRADO.</p>
Se o c坦digo 坦 que queremos aplicarlle a propiedade non se corresponde con ninguna etiqueta,
podemos empregar as xen辿ricas <div> </div> e <span> </span>.
Existen multitude de propiedades aplicables, con diferentes valores. Na t叩boa seguinte, os
m叩is empregados:
Propiedade Valores posibles Descrici坦n
background-color Nome dun color (en ingl辿s), Color de fondo.
valor RGB (por exemplo:
rgb(255,0,0)) ou c坦digo
hexadecimal (por exemplo:
#FF0000).
background-image url('URL_da_imaxe') Imaxe de fondo.
color Nome dun color (en ingl辿s), Color do texto.
valor RGB (por exemplo:
rgb(255,0,0)) ou c坦digo
hexadecimal (por exemplo:
#FF0000).
text-align right, left, center, justify Ali単aci坦n horizontal do texto.
vertical-align baseline, top, middle, bottom Ali単aci坦n vertical do texto.
font-family Times, Courier, Verdana, Tipo de letra. Pode indicarse o
Arial, etc., ou serif, sans-serif, tipo concreto ou xen辿rico.
cursive, monospace, etc.
font-size Valor en p鱈xeles (por exemplo, Tama単o do texto.
16px) ou proporci坦n (1em).
font-style normal, italic Normal ou cursiva.
font-weight normal, bold Normal ou negra.
text-decoration underline, overline, line- Decoraci坦n do texto.
through, none
text-transform uppercase, lowercase, Mai炭sculas, min炭sculas,
capitalize versales.
text-indent Valor en p鱈xeles (por exemplo, Sangrado da primeira li単a.
10px).
Dese単o de p叩xinas web P叩xina 6
7. Das espec鱈ficos para un tipo concreto de etiquetas, merecen especial atenci坦n as relativas a
m坦dulos "en caixa", como poden ser as t叩boas ou a etiqueta de secci坦n <div> </div>.
Propiedade Valores posibles Descrici坦n
width Valor en p鱈xeles (por exemplo, Ancho.
10px) ou porcentaxe (50%).
height Valor en p鱈xeles (por exemplo, Alto.
10px) ou porcentaxe (50%).
border Ancho en p鱈xeles (1px), tipo Caracter鱈sticas do borde.
(solid, double, dashed,
dotted) e color.
padding Valor en p鱈xeles (por exemplo, Distancia do borde 坦 contido.
10px) ou porcentaxe (50%).
margin Valor en p鱈xeles (por exemplo, Distancia do borde 坦s
10px) ou porcentaxe (50%). restantes elementos.
Follas de estilo con CSS
Adem叩is de engadirse a unha determinada etiqueta, tam辿n poden crearse follas de estilo que
se apliquen a todas as etiquetas dun mesmo tipo ou a aquelas que n坦s indiquemos.
Para eso crearemos dentro da cabeceira da p叩xina un apartado adicado 坦 estilo.
<style type="text/css">
body {color:green;}
h1 {text-decoration:underline;}
</style>
Esto permite planificar dun xeito c坦modo (e sinxelo de editar!) os aspectos de estilo xerais da
p叩xina, cunha certa independencia do contido.
Asimesmo, podemos identificar unha etiqueta concreta (mediante o atributo id="nome") ou
reunir varias delas que desexamos que compartan sempre o mesmo estilo (mediante o
atributo span="nome") e indicar as propiedades que desexamos aplicarlles.
Para eso, debemos referirnos 叩s primeiras coa referencia #nome, e 叩s segundas coa referencia
.nome na nosa folla de estilo. Este segundo caso, en particular, evitaranos a tarefa de asignar
repetitivamente o mesmo estilo.
<html>
<head>
<style type="text/css">
#taboa {font-weight:bold;}
.tipo1 {background-color:lightblue; color:black;}
.tipo2 {background-color:black; color:lightblue;}
</style>
</head>
<body>
<table id="taboa">
<tr><td class="tipo1">Cela 1</td><td class="tipo2">Cela 2</td></tr>
<tr><td class="tipo2">Cela 3</td><td class="tipo1">Cela 4</td></tr>
</table>
</body>
</html>
Dese単o de p叩xinas web P叩xina 7
8. As vantaxes de aplicar un mesmo estilo a varios elementos dunha mesma p叩xina (e
modificalos todos dunha vez!) poden ampliarse se empregamos unha folla de estilo externa,
que nos permita ser aplicada a varias p叩xinas 坦 tempo.
Para facer eso, o 炭nico que necesitamos 辿 colocar a folla de estilo nun arquivo externo (que
nomearemos con extensi坦n .css). E no lugar da etiqueta <style> ... </style> teremos que
colocar agora unha indicaci坦n de onde se aloxa a nosa folla de estilo.
<link rel="stylesheet" type="text/css" href="estilo.css" />
Lista de cores
A lista de cores sorportados pola meirande parte de navegadores que poden introducirse de
xeito nominal 辿 longu鱈sima, pero o standar red炭cese 坦s 16 seguintes: aqua, black, blue,
fuchsia, gray, green, lime, maroon, navy, olive, purple, red, silver, teal, white, yellow.
En calquer caso, non se limitan as posibilidades no que se refiere 叩s cores en RGB (m叩is de 16
mill坦ns), e a meirande parte dos programas de edici坦n de imaxes permitennos obter ese valor
nalg炭n ou ambos formatos aceptados por CSS.
Un listado de referencia moi completo pode atoparse en:
http://www.w3schools.com/css/css_colorsmore.asp
Dese単o de p叩xinas web P叩xina 8