This document outlines a proposed advertisement for Hubba Bubba bubble gum. It discusses choosing Hubba Bubba as the product to feature, with the vision of creating a "Nerdy-but-Cool" advertisement with a scientific theme. The advertisement would include a competition to see which gum blows the biggest bubble and explaining the ingredients that make the bubbles large. The target audience is described as people of all ages who enjoy bubble gum.
2. Why did we choose Hubba Bubba?
We chose to do a advert for Hubba Bubba due to
discussing our plans and choosing the best one.
There are not that many adverts already out for
Bubblegum.
It was a chance for us to Nerd out and have fun
on a project.
It would have been challenging to actually put it
together and for our actors to blow big bubbles.
3. Our vision
Our vision for the Hubba Bubba advert is to have
a Nerdy-but-Cool feel.
We want the advert to have a scientific feel to it.
So for example Tilly & Ciara will wear lab coats
and science goggles to bring that feel to it.
The advert will contain a competition simply to
see which gum can blow the biggest bubble.
After we find out which gum blows the biggest
bubbles we tell the audience what ingredients
make the bubbles so big.
5. Unique selling point
Humorous yet also factual.
Scientific yet fun.
The item is cheap.
Suitable for all ages. (3+)
Strong taste from the first bite
6. Target Audience
The target audience for our advert is people of
all ages. This is because weve made it
audience friendly and humorous.
The people who like Bubble Gum.