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ANATOMY OF GOOD E-LEARNING - HUBSPOT 1

@OPENCITYINC OPENCITYINC.COM
HubSpot
HubSpot Academy remains one of the best examples of adult education/ e-
learning we have encountered.
We continue to explore more……..
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Anatomy of HubSpot
§ Academy supports the broad inbound movement
§ Courses are offered free
§ Supported by book available from Amazon
§ HubSpot provides direct onboarding support and
classroom workshops to its clients
§ Integrates with the annual INBOUND conference
§ Badges provided for those who pass certificate
assessments to add to their LinkedIn profiles
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@OPENCITYINC OPENCITYINC.COM 5
Menu of available
courses with
description of
classes and time to
complete

Course description
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Each course module comprises three
sections.
a) An introduction
b) Main module content
c) Example of knowledge in practice

Opportunity to Download
study guide (slides or
transcript) and Take the
test (final certificate
exam) at any point
Option to Quiz yourself on
this class with 5 simple
multiple choice questions

Course content description Study Guide

Course content
description
Overview of Sections,
videos, time, quizzes
and certification exam
Course
content
description

Course description,
free tools, resources
and meet the trainer
(Professor)
Course content description

Course content description
Making it easy to download
the slides and transcript
makes following the content
and revising for the exam
very easy

Example of the transcript

Videos integrate
enthusiastic trainer
talking to camera
(reading teleprompter
script) and interspersed
with slides
Great video player. You
can increase the play
speed too

Quiz yourself on
this module of 3
videos with 5
multiple choice
questions

Quiz yourself on this
module of 3 videos with 5
multiple choice questions

Immediate
feedback on the
quick quiz

Add you certificate
to your LinkedIn
profile in the
Accomplishment
section

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HubSpot Academy | Anatomy of a good e-learning example

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HubSpot Academy | Anatomy of a good e-learning example