Hubspot ppt
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This document discusses traditional marketing versus modern marketing and provides recommendations for target customer segments. It identifies two main target segments - B2B and Marketer Mary. B2B customers have greater value, long-term relationships, and the lowest churn rates. Within B2B, Owner Ollies accounts for 73% of total customers and 56% have less than 25 employees, requiring only basic tools. Owner Ollies also have lower churn rates. The document recommends focusing on B2B and Owner Ollies segments as they provide higher lifetime value and lower customer acquisition costs.
Hubspot ppt
- 7. SEO, Social Media, Viral Video, Blogging, Freemium Trails Telemarketing, Direct Mail, Email Blasts, Print/ Radio Ads Paid Search Modern-Attractive Traditional-Calling Traditional Marketing Vs Modern Marketing
- 9. Marketer Mary B2BB2C Owner Ollie Owners Ollie-68% 1-25 Employees Objective: Generate More leads (SEO) Marketer Mary-31% 25-100 employees Web consultants Analytics and reports The Target Segments
- 10. B2B SEGMENT B2B greater value Long Term Relationship B2B least churn rate 68% of the current customer OWNER OLLIES 73 percent of the total customers 56% -B<25 category where only basic tools required Lesser churn rates - CMS Acquisition cost is 1/5th of MM MARKETER MARY Have lesser churn rates Increased lifetime value Wide range of Hubspot products. Recommendations on Target Segments