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Hubstaff Time Tracking Software

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David Nevogt
David Nevogt

Hubstaff is a time tracking software that takes screenshots, tracks activity levels, and provides management dashboards and reports. In 14 months it has gained 4300+ users, takes 15k new screenshots daily, and tracks 88+ days of hours. The founders made mistakes like over-engineering features and not dedicating enough time, but also had wins like a 50/50 equity split, using helpful services, early concept validation, and buying traffic. Attendees provided suggestions on how to build features faster, dedicate more time, charge sooner, and generate more traffic.

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Hubstaff What weve learned so far...
What is Hubstaff? Tracks employee time Takes random screenshots Records activity levels Gives management dashboard & reports
Some Stats 14 months 4300+ users 15k new screenshots uploaded daily 88+ days of hours tracked daily 20k projects created 100+ countries
Hubstaff Time Tracking Software
Hubstaff Time Tracking Software
Background Dave Nevogt Marketing/Operations IU Business, Grown multiple 1MM+ online businesses Jared Brown Development Purdue CS, 10+ years professional experience, freelancer
Overview 3 Biggest early mistakes 4 Biggest early wins Were still getting started, lots of mistakes still to make :)
The Plan Present our mistakes & wins quickly Give 5 mins for discussion The Goal: Present a real problem in our business and collectively learn how to solve it in a lean startup way.
Mistake #1 - Not Building Features Quickly Retention Over-engineering (robust) Flexibility is king Waste time on worthless features
Example - Multi- Organization Support Problem: Users work for multiple companies. Our solution: Users can belong to multiple organizations. Avoid multiple accounts. Issues: Complex, confusing permissions. Long build-out. Confusing payment process. Results: 200+ customers have multiple, paid organizations
How can we stop over- engineering? What would you do? Do we put the effort in upfront or later?
Mistake #2 - Not Dedicating Enough Time / Focus Hard to leave current jobs Opportunity window closes Dedicating 100% = Exponential results
Example - Dev & Support Rule the Biz Problem: Dev & support efforts take up 80% of our scarce time. Our solution: Find a dedicated support person and do what we can (work overtime).
How can we dedicate more time? What are our options? What would you do?
Mistake #3 - Not Charging Sooner Didnt feel its fully baked Dont know most valuable demographic early Higher retention of early users Attract a different class of users
Example - Desktop clients had bugs Problem: Desktop clients had bugs and web UI lacked core features. Our solution: Slap a beta label on it and not charge.
How early should we have started charging? What would you do?
Win #1 - 50% split equity & opposite skills Keeps everyone fully invested Nothing else can easily replace it Makes it easier to get all tasks done
Is this the best way? Many ways to do it Has anyone had a bad experience doing 50/50? Do you shoulder the burden and hand out small equity amounts?
Win #2 - Use services, platforms and tools Heroku, hosted Postgres, ActiveAdmin, Intercom, InstrumentalApp, New Relic, Bootstrap, Rails, Themes, GetAmbassador, ReferralSaaSquatch, Desk, etc.
What services do you use?
Win #3 - Early validation of concept and marketing White-labeled existing product Tested conversion rates with real marketing campaigns Created new landing pages
Other than white-labeling what ideas do you have that could get you to a paying product in 30 days.
Win #4 - Buying Traffic Made user acquisition automatic Validate whether the market wants this very early Validate whether marketing is affordable and scalable Zero-in on keywords and roll that into SEO
What other traffic generations methods are really good and that we should be doing?
Thank you!

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Hubstaff Time Tracking Software

  • 2. What is Hubstaff? Tracks employee time Takes random screenshots Records activity levels Gives management dashboard & reports
  • 3. Some Stats 14 months 4300+ users 15k new screenshots uploaded daily 88+ days of hours tracked daily 20k projects created 100+ countries
  • 6. Background Dave Nevogt Marketing/Operations IU Business, Grown multiple 1MM+ online businesses Jared Brown Development Purdue CS, 10+ years professional experience, freelancer
  • 7. Overview 3 Biggest early mistakes 4 Biggest early wins Were still getting started, lots of mistakes still to make :)
  • 8. The Plan Present our mistakes & wins quickly Give 5 mins for discussion The Goal: Present a real problem in our business and collectively learn how to solve it in a lean startup way.
  • 9. Mistake #1 - Not Building Features Quickly Retention Over-engineering (robust) Flexibility is king Waste time on worthless features
  • 10. Example - Multi- Organization Support Problem: Users work for multiple companies. Our solution: Users can belong to multiple organizations. Avoid multiple accounts. Issues: Complex, confusing permissions. Long build-out. Confusing payment process. Results: 200+ customers have multiple, paid organizations
  • 11. How can we stop over- engineering? What would you do? Do we put the effort in upfront or later?
  • 12. Mistake #2 - Not Dedicating Enough Time / Focus Hard to leave current jobs Opportunity window closes Dedicating 100% = Exponential results
  • 13. Example - Dev & Support Rule the Biz Problem: Dev & support efforts take up 80% of our scarce time. Our solution: Find a dedicated support person and do what we can (work overtime).
  • 14. How can we dedicate more time? What are our options? What would you do?
  • 15. Mistake #3 - Not Charging Sooner Didnt feel its fully baked Dont know most valuable demographic early Higher retention of early users Attract a different class of users
  • 16. Example - Desktop clients had bugs Problem: Desktop clients had bugs and web UI lacked core features. Our solution: Slap a beta label on it and not charge.
  • 17. How early should we have started charging? What would you do?
  • 18. Win #1 - 50% split equity & opposite skills Keeps everyone fully invested Nothing else can easily replace it Makes it easier to get all tasks done
  • 19. Is this the best way? Many ways to do it Has anyone had a bad experience doing 50/50? Do you shoulder the burden and hand out small equity amounts?
  • 20. Win #2 - Use services, platforms and tools Heroku, hosted Postgres, ActiveAdmin, Intercom, InstrumentalApp, New Relic, Bootstrap, Rails, Themes, GetAmbassador, ReferralSaaSquatch, Desk, etc.
  • 21. What services do you use?
  • 22. Win #3 - Early validation of concept and marketing White-labeled existing product Tested conversion rates with real marketing campaigns Created new landing pages
  • 23. Other than white-labeling what ideas do you have that could get you to a paying product in 30 days.
  • 24. Win #4 - Buying Traffic Made user acquisition automatic Validate whether the market wants this very early Validate whether marketing is affordable and scalable Zero-in on keywords and roll that into SEO
  • 25. What other traffic generations methods are really good and that we should be doing?