Hubstaff Time Tracking Software
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Hubstaff is a time tracking software that takes screenshots, tracks activity levels, and provides management dashboards and reports. In 14 months it has gained 4300+ users, takes 15k new screenshots daily, and tracks 88+ days of hours. The founders made mistakes like over-engineering features and not dedicating enough time, but also had wins like a 50/50 equity split, using helpful services, early concept validation, and buying traffic. Attendees provided suggestions on how to build features faster, dedicate more time, charge sooner, and generate more traffic.
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Hubstaff Time Tracking Software
- 1. Hubstaff What weve learned so far...
- 2. What is Hubstaff? Tracks employee time Takes random screenshots Records activity levels Gives management dashboard & reports
- 3. Some Stats 14 months 4300+ users 15k new screenshots uploaded daily 88+ days of hours tracked daily 20k projects created 100+ countries
- 6. Background Dave Nevogt Marketing/Operations IU Business, Grown multiple 1MM+ online businesses Jared Brown Development Purdue CS, 10+ years professional experience, freelancer
- 7. Overview 3 Biggest early mistakes 4 Biggest early wins Were still getting started, lots of mistakes still to make :)
- 8. The Plan Present our mistakes & wins quickly Give 5 mins for discussion The Goal: Present a real problem in our business and collectively learn how to solve it in a lean startup way.
- 9. Mistake #1 - Not Building Features Quickly Retention Over-engineering (robust) Flexibility is king Waste time on worthless features
- 10. Example - Multi- Organization Support Problem: Users work for multiple companies. Our solution: Users can belong to multiple organizations. Avoid multiple accounts. Issues: Complex, confusing permissions. Long build-out. Confusing payment process. Results: 200+ customers have multiple, paid organizations
- 11. How can we stop over- engineering? What would you do? Do we put the effort in upfront or later?
- 12. Mistake #2 - Not Dedicating Enough Time / Focus Hard to leave current jobs Opportunity window closes Dedicating 100% = Exponential results
- 13. Example - Dev & Support Rule the Biz Problem: Dev & support efforts take up 80% of our scarce time. Our solution: Find a dedicated support person and do what we can (work overtime).
- 14. How can we dedicate more time? What are our options? What would you do?
- 15. Mistake #3 - Not Charging Sooner Didnt feel its fully baked Dont know most valuable demographic early Higher retention of early users Attract a different class of users
- 16. Example - Desktop clients had bugs Problem: Desktop clients had bugs and web UI lacked core features. Our solution: Slap a beta label on it and not charge.
- 17. How early should we have started charging? What would you do?
- 18. Win #1 - 50% split equity & opposite skills Keeps everyone fully invested Nothing else can easily replace it Makes it easier to get all tasks done
- 19. Is this the best way? Many ways to do it Has anyone had a bad experience doing 50/50? Do you shoulder the burden and hand out small equity amounts?
- 20. Win #2 - Use services, platforms and tools Heroku, hosted Postgres, ActiveAdmin, Intercom, InstrumentalApp, New Relic, Bootstrap, Rails, Themes, GetAmbassador, ReferralSaaSquatch, Desk, etc.
- 21. What services do you use?
- 22. Win #3 - Early validation of concept and marketing White-labeled existing product Tested conversion rates with real marketing campaigns Created new landing pages
- 23. Other than white-labeling what ideas do you have that could get you to a paying product in 30 days.
- 24. Win #4 - Buying Traffic Made user acquisition automatic Validate whether the market wants this very early Validate whether marketing is affordable and scalable Zero-in on keywords and roll that into SEO
- 25. What other traffic generations methods are really good and that we should be doing?
- 26. Thank you!