ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Hudson's Coffee Campaign Pitch

?Download as PPTX, PDF?
?
C
CarMen Cheang

This proposal from CKM Australia recommends improving Hudson's Coffee campaign through more frequent social media updates, expanding to other media like radio and TV, increasing in-store and exterior signage, targeting business customers by advertising in offices and promoting the store as a venue for business meetings, and strengthening community engagement through event sponsorship and donation programs.

1 of 11
Download to read offline
+ Hudson¡¯s Coffee Campaign Proposal Prepared by Kah Men Cheang
+ CKM AUSTRALIA
+ OUR COMPANY ? International ? Experienced ? Diverse ? Big names
+ CURRENT CAMPAIGN PROBLEMS AND ISSUES
+ SOCIAL MEDIA ? Facebook, Twitter, Instagram, Mobile apps ? No regular updates ? Overly dependent ? Non-tech savvy market?
+ POINT OF PURCHASE ? Lack of in-store signs ? No posters at store windows ? Limited banners
+ PROPOSED CAMPAIGN IMPROVED STRATEGIES AND IDEAS
+ SOCIAL MEDIA ? Update regularly ? Use other forms of social media ¨C radio, television, newspaper POINT OF PURCHASE ? More in-store posters about products and promotions ? Signage outside of store or corner of street ? Billboards and directional signs
+ ONE MORE TARGET MARKET ? Business people ? Advertise at their offices (outside, information board) ? Suggest as a place for business meet-ups ? Formal yet informal settings of the store ? Coffee and small bite ¨C perfect for business meet-ups!
+ IMPROVED PERSONAL RELATIONS ? More engaged in events ? Health, travel and business ? Sponsorship, taking part in health campaigns, establishing donation funds ? Asthma Australia and more
+ SUCCESS !

More Related Content

Hudson's Coffee Campaign Pitch