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Hudson's Coffee Campaign Pitch

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CarMen Cheang

This proposal from CKM Australia recommends improving Hudson's Coffee campaign through more frequent social media updates, expanding to other media like radio and TV, increasing in-store and exterior signage, targeting business customers by advertising in offices and promoting the store as a venue for business meetings, and strengthening community engagement through event sponsorship and donation programs.

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+ Hudsons Coffee Campaign Proposal Prepared by Kah Men Cheang
+ CKM AUSTRALIA
+ OUR COMPANY International Experienced Diverse Big names
+ CURRENT CAMPAIGN PROBLEMS AND ISSUES
+ SOCIAL MEDIA Facebook, Twitter, Instagram, Mobile apps No regular updates Overly dependent Non-tech savvy market?
+ POINT OF PURCHASE Lack of in-store signs No posters at store windows Limited banners
+ PROPOSED CAMPAIGN IMPROVED STRATEGIES AND IDEAS
+ SOCIAL MEDIA Update regularly Use other forms of social media radio, television, newspaper POINT OF PURCHASE More in-store posters about products and promotions Signage outside of store or corner of street Billboards and directional signs
+ ONE MORE TARGET MARKET Business people Advertise at their offices (outside, information board) Suggest as a place for business meet-ups Formal yet informal settings of the store Coffee and small bite perfect for business meet-ups!
+ IMPROVED PERSONAL RELATIONS More engaged in events Health, travel and business Sponsorship, taking part in health campaigns, establishing donation funds Asthma Australia and more
+ SUCCESS !

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Hudson's Coffee Campaign Pitch