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FENOMN
MEME A
SOCIAL MEDIA
MARKETING
NOC SOCIAL MEDIA
MARKETINGU
HUGO PAULINY
MEME
PODSTATN MENO
TAJ:
MM
SLOVENSK MODIFIKCIA:
MEMEKO
1. an element of a culture or system of
behaviour passed from one individual to
another by imitation or other non-genetic
means
2. an image, video, piece of text, etc.,
typically humorous in nature, that is copied
and spread rapidly by Internet users, often
with slight variations.
WHY?
MEME M貼E UROBI鼎 KA貼D
UNIKTNY SPSOB KOMUNIKCIE A REAKCI
PRINIESLI DO INTERNTOVHO PROSTREDIA
ZBAVU
KULTRA INTERNETU
HISTRIA MEMEASOV OS
Offline meme Dial-up era OG meme era Mainstream era Dank era
Pred rokom 2000 2000-2005 2005-2010 2010-2015 2015-Dnes
OFFLINE MEME
PRED NSTUPOM INTERNETU
Z捗UDOVEN OBSAH VYCHDZAJCI Z
POPKULTRY: FILM, HUDBA, RDIO, REKLAMA,
POLITIKA
Reklama BUD "Wassup?!" Scary Movie 1
Hugo Pauliny
DIAL-UP ERA
2000-2005
TYP: OBRZKY, GIFY, FLASH
ANIMATION, KRTKE VIDE
ZDROJE: MESSAGEBOARDY, WAREZ,
FUNNYJUNK, NEWGROUNDS
RENIE: MESSAGEBOARDY, WAREZ,
E-MAIL, ICQ
Hugo Pauliny
OG MEME ERA
2005-2010
TYP: OBRZKY, GIFY, VIDE,
CREEPYPASTA, GREENTEXT,
DEMOTIVATION, LOLCATS,
RAGECOMICS
ZDROJE: 4CHAN, REDDIT, YOUTUBE,
TUMBLR
RENIE: 4CHAN, REDDIT, YOUTUBE,
FACEBOOK (NEPODPORUJE GIF),
TUMBLR
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
MAINSTREAM ERA
2010-2015
TYP: OBRZKY, GIFY, VIDE,
GREENTEX, LOLCATS, RAGECOMICS,
MEME CHARACTERS, TOP&BOTTOM
TEXTS
ZDROJE: 4CHAN, REDDIT, YOUTUBE,
9GAG, FACEBOOK, INSTAGRAM,
TWITTER
RENIE: 4CHAN, REDDIT, YOUTUBE,
FACEBOOK (PODPORUJE GIF),
INSTAGRAM, 9GAG, TWITTER
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
DANK ERA
2015-DNES
TYP: OBRZKY, GIFY, VIDE,
ZDROJE: 4CHAN, REDDIT, YOUTUBE,
FACEBOOK, INSTAGRAM, TWITTER
RENIE: 4CHAN, REDDIT, YOUTUBE,
FACEBOOK (PODPORUJE GIF),
INSTAGRAM, TWITTER
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
MEME V
MARKETINGU
NSTROJ NA KOMUNIKCIU V ONLINE PROSTRED
USER GENERATED CONTENT
AKTULNOS鼎 A KRTKY REAKN AS
GOING VIRAL
ULTIMATE TOOL (NIE) PRE VETKCH
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
Hugo Pauliny
DODATOK 13
REGULCIA OBSAHU
PODLIEHAJCEMU DUEVNMU
VLASTNCTVU
PROBLM S FILTRCIOU OBSAHU
ODZVONILO MEME KULTRE
NADOBRO?
Hugo Pauliny

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