D-Mart is a chain of hypermarkets in India with over 200 stores. This document provides an overview of HR practices at D-Mart's Shivranjani store in Ahmedabad, which has 240 employees. It describes the recruitment process, orientation, training programs, benefits, incentives, and policies to promote work-life balance and motivate employees. The store aims to retain 85-90% of employees and conducts exit interviews primarily with managerial staff.
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Human Resources Management at D-mart store
1. D-Mart Store (Avenue Supermarts Ltd)
in
Shivranjani, Ahmedabad
Human Resources Management
By -
Name - Paresh Munjani
MBA (2019-21)
B.K.School of Management
Under the Guidance of
Pooja Sharma
HR Manager,
D-Mart Store (Shivranjani)
2. Introduction
D-Mart (Avenue Supermarts Ltd.) is a chain of hypermarkets in India founded by Radhakishan
Damani in the year 2002, with its first branch in Powais Hiranandani Gardens.
As of 27 January 2020, it had 200 stores across India.
D-Mart Shivranjani Branch Info
Total Employees 240 (On Contract 200, On-role 40)
Organisation Structure Divisional
Major Departments Operations, Visual merchandising, Finance and Accounting, Human Resources
Market Segment FMCG, Fashion, Electronics
Major Competitors across Ahmedabad Star Bazaar, Big Bazaar, Reliance Retail, National Handloom
Major Cost heads Operations, Employee Salaries, Office equipment and supplies, taxes and legal fees
Quality Benchmarks ISO and FMCG standards, Feedback
3. Recruitment Process
Advertisement of Vacancy (News Paper, Job Fairs, Referrals, Online Job Portals)
Reviewing Application
Interview (Process as per Post and Job Role HR, Technical and Final)
Background Checks
Orientation/Induction Process
Introduction of the company and its culture and its various department
Introduction to Regulatory and legal requirements and setting up payroll details
Training
In-house and as per Role, Position and Task
Training is being given to every employee at each level of the organization as per the need
Practical skill development
4. Benefits to the employees
ESIC, PF, Mediclaim, Leave Travel Allowances
Reward/Incentives/Work-Life Balance Policies
Gratuity
Bonus
Wellness programs
Maternity Leave
Other benefits to the employees as available under the Employees State Insurance Act, 1948
Motivation Policies
Employee of the month rewards
Paid Travel leave
Employee discounts
Promotions
5. Employee Retention Ratio
85-90 % Approx.
Exit Interview
Rarely for Feedback from Managerial Level Employees