This document discusses how social media impacts the brain, noting that it can lead to information overload, tribalism, and a need for immediacy and self-curation, while also allowing for multitasking, social interaction, learning, and brain plasticity. However, it cautions that the effects of social media are still not fully understood and things like passive compulsion loops and neuro-marketing can be powerful influences on our behavior.
2. Overview
? Definition: Social Media
? What: A few facts
? Why: Drivers
? How: Social, Learning, Problem Solving,
Multitasking, Plasticity
? QA
3. Definition
so,cial me,di,a
1.pertaining to, devoted to, 2. the means of
or characterized by friendly communication, as radio and
companionship or relations television, newspapers, and
: a social club. magazines, that reach or
influence people widely
4. What: A few facts
Dunbar¨s Number Miller¨s Number
150-215 7-10
Storage Compulsion Loop
4 Terabytes to 4 Active or Passive
Petabyes
Brain
Neurochemical PC
Pruning, Path, RAS
5. Why: Drivers
Curation: Tribalism:
Information The need to
Overload belong
Immediacy Self
Time and Create an image of
Efficiency ourselves
Voyeurism
We like to be nosy
6. How
Multitasking Problem Solving
Doing multiple Better or Worse
things well
Learning
Social
Are we becoming
Using everything
smarter
Plasticity
Stimulation
12. Conclusion
?
Be aware of the effects of social media on your brain.
Very easy to justify behavior
Curation, neuro-marketing, passive compulsion loops etc. can be powerful
tools
Brain research is still in it¨s infancy
Blog: riyaad.seecharan.com
Twitter @riyaadseecharan.