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Human 3.0
Social Media on the Brain
Overview

? Definition: Social Media
? What: A few facts
? Why: Drivers
? How: Social, Learning, Problem Solving,
  Multitasking, Plasticity
? QA
Definition

so,cial                        me,di,a

1.pertaining to, devoted to,   2. the means of
or characterized by friendly   communication, as radio and
companionship or relations     television, newspapers, and
: a social club.               magazines, that reach or
                               influence people widely
What: A few facts
Dunbar¨s Number                               Miller¨s Number

150-215                                       7-10




 Storage                                     Compulsion Loop

 4 Terabytes to 4                            Active or Passive
 Petabyes

                        Brain

                        Neurochemical PC
                        Pruning, Path, RAS
Why: Drivers
Curation:                            Tribalism:

Information                          The need to
Overload                             belong




 Immediacy                          Self

 Time and                           Create an image of
 Efficiency                         ourselves
               Voyeurism

               We like to be nosy
How
 Multitasking                    Problem Solving

 Doing multiple                  Better or Worse
 things well




                                  Learning
Social
                                  Are we becoming
Using everything
                                  smarter
                   Plasticity

                   Stimulation
Multitasking
Problem Solving
Social
Learning
Plasticity
Conclusion


                                   ?
Be aware of the effects of social media on your brain.

Very easy to justify behavior

Curation, neuro-marketing, passive compulsion loops etc. can be powerful
tools

Brain research is still in it¨s infancy




                          Blog: riyaad.seecharan.com
                           Twitter @riyaadseecharan.
QA




Blog: riyaad.seecharan.com
 Twitter @riyaadseecharan.

More Related Content

Human 3.0, Social Media on the Brain

  • 2. Overview ? Definition: Social Media ? What: A few facts ? Why: Drivers ? How: Social, Learning, Problem Solving, Multitasking, Plasticity ? QA
  • 3. Definition so,cial me,di,a 1.pertaining to, devoted to, 2. the means of or characterized by friendly communication, as radio and companionship or relations television, newspapers, and : a social club. magazines, that reach or influence people widely
  • 4. What: A few facts Dunbar¨s Number Miller¨s Number 150-215 7-10 Storage Compulsion Loop 4 Terabytes to 4 Active or Passive Petabyes Brain Neurochemical PC Pruning, Path, RAS
  • 5. Why: Drivers Curation: Tribalism: Information The need to Overload belong Immediacy Self Time and Create an image of Efficiency ourselves Voyeurism We like to be nosy
  • 6. How Multitasking Problem Solving Doing multiple Better or Worse things well Learning Social Are we becoming Using everything smarter Plasticity Stimulation
  • 12. Conclusion ? Be aware of the effects of social media on your brain. Very easy to justify behavior Curation, neuro-marketing, passive compulsion loops etc. can be powerful tools Brain research is still in it¨s infancy Blog: riyaad.seecharan.com Twitter @riyaadseecharan.