Humanology_Allen Kay
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This document discusses branding techniques for technology companies and products. It provides examples of how to brand an internet consultant, broadband service, perimeter security, and other technology-related services and products. It also includes quotes about how technology branding needs a human element and should be about more than just bits and bytes. The document promotes the ad agency Korey Kay & Partners and their approach of "Outsmart not Outspend" when it comes to creative advertising and branding.
Humanology_Allen Kay
- 1. Building Technobrands Humanology Allen Kay/Iconic Branding ___________________________________________________________________________________
- 2. Technology isnt about bits and bytes. Its about getting home in time to have pizza with your kids. DAVE LIDDLE XEROX PALO ALTO RESEARCH CENTER 1976
- 3. Technology advertising is as cold as ice. What it needs is a sense of human. ALLEN KAY NEEDHAM, HARPER & STEERS 1972
- 4. Branding an internet consultant. I was up all night reading about the heart, and I think I have a handle on it.
- 11. Branding a new company. FINANCIAL TRADE
- 12. Branding their new business product.
- 13. Branding their new consumer product.
- 15. Best read ad of the year. FORTUNE MAGAZINE
- 16. Not a bad read either.
- 17. Tactical
- 18. Differentiating a brand. HIGH CONCEPT: YELLOW ANTENNA
- 19. Creating an ingredient brand. HIGH CONCEPT: FROM HANDSET TO ADDED OEM VALUE.
- 21. Horizontal Best read advertising 5 years in a row. FORTUNE MAGAZINE
- 24. Vertical
- 25. Corporate
- 26. Personification of a brand. It's a miracle!"
- 27. Coincidentally.
- 28. Founded in 1982 as the Agency for Entrepreneurs, Korey Kay & Partners is a creatively-driven, mid-size, full-service advertising agency based in New York. Outsmart not Outspend is our credo. Our claim to fame is putting companies on the map. Then all over it. Virgin Atlantic Airways, Comedy Central, and Wynn Las Vegas are among them.
- 30. <koreykay.com> Contact Allen Kay, CEO 212-463-5922 akay@koreykay.com