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!




     Mobile's Role in
    Combating Sandy
Viewing Sandy Through
    a Mobile Lens
Mobile phone
illuminates epidural
for mother-to-be
Instacane - curates
Instagram images
of #Sandy
NY MTA tweets ?eld
workers' Blackberry
photos, 1 video
tops 400K views
The only building
with power.
5,842 RTs.




        Credit: Justin King
For those fortunate
to ?nd gas, the wait
was 5 hours




         Credit: Augie Ray
This iPhone photo
of FDR Drive is
shared 4,000 times
Mobile & Crisis Communications
A dash of humor:
45,000 Foursquare
users checked in at
"Frankenstorm, NY"
!


NY's "PLAN"
program alerts
residents via SMS
Newark Mayor live
tweets during drive
through city.
Mobile Aids Storm Recovery
First Aid by American Red Cross   FEMA




                                                SOS
                                                 send




Flashlight                        Hurricane
                                              Mobile apps are the
                                              new survival kit
iTunes accepts
donations to Red
Cross
to Donate
                                  How
                                             1



                             Text the following numbers
                            in order to donate money to

                                                                                            Nonpro?ts use SMS
                                the Hurricane Sandy
                                     relief e?ort


                                                                                            to raise money for
                                             2
                                                                                            relief e?orts
 American
   American
                    Salvation            The Red          Direct Relief       World
 Humane
   Humane
                      Army                               International
                                          Cross                               Vision
Association
  Association
       HUMANE
   Text: HUMANE     Text: STORM         Text: REDCROSS     Text: RELIEF     Text: GIVEUSA
       80888
     To: 80888        To: 80888           To: 90999          To: 27722        To: 777444
       $10
 To Give: $10     To Give: $10        To Give: $10       To Give: $10     To Give: $10
Mobile noti?cations
ruled when
hospitals moved
patients
AT&T and T-Mobile
                  o?er free roaming
AT&T   T-Mobile
                  in NYC
#njgas hashtag
guides drivers to
open gas stations
When batteries die,
people turn to ...
pay phones




       Credit: roeyahram
Hundreds line up for iPad mini
          So many people
          wanted the iPad mini
          that suppliers are      Three days after
          going to have a very
          hard time mee meeting   Sandy, hundreds of
          analysts expectations
                                  New Yorkers line up
                                  for iPad mini
Killer App: Power
Power is the new
"canned goods"
11 year old
opens pop-up
charging station,
accepts
donations for
Red Cross
Battery power
joins the ranks of
food, water,
shelter
This deck highlights the role mobile
    technology played in preparing for,
  combating and recovering from Sandy.
     Kinvey is proud to be part of the
            mobile community.




          Kinvey provides cloud backends to
               mobile app developers



Research by: Lauren Pedigo   Design by: Jacob McKibben

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The Role of Mobile in Hurricane Sandy