Hustlin’ For Conversions - Dan Martell @Flowtown
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Tips and tactics for insuring you convert users that visit your website. This can be accomplished via sign-up, purchase, social media shares / follows, etc. The goal is to get them to convert.
Hustlin’ For Conversions - Dan Martell @Flowtown
- 1. Hustlin’ For Conversions Tweet! @DanMartell, @Flowtown Credit: jenny-pics
- 2. Who am I? What do I do? Entrepreneur, Canadian, Marketing Metrics Credit: grantmac
- 3. Why?
- 4. Conversions Engagement Traffic
- 5. Measure “What gets measured gets managed” ~ Peter Drucker Credit: heavyweightgeek
- 6. $ / Customer = “You can grow yourself right out of business” ~ @davemcclure
- 7. Metrics Dashboard Credit: myoldpostcards
- 9. Goals High value conversions, Credit: keylosa
- 10. Conversion Formula C = 4m + 3v+2(i-f)-2a C = Probability of conversion (email capture) M = Motivation of user (when) V = Clarity of value proposition (why) I = Incentive to take action F = Friction elements of process A = Anxiety about entering email Credit: hb2
- 11. Design Design Credit: miriam
- 16. ҰپficپDz Great First Time User Experience Credit: darwinbell
- 17. Case Study Flowtown: Build an Audience
- 19. Social Conversions Word of Click Credit: lastquest
- 21. Long Copy vs. 1 Long Copy vs. Short Credit: jillclardy
- 22. Feedback Ways to Listen to Your Users Credit: splorp Credit: vagawi
- 23. Credit: origomi Tools Measure, Feedback, Execute
- 24. Thanks! twitter: @danmartell dan@flowtown.com Email or @ - 20 Links to Tools + PDF