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Hvm10th robin saxby

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Justin Hayward
Justin Hayward

This document discusses a SWOT analysis performed by Robin Saxby for ARM Ltd. in 1990 and provides lessons learned from Saxby's experience founding and growing ARM. The SWOT identified technology and team strengths but also weaknesses in resources, market share, and patents. Opportunities existed in new markets but threats included big rivals and a small team relying on individuals. Saxby recommends developing a global standard business model, partnerships, and sales/marketing skills to turn threats into opportunities and succeed.

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Wealth ?Crea*on ?From ?Technology ? ? ? Sir ?Robin ?Saxby, ?Technology ?Entrepreneur ? ? Robin.Saxby@gmail.com ? ? High ?Value ?Manufacturing/ ?Design ?-?©\ ?Cambridge ? ?November ?2012 ?
SWOT ?Analysis ?is ?a ?Very ?Useful ? Strength Tool ? Weakness Technology Team Poor Start Point Resources ?Low Power ?Flexible ?Market share ?Limited Resources ?Low Cost ?Responsive ?Market Profile ?Lack of third party ?Simple ?Dynamic ?Revenue development tool support ?Small ?Successful ?Marketing ?Characterisation/test ?Enthusiastic expertise ?Reliance on foundry ?Extensive systems expertise manufacturing Opportunities Threats Markets Places and partnerships ?Portables ?Japan/Far East ?Big Rivals ?Embedded ?Europe OMI ?Own No Patents Control ?Silicon manufacturers ?Small team relying on individuals ?Automotive ?Silicon Users ?Existing Commitments yielding low ?Radiation Hard ?Silicon Distributors revenues ?Apple ?Single customer at present ?Consultancy ?No control over income ARM ?Ltd. ?SWOT ?18 ?December ?1990 ? Source : Robin Saxby
Key ?ac:ons ?from ?SWOT ? ¡ì?? Business ?Model ?¨C ?Must ?be ?a ?global ?standard ?to ?succeed ? ¡ì?? Partnership ?¨C ?Community ?for ?support ? ¡ì?? Turn ?enemies ?into ?friends ? ¡ì?? Develop ?sales ?& ?marke*ng ?skills ?of ?some ?great ?founding ?engineers ? ¡ì?? Start ?building ?a ?patent ?porTolio ? ¡ì?? Provide ?a ?soUware ?design ?solu*on ?on ?a ?PC ? ¡ì?? Push ?bene?ts ?of ?MIPS/WaY ?and ?MIPS/$ ?as ?well ?as ?embeddable ? ? RISC ?engine ?¨C ?System ?chip ?design ? ¡ì?? Iden*fy ?key ?end ?users ?to ?drive ?semiconductor ?customers ?in ? ? right ?direc*on ?and ??nd ?bene?t ?points ?on ?ARM ?roadmap ? ¡ì?? Examples: ? ? ¡ì?? Apple ?> ?Plessey ?& ?VLSI ?¨C ?ARM610 ?for ?Newton ? ¡ì?? Nintendo ?> ?Sharp ?¨C ?Low ?power ?& ?colour ?LCD ?¨C ?Gameboy ? ¡ì?? Nokia ?> ?TI ?¨C ?Power, ?performance ?cost ?& ?code ?density ?¨C ?6310 ? ¡ì?? Samsung ?> ?Samsung ?¨C ?Integra*on ?for ?printers ? ¡ì?? LSI ?Logic ?> ?Seagate ?& ?Western ?Digital ?¨C ?Real ?*me ?de-?©\bug ?for ? ? disc ?drives ?
Community is needed to create standards ???>10 Billion Chips ???shipped ARM Partnership
Lessons ? ?? Study existing markets and understand leading teaching customer needs, competition and learning points ?? Global ?Sales ?Leaders ?(Company ?Presidents) ?in ?USA, ?Japan, ?Korea, ?Europe, ?Taiwan, ? India, ?China ?as ?important ?as ?R ?& ?D ?team ?¨C ?Customer ?pull ?and ?part ?of ?project ? ?? Technology ?only ?has ?value ?when ?you ?solve ?a ?problem ?and ?sa*sfy ?a ?customer ?need ? ?? Be ?honest ?about ?strengths ?and ?weakness. ?Hire ?best ?people ?when ?you ?can ?a?ord ? them ?¨C ?Business ?Leaders, ?Finance, ?Lawyers, ?Specialist ?Engineers ?etc. ? ? ?? Employee ?share ?op:ons ?for ?all ?help ?control ?cost ?& ?act ?as ?mo*vator ?for ?light ?at ?the ? end ?of ?the ?tunnel ? ?? The ?team ?is ?greater ?than ?the ?sum ?of ?the ?individuals ? ? ?? Di?erent ?people ?and ?skills ?needed ?as ?business ?matures ? ?? Think ?Beyond ?the ?Possible ?and ?Back ?o? ?to ?Reality ?
Some ?observa*ons ? ?? People ?oUen ?have ?greater ?considera*on ?of ?Technology ? push ?rather ?than ?customer ?pull ? ?? To ?succeed ?need ?to ?have ?¡°world ?best¡± ?solu*ons ?in ? every ?dimension ? ?? Team ?is ?as ?weak ?as ?weakest ?link, ?people ?needs ?change ? rapidly ?with ?*me ? ?? Western ?VC ?payback ?*me ?oUen ?too ?short ?to ?grow ? successful ?Global ?Business ?to ?true ?value ? ?? Well ?meaning ?governance ?type ?help ?can ?be ?a ?barrier ?¨C ? Keep ?it ?simple ?¨C ?Learn ?by ?doing ? ?? Build ?partnerships ?with ?strong ?successful ?companies ? ? ¨C? Leading ?teaching ?customers, ?their ?customers ?and ?so ?on ?
Suggested Reading ?? The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. ¨C? by Clayton M. Christensen ?? Open Innovation: The New Imperative for Creating and Profiting from Technology ¨C? by Henry William Chesbrough ?? The World Is Flat ¨C? by Thomas L. Friedman ?? Creative Destruction: From ¡®Built to Last¡¯ to ¡®Built to Perform¡¯ ¨C? R. Foster and S. Kaplan www.electronicsweekly.com/blogs/electronics-?©\weekly-?©\blog/2006/11/elektra-?©\industry-?©\awards-?©\get-?©\on-?©\you-?©\tube.html ? ?
? Examples ?of ?Current ?RS ?Companies ? ? ? Marmalade ?SDK ? Plessey ?Semiconductors ?EPIC ? ? ? Son*a ?Sound ? ? XMOS ?X ?Chip ?

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Hvm10th robin saxby

  • 1. Wealth ?Crea*on ?From ?Technology ? ? ? Sir ?Robin ?Saxby, ?Technology ?Entrepreneur ? ? Robin.Saxby@gmail.com ? ? High ?Value ?Manufacturing/ ?Design ?-?©\ ?Cambridge ? ?November ?2012 ?
  • 2. SWOT ?Analysis ?is ?a ?Very ?Useful ? Strength Tool ? Weakness Technology Team Poor Start Point Resources ?Low Power ?Flexible ?Market share ?Limited Resources ?Low Cost ?Responsive ?Market Profile ?Lack of third party ?Simple ?Dynamic ?Revenue development tool support ?Small ?Successful ?Marketing ?Characterisation/test ?Enthusiastic expertise ?Reliance on foundry ?Extensive systems expertise manufacturing Opportunities Threats Markets Places and partnerships ?Portables ?Japan/Far East ?Big Rivals ?Embedded ?Europe OMI ?Own No Patents Control ?Silicon manufacturers ?Small team relying on individuals ?Automotive ?Silicon Users ?Existing Commitments yielding low ?Radiation Hard ?Silicon Distributors revenues ?Apple ?Single customer at present ?Consultancy ?No control over income ARM ?Ltd. ?SWOT ?18 ?December ?1990 ? Source : Robin Saxby
  • 3. Key ?ac:ons ?from ?SWOT ? ¡ì?? Business ?Model ?¨C ?Must ?be ?a ?global ?standard ?to ?succeed ? ¡ì?? Partnership ?¨C ?Community ?for ?support ? ¡ì?? Turn ?enemies ?into ?friends ? ¡ì?? Develop ?sales ?& ?marke*ng ?skills ?of ?some ?great ?founding ?engineers ? ¡ì?? Start ?building ?a ?patent ?porTolio ? ¡ì?? Provide ?a ?soUware ?design ?solu*on ?on ?a ?PC ? ¡ì?? Push ?bene?ts ?of ?MIPS/WaY ?and ?MIPS/$ ?as ?well ?as ?embeddable ? ? RISC ?engine ?¨C ?System ?chip ?design ? ¡ì?? Iden*fy ?key ?end ?users ?to ?drive ?semiconductor ?customers ?in ? ? right ?direc*on ?and ??nd ?bene?t ?points ?on ?ARM ?roadmap ? ¡ì?? Examples: ? ? ¡ì?? Apple ?> ?Plessey ?& ?VLSI ?¨C ?ARM610 ?for ?Newton ? ¡ì?? Nintendo ?> ?Sharp ?¨C ?Low ?power ?& ?colour ?LCD ?¨C ?Gameboy ? ¡ì?? Nokia ?> ?TI ?¨C ?Power, ?performance ?cost ?& ?code ?density ?¨C ?6310 ? ¡ì?? Samsung ?> ?Samsung ?¨C ?Integra*on ?for ?printers ? ¡ì?? LSI ?Logic ?> ?Seagate ?& ?Western ?Digital ?¨C ?Real ?*me ?de-?©\bug ?for ? ? disc ?drives ?
  • 4. Community is needed to create standards ???>10 Billion Chips ???shipped ARM Partnership
  • 5. Lessons ? ?? Study existing markets and understand leading teaching customer needs, competition and learning points ?? Global ?Sales ?Leaders ?(Company ?Presidents) ?in ?USA, ?Japan, ?Korea, ?Europe, ?Taiwan, ? India, ?China ?as ?important ?as ?R ?& ?D ?team ?¨C ?Customer ?pull ?and ?part ?of ?project ? ?? Technology ?only ?has ?value ?when ?you ?solve ?a ?problem ?and ?sa*sfy ?a ?customer ?need ? ?? Be ?honest ?about ?strengths ?and ?weakness. ?Hire ?best ?people ?when ?you ?can ?a?ord ? them ?¨C ?Business ?Leaders, ?Finance, ?Lawyers, ?Specialist ?Engineers ?etc. ? ? ?? Employee ?share ?op:ons ?for ?all ?help ?control ?cost ?& ?act ?as ?mo*vator ?for ?light ?at ?the ? end ?of ?the ?tunnel ? ?? The ?team ?is ?greater ?than ?the ?sum ?of ?the ?individuals ? ? ?? Di?erent ?people ?and ?skills ?needed ?as ?business ?matures ? ?? Think ?Beyond ?the ?Possible ?and ?Back ?o? ?to ?Reality ?
  • 6. Some ?observa*ons ? ?? People ?oUen ?have ?greater ?considera*on ?of ?Technology ? push ?rather ?than ?customer ?pull ? ?? To ?succeed ?need ?to ?have ?¡°world ?best¡± ?solu*ons ?in ? every ?dimension ? ?? Team ?is ?as ?weak ?as ?weakest ?link, ?people ?needs ?change ? rapidly ?with ?*me ? ?? Western ?VC ?payback ?*me ?oUen ?too ?short ?to ?grow ? successful ?Global ?Business ?to ?true ?value ? ?? Well ?meaning ?governance ?type ?help ?can ?be ?a ?barrier ?¨C ? Keep ?it ?simple ?¨C ?Learn ?by ?doing ? ?? Build ?partnerships ?with ?strong ?successful ?companies ? ? ¨C? Leading ?teaching ?customers, ?their ?customers ?and ?so ?on ?
  • 7. Suggested Reading ?? The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. ¨C? by Clayton M. Christensen ?? Open Innovation: The New Imperative for Creating and Profiting from Technology ¨C? by Henry William Chesbrough ?? The World Is Flat ¨C? by Thomas L. Friedman ?? Creative Destruction: From ¡®Built to Last¡¯ to ¡®Built to Perform¡¯ ¨C? R. Foster and S. Kaplan www.electronicsweekly.com/blogs/electronics-?©\weekly-?©\blog/2006/11/elektra-?©\industry-?©\awards-?©\get-?©\on-?©\you-?©\tube.html ? ?
  • 8. ? Examples ?of ?Current ?RS ?Companies ? ? ? Marmalade ?SDK ? Plessey ?Semiconductors ?EPIC ? ? ? Son*a ?Sound ? ? XMOS ?X ?Chip ?