Hybrid care overview
- 2. KEEN HybridLife Create, Play, Care Hybrid.Care Care for the world around us by partnering with charities to help turn ideals into actions. Focus on promoting volunteerism and/or participation in the outdoors. Overview
- 3. History of Hybird.Care 1. Tsunami hit Indian Ocean in 2004 2. Pulled entire AD budget and diverted it to disaster relief 3. Shifted from small business to business with conscience This single action transformed KEEN and set groundwork for Hybrid.Care.
- 4. Milestones 2005 Entire AD budget reallocated for Tsunami Relief 2006 Matching Gift & Volunteer programs start 2007 Hybrid Pedal event; Office space for non-profits 2008 Hybrid.Care launched; China Earthquake Relief 2009 Leadership in Conservation Alliance growth 2010 HybridLife Hope with KIVA 2011 Corporate Recess Kit with Playworks 2012 Hurricane Sandy Disaster Relief
- 6. Components of Hybrid.Care 1. Cash Grants One-time, multi-year, cause-marketing 2. Product Donations Outfitting participants & volunteers Leveraging membership donations Fundraisers 3. Volunteering KEEN employees Special events with key retailers 4. Disaster Relief 5. Event Space 58%19% 14% 9% North America Global Oregon Disaster Relief Distribution as Percent
- 7. Choosing Hybrid.Care Partners 1. Non-profits that are national and/or international in scope and have regional and/or local presence 2. Fosters volunteerism and/or participation in the Outdoors 3. Addresses social or environmental causes
- 8. Cycle of Partnerships 1. Seed Investing in idea creation 2. Venture Investing in early-stage growth 3. Growth Investing in expansion Examples Sir Edmund Hillary Outdoor Pursuits Centre (Seed) Respect the Mountains EnviroTrek (Venture) The Conservation Alliance (Growth)
- 10. Highlights
- 12. Impacts $7 million in grants distributed since 2004 200+ organizations supported with product for fundraisers (annually) Introduce 35,000+ children to new outdoor experiences (annually) 1.5 million acres of land & 700 miles river miles protected for recreation in 2011.