Hyderabad blues1
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This document outlines an aggressive channel strategy to introduce a new Momo Buds brand and health food concept alongside Pepsi in order to compete against an existing dominant brand called CCX. The strategy involves opening outlets, stalls, and steamers in front of or near CCX locations for a "frontal attack". It also suggests tapping into high foot traffic areas like food streets and IT sector zones for a "flanking attack" where CCX is not looking. Specific prime locations for stalls, restaurants, and kiosks are listed throughout major areas in Hyderabad to directly challenge CCX's market share.
Hyderabad blues1
- 1. Channel Strategy through Momo buds to conquer Red
- 2. Introduce Health food Concept with Pepsi along with MOMO BUDS brand of RM Foods Frontal attack opening outlets, Steamers, stalls in front/beside of CCX Flanking/Bypass attack - Where CCX is not looking Tapping maximum footfall area Khane Ki gali
- 3. Restaurants Momos Steamers Tricycle Kiosk/ trolleys
- 4. Main road stretch restaurants IT sector areas Retails chains Petrol Pumps Clubs Tourist spots Multiplex/ theatres/ entertainment spots Eatery spots Khane Ki Galli Parking areas
- 5. CCX MONOPOLY Madhapur site Above Indian, Tibetan, Chinese restaurants Down Andhra meals
- 6. CCX MONOPOLY AREA Right side of the restaurant on Attapur main road Sitting arrangement outside bakers point with Momos stall to be open shortly
- 7. Prime Location of Big Byte at Ameerpet. Momo stall to be set near this outlet HYDERABAD BLUES Prime locations to be attacked Location at necklace road Location at Upperpally where coke is dominant
- 8. Stall point 1at Gachibowli Location where no penetration by CCX Prime IT corporate area where approximate selling of Momos is 4000 in 3 hours
- 9. Location is surrounded by top companies like Capgemini, UBS , Polaris, Microsoft, InfoTech, Wipro Petrol Pump stall 2 at Gachibowli Empty space can be used for Pepsi Hoarding and branding
- 10. Prime location at Kothaguda cross road
- 11. 200 sittings weekends rush Momo Buds counter Umbrella Branding Jubilee Club
- 12. Restaurants In shop / out shop Menu card Packing Tricycles stalls Steamers Pamphlets Combo offers Signage Visicoolers
- 13. Purchase from MT Stocks to the four areas to be supplied for all channels to MOMO buds
- 14. Sell through Break and pour in Pepsi branded glass and Can and Pet sale Home delivery Stalls/ Tricycle Steamers Restaurants
- 15. More to come THANK YOU SUMAN SINGH