Hyderabad blues1

Jul 8, 20130 likes333 views

This document outlines an aggressive channel strategy to introduce a new Momo Buds brand and health food concept alongside Pepsi in order to compete against an existing dominant brand called CCX. The strategy involves opening outlets, stalls, and steamers in front of or near CCX locations for a "frontal attack". It also suggests tapping into high foot traffic areas like food streets and IT sector zones for a "flanking attack" where CCX is not looking. Specific prime locations for stalls, restaurants, and kiosks are listed throughout major areas in Hyderabad to directly challenge CCX's market share.

Channel Strategy through
Momo buds to conquer
Red

•Restaurants
•Momos Steamers
•Tricycle Kiosk/ trolleys

•Main road stretch restaurants
•IT sector areas
• Retails chains
•Petrol Pumps
•Clubs
•Tourist spots
•Multiplex/ theatres/ entertainment spots
•Eatery spots “ Khane Ki Galli”
•Parking areas

CCX MONOPOLY Madhapur site
Above Indian, Tibetan,
Chinese restaurants
Down Andhra meals

CCX MONOPOLY AREA
Right side of the
restaurant on Attapur
main road
Sitting arrangement outside
baker’s point with Momos
stall to be open shortly

Prime Location of Big Byte
at Ameerpet. Momo stall to
be set near this outlet
HYDERABAD BLUES
Prime locations to be attacked
Location at necklace
road
Location at Upperpally where
coke is dominant

Stall point 1at
Gachibowli
Location where no penetration by CCX
Prime IT corporate area where
approximate selling of Momos
is 4000 in 3 hours

Location is surrounded by top
companies like Capgemini, UBS ,
Polaris, Microsoft, InfoTech, Wipro
Petrol Pump stall 2 at Gachibowli
Empty space can be used
for Pepsi Hoarding and
branding

200 sittings weekends rush
Momo Buds counter
Umbrella
Branding
Jubilee Club

•Restaurants In shop / out shop
•Menu card
•Packing
•Tricycles stalls
•Steamers
•Pamphlets
•Combo offers
•Signage
•Visicoolers

•Purchase from MT
•Stocks to the four areas to be supplied for
all channels to MOMO buds

•Sell through Break and pour in Pepsi branded
glass and Can and Pet sale
•Home delivery
•Stalls/ Tricycle
•Steamers
•Restaurants

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Hyderabad blues1

1. Channel Strategy through Momo buds to conquer Red

2. Introduce Health food Concept with Pepsi along with MOMO BUDS brand of RM Foods Frontal attack – opening outlets, Steamers, stalls in front/beside of CCX Flanking/Bypass attack - Where CCX is not looking Tapping maximum footfall area “ Khane Ki gali

3. •Restaurants •Momos Steamers •Tricycle Kiosk/ trolleys

4. •Main road stretch restaurants •IT sector areas • Retails chains •Petrol Pumps •Clubs •Tourist spots •Multiplex/ theatres/ entertainment spots •Eatery spots “ Khane Ki Galli” •Parking areas

5. CCX MONOPOLY Madhapur site Above Indian, Tibetan, Chinese restaurants Down Andhra meals

6. CCX MONOPOLY AREA Right side of the restaurant on Attapur main road Sitting arrangement outside baker’s point with Momos stall to be open shortly

7. Prime Location of Big Byte at Ameerpet. Momo stall to be set near this outlet HYDERABAD BLUES Prime locations to be attacked Location at necklace road Location at Upperpally where coke is dominant

8. Stall point 1at Gachibowli Location where no penetration by CCX Prime IT corporate area where approximate selling of Momos is 4000 in 3 hours

9. Location is surrounded by top companies like Capgemini, UBS , Polaris, Microsoft, InfoTech, Wipro Petrol Pump stall 2 at Gachibowli Empty space can be used for Pepsi Hoarding and branding

10. Prime location at Kothaguda cross road

11. 200 sittings weekends rush Momo Buds counter Umbrella Branding Jubilee Club

12. •Restaurants In shop / out shop •Menu card •Packing •Tricycles stalls •Steamers •Pamphlets •Combo offers •Signage •Visicoolers

13. •Purchase from MT •Stocks to the four areas to be supplied for all channels to MOMO buds

14. •Sell through Break and pour in Pepsi branded glass and Can and Pet sale •Home delivery •Stalls/ Tricycle •Steamers •Restaurants

15. More… to come THANK YOU SUMAN SINGH

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