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Hyperlocal Media Plan for Exhibition in South Mumbai

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The document provides a media plan for promoting an art exhibition happening in Mumbai from October 10-13, 2019. It recommends a budget of Rs. 2.65 lakhs to be allocated across digital (Hotstar, YouTube), cinema (slide ads), and print (Bombay Times newspaper) platforms over 2 weeks. The target audience is HNIs from South Mumbai between ages 20-50 years. The objective is to drive footfall to the exhibition. Next steps outlined are to get feedback on the plan from the brand, finalize the budget, and have Media Ant share a detailed marketing calendar.

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The Media Ant Media Buying Made Easy KARA Exhibition
Client Brief 皰Product: An exhibition is been organised at Mumbai, TAJ Mahal on from 10th to 13th Oct 2019. The exhibition would be related to the Art and Artist. Interiors as well as Decors. 皰Objective: Footfall to the event 皰Budget : Rs 2 - 3 lakhs 皰Campaign Duration: 2 Weeks 皰Geography: South Mumbai, Dadar to Churchgate & Dadar to CST
Customer Profile 皰 HNIs Audience & HNI Areas 皰 South Bombay Only from Dadar to Churchgate & Dadar to CST 皰 TAJ Hotel & Near by Localities. 皰 Age Group: 20yrs to 50 yrs
Media Selection Criteria Has high index with HNI audience Hyperlocal targeting possible Can be run for 2 weeks
Recommended Media and Budget Platform Hyperlocal Can be run for 2 weeks Media Details Recommended Budget in INR Hotstar Video Ad with HNI and Geo targeting 50,000 You Tube Video Ad with Interest and Geo targeting 50,000 Cinema 際際滷 ads with audio for 2 weeks in Regal, Eros, Liberty, Metro Inox 50,000 Newspaper Bombay Times Cuff Parade edition. Full Jacket 1,15,000 Rs 2,65,000
Next Steps 1. Share plan feedback - Brand 2. Finalize budget - Brand 3. Media Ant to share detailed marketing calendar - Media Ant
Annexure Media Details
Newspaper Jacket Advertisements Jacket ads are full page advertisements in the front page of the newspaper It can be Jacket Page 1 and Jacket Page 1&2 When and how to use it? Used to maximize reach as well as impact
Cinema 際際滷 Ads Click to play-> In 際際滷 ads one can advertise via an image creative with or without audio. 際際滷 ads can be played either before the movie begins, during the movie interval or both. Minimum duration is 10 seconds and max is 90 seconds When and how to use it? Cost of slide ads is the same as video. Only reason brands would use slide ads is because making a video is expensive and time taking Optimal ad length for slide ads is 10 sec - cost effective yet long enough to communicate Click to Play->
Hotstar and You Tube Video Ads Video Ads are 5-60 second videos that may be played before, during or after video content When and how to use it? Video ads are a good tool for both Branding as well as for performance By using a combination of the right platforms and targeting options, video ads can deliver high ROI
Contact Us Help@TheMediaAnt.com +91 80674 15510 www.themediaant.com

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Hyperlocal Media Plan for Exhibition in South Mumbai

  • 1. The Media Ant Media Buying Made Easy KARA Exhibition
  • 2. Client Brief 皰Product: An exhibition is been organised at Mumbai, TAJ Mahal on from 10th to 13th Oct 2019. The exhibition would be related to the Art and Artist. Interiors as well as Decors. 皰Objective: Footfall to the event 皰Budget : Rs 2 - 3 lakhs 皰Campaign Duration: 2 Weeks 皰Geography: South Mumbai, Dadar to Churchgate & Dadar to CST
  • 3. Customer Profile 皰 HNIs Audience & HNI Areas 皰 South Bombay Only from Dadar to Churchgate & Dadar to CST 皰 TAJ Hotel & Near by Localities. 皰 Age Group: 20yrs to 50 yrs
  • 4. Media Selection Criteria Has high index with HNI audience Hyperlocal targeting possible Can be run for 2 weeks
  • 5. Recommended Media and Budget Platform Hyperlocal Can be run for 2 weeks Media Details Recommended Budget in INR Hotstar Video Ad with HNI and Geo targeting 50,000 You Tube Video Ad with Interest and Geo targeting 50,000 Cinema 際際滷 ads with audio for 2 weeks in Regal, Eros, Liberty, Metro Inox 50,000 Newspaper Bombay Times Cuff Parade edition. Full Jacket 1,15,000 Rs 2,65,000
  • 6. Next Steps 1. Share plan feedback - Brand 2. Finalize budget - Brand 3. Media Ant to share detailed marketing calendar - Media Ant
  • 8. Newspaper Jacket Advertisements Jacket ads are full page advertisements in the front page of the newspaper It can be Jacket Page 1 and Jacket Page 1&2 When and how to use it? Used to maximize reach as well as impact
  • 9. Cinema 際際滷 Ads Click to play-> In 際際滷 ads one can advertise via an image creative with or without audio. 際際滷 ads can be played either before the movie begins, during the movie interval or both. Minimum duration is 10 seconds and max is 90 seconds When and how to use it? Cost of slide ads is the same as video. Only reason brands would use slide ads is because making a video is expensive and time taking Optimal ad length for slide ads is 10 sec - cost effective yet long enough to communicate Click to Play->
  • 10. Hotstar and You Tube Video Ads Video Ads are 5-60 second videos that may be played before, during or after video content When and how to use it? Video ads are a good tool for both Branding as well as for performance By using a combination of the right platforms and targeting options, video ads can deliver high ROI
  • 11. Contact Us Help@TheMediaAnt.com +91 80674 15510 www.themediaant.com