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Hypodermic needle theory

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Jak Tilley

The Hypodermic Needle Theory suggests that media messages directly enter a passive audience's brain, influencing them in the same way. A passive audience uncritically accepts and consumes all media. The theory links to music and magazines - catchy songs and celebrity images on magazine covers influence audience behavior and decision-making by getting stuck in their heads.

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HYPODERMIC NEEDLE THEORY The Hypodermic Needle Theory is a communication theory which suggests that media messages are put directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way.
WHAT IS A PASSIVE AUDIENCE? A passive audience is a theory that suggests that some people just accept media when the see it and automatically consume it. This could anything from an from buying something when see on a advert to voting for your favourite singing on Xfactor.
HOW MUSIC LINKS TO THE HYPODERMIC NEEDLE ? Music can effect the way we see, hear and remember things, for example when watching an Advert for Trent Valley Windows there is a catchy tune on it and people usually remember that advert because of that theme tune as they cant get it out of there head, This would therefore cause people to buy Windows from this company as the tune is stuck in their head. Songs in general can also be used to sell products for example in a lot of current songs there is product placement selling that companies product through the music and music video, so whenever you hear that song you will think of that product.
HOW MAGAZINES LINK TO THE HYPODERMIC NEEDLE ? The theory can also link to magazines and this is because you might see people such as one direction on the front of the magazine and this would attract people who like one direction and whenever they see this magazine again they will want it because of one direction being on it before.

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Hypodermic needle theory

  • 1. HYPODERMIC NEEDLE THEORY The Hypodermic Needle Theory is a communication theory which suggests that media messages are put directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way.
  • 2. WHAT IS A PASSIVE AUDIENCE? A passive audience is a theory that suggests that some people just accept media when the see it and automatically consume it. This could anything from an from buying something when see on a advert to voting for your favourite singing on Xfactor.
  • 3. HOW MUSIC LINKS TO THE HYPODERMIC NEEDLE ? Music can effect the way we see, hear and remember things, for example when watching an Advert for Trent Valley Windows there is a catchy tune on it and people usually remember that advert because of that theme tune as they cant get it out of there head, This would therefore cause people to buy Windows from this company as the tune is stuck in their head. Songs in general can also be used to sell products for example in a lot of current songs there is product placement selling that companies product through the music and music video, so whenever you hear that song you will think of that product.
  • 4. HOW MAGAZINES LINK TO THE HYPODERMIC NEEDLE ? The theory can also link to magazines and this is because you might see people such as one direction on the front of the magazine and this would attract people who like one direction and whenever they see this magazine again they will want it because of one direction being on it before.