The document summarizes an analysis of average daily viewing time spent on Facebook using an upper tail test. The analysis found the mean viewing time of 16 minutes per day exceeded the null hypothesis of 13.33 minutes. With a p-value of 0.0113 which is less than the significance level of 0.05, the null hypothesis that the mean is less than or equal to 13.33 minutes per day is rejected. Recommendations note time spent on Facebook is increasing and averages about 8 hours per month or 16 minutes per day.
7. Interpolations/Recommendation
The number of the time that people
spend on FB is still increasing.(60% of
the time spent on Facebook is from
mobile devices.)
Nielsen might not add the data.
We are wasting time on Facebook
for 8h/month.
(=16minutes/day or =96h/year)
8. References
(2012). top 10 web brands for march 2012 (u.s., total).
Nielsen. Retrieved from
http://blog.nielsen.com/nielsenwire/online_mobile/march-
2012-top-us-online-brands/
(2012). Top 10 web brands for september 2012(u.s., total).
Nielsen. Retrieved from
http://blog.nielsen.com/nielsenwire/online_mobile/septem
ber-2012-top-us-web-brands/
