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@somnoxtherobot | info@somnox.nl | getsomnox.com
Why you will be sleeping with a robot
Hyteairo kickoff 20.1118 Julian jagtenberg Somnox
@somnoxtherobot | info@somnox.nl | getsomnox.com
Julian Jagtenberg
 Founder Somnox
 CMO / Head of Growth
 (Honours) Industrial Design Engineer
 Robotics Engineer
 Sleep Enthusiast
 Personally exposed to the effects of sleep deprivation
 Public Speaker
Track record:
1. Raised 200% with Kickstarter campaign in 30 days
2. Major global buzz (197 articles in 1 week; WSJ / Huffington
Post / Forbes / WIRED many more).
3. Growth Hacking - secret sauce
Connect with me on LinkedIn!
@somnoxtherobot | info@somnox.nl | getsomnox.com
A shift is happening
Global Sleep Crisis
We are in a global sleep crisis
the Global Market for Sleep Aids to Reach $76.7 Billion in 2019*.
*BCC Research, 2016
EIT Health is supported by the EIT,
a body of the European Union
Global Sleep Crisis
De gevolgen van slaap tekort
Importance of sleep
 Primary need
 Mystery
 Recovery of body and soul
 Energy
 Recovery
 Process events and emotions
 Sleep deprivation
 Health issues
 Energy levels
The world needs relaxation more than ever.
Customers expect natural solutions.
Lets stop insomnia together.
Helping millions of people sleep naturally.
Non
medicinal
Good nights
sleep
At
Home
Personalized
Value
@somnoxtherobot | info@somnox.nl | getsomnox.com
Vision
We believe that we can make major
impact on millions of people's wellbeing
through soft robotic companions
@somnoxtherobot | info@somnox.nl | getsomnox.com
Mission
Solve the global sleep crisis:
Kill insomnia by 2030: help 100.000.000 people sleep naturally
Hyteairo kickoff 20.1118 Julian jagtenberg Somnox
Hyteairo kickoff 20.1118 Julian jagtenberg Somnox
*Proven breathing exercises to naturally wind down and
accelerate the process of falling asleep by 33%
*Proven cognitive / guided meditation / white noise can help you
distract the busy mind in order to deepen your sleep.
Towards an interactive lifelike experience
1. Sleep Stage Tracking
a. Big data about sleep
b. Tailored/personalized sleep programs
2. Feedback loop
a. Predictive modelling
3. Self-learning
a. AI - generated music (sleep inducing
sounds)
*sensors that are included are: CO2 sensor, motion sensor
(accelerometer) and microphone.
App Companion (iOS // Android)
1. Set personal preferences (breathing / audio)
2. Tailored approach on solving sleep at night
3. CBTi (cognitive behavioral therapy)
4. Content integration (headspace e.g.)
5. Over-the-air updates
a. Robot is hardware hub
b. Smarter over time
Effectiveness
Hyteairo kickoff 20.1118 Julian jagtenberg Somnox
Traction
1. Raised 500k through pre-orders (kickstarter & indiegogo)
2. World-wide media coverage (Forbes / Wall Street Journal / Huffington Post)
a. Best of CES (USA) and IFA (Germany)
3. Partnerships with Royal Auping
a. #1 Circular mattress manufacturer in Europe
4. Signed deals with leading companies in the industry
a. Distribution partners in Germany, Switzerland and USA (key retailers)
b. Care institutions (RSZK / Philadelphia)
Applications // Markets
Retail Healthcare B2B
*Trending market
The Somnox Founders
What happens when 4 robotics engineers go to
bed...
ONE DREAM TEAM. ONE MISSION.
STOP INSOMNIA TOGETHER.
The Somnox Family
Robotics
Expertise
(TU Delft)
Sleep Science
Expertise
Entrepreneurial
Experience
Cutting edge
Marketing / Sales
Company Overview
Key facts
 Somnox is a Delft based startup that develops soft robotic
companions for personal wellbeing with the same emotional
status as a pet. With her first product a sleeprobot to help you
sleep naturally.
 The company addresses addresses the Global Market for Sleep
Aids to Reach $76.7 Billion in 2019*.
 Global media coverage (featured in: WSJ, Forbes, Huffington
Post, The Verge and many more)
 The team includes robotics engineers from the university of
technology Delft, former CEO and founder of senz storm
umbrellas and talented A-players in the field of sleep and
marketing.
 Somnox raised 200% on Kickstarter in 30 days, selling 500 in
pre-orders
 Somnox has a signed partnership with Royal Auping, Europes #1
sustainable mattress manufacturer.
 Signed contracts with care institutions (RSZK, Pluryn) and the
biggest hotel chain Marriott International
Ad

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Hyteairo kickoff 20.1118 Julian jagtenberg Somnox

  • 1. @somnoxtherobot | info@somnox.nl | getsomnox.com Why you will be sleeping with a robot
  • 3. @somnoxtherobot | info@somnox.nl | getsomnox.com Julian Jagtenberg Founder Somnox CMO / Head of Growth (Honours) Industrial Design Engineer Robotics Engineer Sleep Enthusiast Personally exposed to the effects of sleep deprivation Public Speaker Track record: 1. Raised 200% with Kickstarter campaign in 30 days 2. Major global buzz (197 articles in 1 week; WSJ / Huffington Post / Forbes / WIRED many more). 3. Growth Hacking - secret sauce Connect with me on LinkedIn!
  • 5. A shift is happening Global Sleep Crisis We are in a global sleep crisis the Global Market for Sleep Aids to Reach $76.7 Billion in 2019*. *BCC Research, 2016
  • 6. EIT Health is supported by the EIT, a body of the European Union Global Sleep Crisis
  • 7. De gevolgen van slaap tekort Importance of sleep Primary need Mystery Recovery of body and soul Energy Recovery Process events and emotions Sleep deprivation Health issues Energy levels
  • 8. The world needs relaxation more than ever. Customers expect natural solutions. Lets stop insomnia together. Helping millions of people sleep naturally. Non medicinal Good nights sleep At Home Personalized Value
  • 9. @somnoxtherobot | info@somnox.nl | getsomnox.com Vision We believe that we can make major impact on millions of people's wellbeing through soft robotic companions
  • 10. @somnoxtherobot | info@somnox.nl | getsomnox.com Mission Solve the global sleep crisis: Kill insomnia by 2030: help 100.000.000 people sleep naturally
  • 13. *Proven breathing exercises to naturally wind down and accelerate the process of falling asleep by 33%
  • 14. *Proven cognitive / guided meditation / white noise can help you distract the busy mind in order to deepen your sleep.
  • 15. Towards an interactive lifelike experience 1. Sleep Stage Tracking a. Big data about sleep b. Tailored/personalized sleep programs 2. Feedback loop a. Predictive modelling 3. Self-learning a. AI - generated music (sleep inducing sounds) *sensors that are included are: CO2 sensor, motion sensor (accelerometer) and microphone.
  • 16. App Companion (iOS // Android) 1. Set personal preferences (breathing / audio) 2. Tailored approach on solving sleep at night 3. CBTi (cognitive behavioral therapy) 4. Content integration (headspace e.g.) 5. Over-the-air updates a. Robot is hardware hub b. Smarter over time
  • 19. Traction 1. Raised 500k through pre-orders (kickstarter & indiegogo) 2. World-wide media coverage (Forbes / Wall Street Journal / Huffington Post) a. Best of CES (USA) and IFA (Germany) 3. Partnerships with Royal Auping a. #1 Circular mattress manufacturer in Europe 4. Signed deals with leading companies in the industry a. Distribution partners in Germany, Switzerland and USA (key retailers) b. Care institutions (RSZK / Philadelphia)
  • 20. Applications // Markets Retail Healthcare B2B *Trending market
  • 21. The Somnox Founders What happens when 4 robotics engineers go to bed...
  • 22. ONE DREAM TEAM. ONE MISSION. STOP INSOMNIA TOGETHER.
  • 23. The Somnox Family Robotics Expertise (TU Delft) Sleep Science Expertise Entrepreneurial Experience Cutting edge Marketing / Sales
  • 24. Company Overview Key facts Somnox is a Delft based startup that develops soft robotic companions for personal wellbeing with the same emotional status as a pet. With her first product a sleeprobot to help you sleep naturally. The company addresses addresses the Global Market for Sleep Aids to Reach $76.7 Billion in 2019*. Global media coverage (featured in: WSJ, Forbes, Huffington Post, The Verge and many more) The team includes robotics engineers from the university of technology Delft, former CEO and founder of senz storm umbrellas and talented A-players in the field of sleep and marketing. Somnox raised 200% on Kickstarter in 30 days, selling 500 in pre-orders Somnox has a signed partnership with Royal Auping, Europes #1 sustainable mattress manufacturer. Signed contracts with care institutions (RSZK, Pluryn) and the biggest hotel chain Marriott International