FDA's proposed label changes include making labels reflect the serving sizes people actually eat. Using that goal, here's a look at what the labels of popular products would like if the label reflected actual consumption habits.
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I Ate the Whole Thing - Food Label Hypothetical
1. I Ate the Whole
Thing
What If Food Labels Matched
Actual Consumption Habits?
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Insight
2. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
GreenEyedGuide.com
FDA proposes new food label formats
3. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
Each alternative label has its pros and
cons
but will any of these proposals
actually change eating habits?
GreenEyedGuide.com
FDA proposes new food label formats
4. I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
New Food Labels
Same Eating Habits?
Lets look at 7 beloved products and
hypothetical revised food labels*
*based on actual nutritional data per serving and multiplication
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GreenEyed
Insight
5. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
Who doesnt eat the whole thing?
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Example canned soup
Servings Per Container = 2.5 ?
6. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
Serving Size = 2tbsp unpopped?
Does anyone measure the kernels ?
They even list nutrition per cup
but 1 serving is 4 cups popped
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Example microwave popcorn
7. I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
1 serving = 4 cups popped;
Servings per bag = 3
1 cup Popped Nutrition x 12
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8. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
But its my favorite
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Example Naked Juice
Servings Per Container = 2
9. I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
Example Thin Mints
Lets pretend a serving is a whole roll,
not 4 cookies
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10. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
but its my version of a TV Dinner
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Example steam-in-bag veggies
Servings per Container = 2
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Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
My guilty pleasure for all nighters
and major heart breaks
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Example frozen yogurt
12. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
The best of both worlds
per serving and per container
Is this the way to go?
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Example sports beverage
13. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
Feedback Welcome
What other foods do you eat per container ignoring the per
serving suggestion?
Join the conversation:
http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/
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Would any of the Per Container nutrition facts change your
likelihood of eating the whole container?
14. GreenEyed
Insight
I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits?
Feedback Welcome
GreenEyedGuide.com
Which food label would you prefer (if you only had these three to
choose from)?
Join the conversation at
http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/