Sydney Airport has over 41 million visitors annually, with approximately 28% of international visitors and 20% of domestic visitors accessing the airport's Wi-Fi. This document proposes a Wi-Fi sponsorship that would allow targeting of Australian residents traveling for leisure or business out of Sydney. Visitors who access the sponsored Wi-Fi would be presented with a question and have the option to provide their contact details in exchange for Wi-Fi access. This would generate premium leads for the sponsor by collecting details from influential online users and travelers.
1 of 10
Download to read offline
More Related Content
iCumulus _ Sydney Airport [SYD] Wifi Sponsorship 2019
4. Wi-Fi Sponsorships SYD Airport
Sydney Airport Audience Statistic
Total Visitors T1 2016 (International) 14.9 million visitors
Total Visitors T2/T3 (Domestic) 26.7 million visitors
Approximately 28% access Wi-Fi in T1 (International)
Approximately 20% access Wi-Fi in T2/T3 (Domestic)
Who are you targeting?
AU residents only
Travelling for leisure or business out of Sydney
Survey participants can be seen as: Online
influencers that use social media to communicate,
share, and influence their peers
5. Wi-Fi Sponsorships SYD Airport
*Organisation for Economic Co-operation and Development
*
7. Wi-Fi Sponsorships - Premium Lead Generation
Lead capture Question
of choice placed here
Johnathan
Smith
Johnathan.Smith@email.com
Male
35-65
2000
When the user tick yes to their chosen question, they
will be asked to complete the question fields with their
personal details to continue