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iChild.co.uk Media Pack 2013

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iChild is a leading UK website for parents, teachers, and childcare professionals. It receives over 1 million page impressions and 160,000 unique visitors per month. The document outlines various advertising and partnership opportunities on iChild's website and weekly newsletter, including banner ads, sponsored content, surveys, competitions, product sampling, and exclusive category partnerships. Contact Sara Maslin for more information.

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OPPORTUNITIES TO PROMOTE YOUR BRAND WITH 1 million 160,000 page unique impressions visitors per month 230,000 per month registered members iChild is a leading child development, 125,000 childcare and education website. subscribers It offers a wide variety of advertising opportunities to weekly for brands wishing to engage with parents, newsletter teachers and childcare practitioners. We offer partnership and sponsorship packages, email marketing, a wide range of advertising formats, insight surveys and market research, Average plus competitions and much more. user session 6 minutes Our audience is highly responsive with recent brand advertising seeing click through rates ranging from 0.18% - 0.45%. 7 pages per For more information regarding all visit on opportunities available please speak average to Sara Maslin Email sara@ichild.co.uk, Telephone 020 7267 7235.
ADVERTISING SOLUTIONS iChild.co.uk receives on average 1 million page impressions each month from 160,000 unique visitors. Recent ads have seen CTR rates of between 0.18% - 0.45%. WE ARE ABLE TO OFFER THE FOLLOWING ADVERTISING OPPORTUNITIES: MPU (300 x 250) 贈19 CPM Leaderboard (728 x 90) 贈16 CPM Skyscraper (120 x 600) 贈18 CPM Large Button (120 x 240) 贈8 CPM Small Button (120 x 120) 贈5 CPM Roadblock (Leaderboard & MPU) 贈32 CPM Home Page Takeover 贈6,000 per week Advertorial 贈8 CPM (50 words max for home page advertorial, supported by 150 x 150 button on home page and run of site)
E-NEWSLETTERS iChild e-newsletters are sent weekly to 125,000 members who have subscribed to receive regular updates. The newsletters are very popular and have unsubscribe rates below 0.25%. Solus email opportunities are available to parents, teachers, nursery carers and childminders. WE OFFER THE FOLLOWING E-NEWSLETTER OPPORTUNITIES: Advertorial feature 贈750 (ex vat) Up to 150 words of copy plus image Banner advertising 贈750 (ex vat) Leaderboard (728 x 90) Or MPU (300 x 250) Sponsorship 贈1,150 (ex vat) Advertorial plus leaderboard/MPU ad Solus Email from 贈3,000 (ex vat) (subject to editorial approval)
ACTIVITY SECTION SPONSORSHIP, EDUCATION RESOURCES AND THEMED WEEKS We offer brands the opportunity to sponsor Activity Sections on iChild.co.uk. There are a variety of pricing options available. If the activity section already exists, costs are dependent on the popularity of the section and the level of traffic it receives. iChild also offers brands the opportunity to develop branded education resources, which will be used by parents, teachers and childcare professionals in homes, nurseries, childminding settings and schools across the UK. Prices range from 贈500 - 贈5,000 per month. These activity sections can then be supported by themed weeks or months that are promoted to all our users. An example was the popular Peppa Pig Month which ran through homes, nurseries and pre-schools across the UK. We supported online resources with printed education resource packs and activity books that were sent to 2,500 participating nurseries. In total over 200,000 pre-school families took part in the fun activity.
ONLINE SURVEYS Surveys can be conducted on iChild with a guaranteed response of 1,000 iChild members in just a few days. Surveys can be aimed precisely at parents, teachers, childminders, nursery carers or childcare practitioners to gain valuable and highly targeted insights. Data and a written summary report will be provided. From 贈6,000 (ex vat) plus incentive
COMPETITIONS Competitions will be promoted on the iChild homepage, the iChild Offers and Competition page and in one weekly iChild e-newsletter to 125,000 subscribers. We can guarantee between 800 and 1,000 entries. 贈1,995 + prize(s)
iChild BLOGGER NETWORK iChild is able to provide brands with access to their network of Parent Bloggers to promote products or services. Bloggers will increase a brands reach to parents through various social media channels. Prices start at 贈3,000 plus incentives
MICROSITES iChild is able to build a microsite for brands. Elements for the microsite are to be provided by the client, which may include, copy, images, videos, downloadable resources etc. Microsites will be promoted on the iChild Homepage and in one weekly iChild e-newsletter to 125,000 subscribers per month of activity. Prices begin at 贈2,000 per month.
PRODUCT SAMPLING/TESTING AND iChild RECOMMENDS iChild can offer bespoke product sampling opportunities for brands to reach up to 400,000 families in the UK. Small scale sampling and testing (250 500 families): Members will be recruited and samples posted to homes. Follow-up online research will take place to gauge the views of parents. They will be asked whether they intend to buy the product, and if they would recommend it to friends and family. Based on positive feedback of 70% or more, iChild will provide brands with an iChild Recommends symbol for use with the product over the next 12 months. Large scale sampling (up to 400,000 families): We will use our network of participating nurseries, and samples will be handed to parents by nursery carers. Prices on request.
CATEGORY EXCLUSIVE PARTNERSHIP AND SPONSORSHIP iChild offers partnership and sponsorship packages for brands, allowing long-term engagement with our members, and exclusivity within a commercial sector. Sponsorship opportunities include overall website sponsorship, individual age sections (0-12 months, 1-3 years, 3-5 years, 5-7 years, and 7-11 years), iChild Directory, Activity Sections (see earlier) and other sections on request. Category Exclusive Partnership allows brands exclusivity within their commercial sector, subject to editorial approval. Prices on request.
CASE STUDIES e most was one of th iChild we g partnersh ip with iChild gh ucted. Throu n of highly Our marketin nerships we have cond tio art large popula t successful p rget and engage with a s done in a very relevan "By strate able to ta wners . This wa ity kits g were kjet printer o rintable activ re Family & ically partnering print-active in evelopment of themed p RM. These elements we Kandoo Educatio with way, with th ed rtising and C valuable a nd sampling n and iChild, the ditorial, adve to provide a ch we were program and educ pported by e rated into the iChild site roa m a su teg ugh this app nd against it e delivered brillia tion seamlessly in nsumer experience. Thro a key target audience, a s two fold ntly ral co s with arm building objective very natu lationship s in a w str long-term re les message nursery s ong relationship s - able to build mmunicate important sa c s the ability to co t. while deli hool managers a with t environmen vering hig nd carers and very relevan and a high products for paren h quality Kandoo , ort, creativity d de xcellent supp nd build the content an children ts to emp The iChild team provide bled us to grow a nership w as an to tasks. Th master persona wer their o ility that ena he iChild part ase e strong l hygiene level of flexib vestment and return. T e combine attention r in nificantly incr d the progra with flawless exe detail to maximise ou ponent in our drive to sig e printers. Sadly, the m from s cution of important co m k All-in-On decision reinforce tart to fin les for Koda Worldwides ly d awa reness and sa an end due to Kodak as certain of extern the Kandoo bran ish relationship came to gory, but it w a d sampling l partners to roll o 's choice busine ss in this cate ership. and educ ut its to wind down ry successful partn ation pro d a ve gramme" considere George E ape . Brand Ma n. Lucy Parsons, nager Pam er, Kodak. pers UK. keting Manag P&G European Mar
CASE STUDIES Eurocam with iCh p has been wo prime obild since 2008. Trking has bee jective each ye heir packagen to sell holiday ar s. ents in Entertainm They hav hip with Merl . Since then over yearly ta e hit The partners in April 2011 d e was launche have been sold from th have ren rgets and 30,000 tickets nd sch ools. to families a hild website iChild ea ewed with iC nager Account Ma ribed Their Trade tokes) desc (M arie-Claire S ch year. it as the... from b est start ever any partner. For information regarding all opportunities available please speak to Sara Maslin Email sara@ichild.co.uk, Telephone 020 7267 7235.

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iChild.co.uk Media Pack 2013

  • 1. OPPORTUNITIES TO PROMOTE YOUR BRAND WITH 1 million 160,000 page unique impressions visitors per month 230,000 per month registered members iChild is a leading child development, 125,000 childcare and education website. subscribers It offers a wide variety of advertising opportunities to weekly for brands wishing to engage with parents, newsletter teachers and childcare practitioners. We offer partnership and sponsorship packages, email marketing, a wide range of advertising formats, insight surveys and market research, Average plus competitions and much more. user session 6 minutes Our audience is highly responsive with recent brand advertising seeing click through rates ranging from 0.18% - 0.45%. 7 pages per For more information regarding all visit on opportunities available please speak average to Sara Maslin Email sara@ichild.co.uk, Telephone 020 7267 7235.
  • 2. ADVERTISING SOLUTIONS iChild.co.uk receives on average 1 million page impressions each month from 160,000 unique visitors. Recent ads have seen CTR rates of between 0.18% - 0.45%. WE ARE ABLE TO OFFER THE FOLLOWING ADVERTISING OPPORTUNITIES: MPU (300 x 250) 贈19 CPM Leaderboard (728 x 90) 贈16 CPM Skyscraper (120 x 600) 贈18 CPM Large Button (120 x 240) 贈8 CPM Small Button (120 x 120) 贈5 CPM Roadblock (Leaderboard & MPU) 贈32 CPM Home Page Takeover 贈6,000 per week Advertorial 贈8 CPM (50 words max for home page advertorial, supported by 150 x 150 button on home page and run of site)
  • 3. E-NEWSLETTERS iChild e-newsletters are sent weekly to 125,000 members who have subscribed to receive regular updates. The newsletters are very popular and have unsubscribe rates below 0.25%. Solus email opportunities are available to parents, teachers, nursery carers and childminders. WE OFFER THE FOLLOWING E-NEWSLETTER OPPORTUNITIES: Advertorial feature 贈750 (ex vat) Up to 150 words of copy plus image Banner advertising 贈750 (ex vat) Leaderboard (728 x 90) Or MPU (300 x 250) Sponsorship 贈1,150 (ex vat) Advertorial plus leaderboard/MPU ad Solus Email from 贈3,000 (ex vat) (subject to editorial approval)
  • 4. ACTIVITY SECTION SPONSORSHIP, EDUCATION RESOURCES AND THEMED WEEKS We offer brands the opportunity to sponsor Activity Sections on iChild.co.uk. There are a variety of pricing options available. If the activity section already exists, costs are dependent on the popularity of the section and the level of traffic it receives. iChild also offers brands the opportunity to develop branded education resources, which will be used by parents, teachers and childcare professionals in homes, nurseries, childminding settings and schools across the UK. Prices range from 贈500 - 贈5,000 per month. These activity sections can then be supported by themed weeks or months that are promoted to all our users. An example was the popular Peppa Pig Month which ran through homes, nurseries and pre-schools across the UK. We supported online resources with printed education resource packs and activity books that were sent to 2,500 participating nurseries. In total over 200,000 pre-school families took part in the fun activity.
  • 5. ONLINE SURVEYS Surveys can be conducted on iChild with a guaranteed response of 1,000 iChild members in just a few days. Surveys can be aimed precisely at parents, teachers, childminders, nursery carers or childcare practitioners to gain valuable and highly targeted insights. Data and a written summary report will be provided. From 贈6,000 (ex vat) plus incentive
  • 6. COMPETITIONS Competitions will be promoted on the iChild homepage, the iChild Offers and Competition page and in one weekly iChild e-newsletter to 125,000 subscribers. We can guarantee between 800 and 1,000 entries. 贈1,995 + prize(s)
  • 7. iChild BLOGGER NETWORK iChild is able to provide brands with access to their network of Parent Bloggers to promote products or services. Bloggers will increase a brands reach to parents through various social media channels. Prices start at 贈3,000 plus incentives
  • 8. MICROSITES iChild is able to build a microsite for brands. Elements for the microsite are to be provided by the client, which may include, copy, images, videos, downloadable resources etc. Microsites will be promoted on the iChild Homepage and in one weekly iChild e-newsletter to 125,000 subscribers per month of activity. Prices begin at 贈2,000 per month.
  • 9. PRODUCT SAMPLING/TESTING AND iChild RECOMMENDS iChild can offer bespoke product sampling opportunities for brands to reach up to 400,000 families in the UK. Small scale sampling and testing (250 500 families): Members will be recruited and samples posted to homes. Follow-up online research will take place to gauge the views of parents. They will be asked whether they intend to buy the product, and if they would recommend it to friends and family. Based on positive feedback of 70% or more, iChild will provide brands with an iChild Recommends symbol for use with the product over the next 12 months. Large scale sampling (up to 400,000 families): We will use our network of participating nurseries, and samples will be handed to parents by nursery carers. Prices on request.
  • 10. CATEGORY EXCLUSIVE PARTNERSHIP AND SPONSORSHIP iChild offers partnership and sponsorship packages for brands, allowing long-term engagement with our members, and exclusivity within a commercial sector. Sponsorship opportunities include overall website sponsorship, individual age sections (0-12 months, 1-3 years, 3-5 years, 5-7 years, and 7-11 years), iChild Directory, Activity Sections (see earlier) and other sections on request. Category Exclusive Partnership allows brands exclusivity within their commercial sector, subject to editorial approval. Prices on request.
  • 11. CASE STUDIES e most was one of th iChild we g partnersh ip with iChild gh ucted. Throu n of highly Our marketin nerships we have cond tio art large popula t successful p rget and engage with a s done in a very relevan "By strate able to ta wners . This wa ity kits g were kjet printer o rintable activ re Family & ically partnering print-active in evelopment of themed p RM. These elements we Kandoo Educatio with way, with th ed rtising and C valuable a nd sampling n and iChild, the ditorial, adve to provide a ch we were program and educ pported by e rated into the iChild site roa m a su teg ugh this app nd against it e delivered brillia tion seamlessly in nsumer experience. Thro a key target audience, a s two fold ntly ral co s with arm building objective very natu lationship s in a w str long-term re les message nursery s ong relationship s - able to build mmunicate important sa c s the ability to co t. while deli hool managers a with t environmen vering hig nd carers and very relevan and a high products for paren h quality Kandoo , ort, creativity d de xcellent supp nd build the content an children ts to emp The iChild team provide bled us to grow a nership w as an to tasks. Th master persona wer their o ility that ena he iChild part ase e strong l hygiene level of flexib vestment and return. T e combine attention r in nificantly incr d the progra with flawless exe detail to maximise ou ponent in our drive to sig e printers. Sadly, the m from s cution of important co m k All-in-On decision reinforce tart to fin les for Koda Worldwides ly d awa reness and sa an end due to Kodak as certain of extern the Kandoo bran ish relationship came to gory, but it w a d sampling l partners to roll o 's choice busine ss in this cate ership. and educ ut its to wind down ry successful partn ation pro d a ve gramme" considere George E ape . Brand Ma n. Lucy Parsons, nager Pam er, Kodak. pers UK. keting Manag P&G European Mar
  • 12. CASE STUDIES Eurocam with iCh p has been wo prime obild since 2008. Trking has bee jective each ye heir packagen to sell holiday ar s. ents in Entertainm They hav hip with Merl . Since then over yearly ta e hit The partners in April 2011 d e was launche have been sold from th have ren rgets and 30,000 tickets nd sch ools. to families a hild website iChild ea ewed with iC nager Account Ma ribed Their Trade tokes) desc (M arie-Claire S ch year. it as the... from b est start ever any partner. For information regarding all opportunities available please speak to Sara Maslin Email sara@ichild.co.uk, Telephone 020 7267 7235.