"iLife" Pitch by Lee Provoost for #TFTLondon

Jun 25, 20100 likes625 views

The document proposes iLife, a service that aims to manage various life stages through different modules such as iLife Baby, iLife Travel, iLife Dating, and iLife Parents. It would automate tasks like registering baby accounts, planning trips and dates, and tracking kids. The budget outlines costs for development and estimates revenue from user fees over potential 80 years of usage.

iLife - Life as a Service for the digital nativeLee Provoost @ The Fantastic Tavern 24th June 2010

Disclaimer: legal battle with Apple pending ;-)In case you’re an Applelawyer: just kidding!Haha! *cough*

BABYDEATHKIDTEEN“OLD”Life as a Servicefor the digital native20/30 somethingFAMILY

80 years lifecyclewhy reinvent the wheel?BE LAZY  APIs 

iLife BABY TMiLife TRAVEL TMiLife DATING TMiLife PARENTS TMCheck baby name availability on major social networks and websites, suggest name and registers accounts. Spam friends and family with automatically generated videos and pictures from Baby, automatically captured.Knows your preferences, your friends’ travel plans, searches for cheapest deals and arranges the holiday. Auto-update what you are doing to the outside world, notifies people, tries to arrange meetups.Knows your preferences, analyses events and parties for the target audience, arranges blind dates for you. Manages your agenda so you don’t book double dates or avoid exes during a date.Keep track of your kids where they are, keep an eye on what they buy. Plan for the future, check best schools and neighbourhoods. iLife Hub TMiLife FRIENDS TMiLife DIVORCE TMKeep track of your friends, what are they doing, syncs calendars and arranges meetups. Sends out happy birthday wishes, orders gifts for best friends or valentine. Pokes people when you haven’t been in touch for a while.Unfriend and unfollow the person on all your social networks and websites. Activates dating profiles. Schedules meetings with “friends”. Can also take care of the actual break up message.

BudgetPhase 1: iLife Hub + 6 modules4 dev, 1 scrum master, 1 FED, 1UX, 1 Visual Designer, 1 biz dev x 3 months500 GBP / person / daySub-total: 310,000 GBPPhase 2: bug fixing and 2nd iterationSub-total: 310,000 GBPPhase 3: new modules based on feedbackSub-total: 310,000 GBPTotal budget: 1 mln GBP (dev, people, hosting)

RevenueUser fee: Free: freePremium (1 user): 5 GBP / month = 60 GBP / yearFamily: 10 GBP / month = 120 GBP / yearUser segmentation and revenue:Free: 90 % = 90,000 users = 0 GBP / year (ads?)Premium: 5 % = 5,000 users = 300,000 GBP/ yearFamily: 5 % = 5,000 users = 600,000 GBP / year Potentially 80 years revenue!

CC Licensed Flickr pictureshttp://www.flickr.com/photos/mcviewty/4476314446/http://www.flickr.com/photos/limaoscarjuliet/3921970684/http://www.flickr.com/photos/marcogomes/3300584960/http://www.flickr.com/photos/hereinvannuys/2183864121/http://www.flickr.com/photos/dave_traynor/841045738/http://www.flickr.com/photos/deepblue66/132439533/http://www.flickr.com/photos/horemachet/2169027087/

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1. iLife - Life as a Service for the digital nativeLee Provoost @ The Fantastic Tavern 24th June 2010

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3. BABYDEATHKIDTEEN“OLD”Life as a Servicefor the digital native20/30 somethingFAMILY

4. 80 years lifecyclewhy reinvent the wheel?BE LAZY  APIs 

5. iLife BABY TMiLife TRAVEL TMiLife DATING TMiLife PARENTS TMCheck baby name availability on major social networks and websites, suggest name and registers accounts. Spam friends and family with automatically generated videos and pictures from Baby, automatically captured.Knows your preferences, your friends’ travel plans, searches for cheapest deals and arranges the holiday. Auto-update what you are doing to the outside world, notifies people, tries to arrange meetups.Knows your preferences, analyses events and parties for the target audience, arranges blind dates for you. Manages your agenda so you don’t book double dates or avoid exes during a date.Keep track of your kids where they are, keep an eye on what they buy. Plan for the future, check best schools and neighbourhoods. iLife Hub TMiLife FRIENDS TMiLife DIVORCE TMKeep track of your friends, what are they doing, syncs calendars and arranges meetups. Sends out happy birthday wishes, orders gifts for best friends or valentine. Pokes people when you haven’t been in touch for a while.Unfriend and unfollow the person on all your social networks and websites. Activates dating profiles. Schedules meetings with “friends”. Can also take care of the actual break up message.

6. iLife BABY TMiLife TRAVEL TMiLife DATING TMiLife PARENTS TMCheck baby name availability on major social networks and websites, suggest name and registers accounts. Spam friends and family with automatically generated videos and pictures from Baby, automatically captured.Knows your preferences, your friends’ travel plans, searches for cheapest deals and arranges the holiday. Auto-update what you are doing to the outside world, notifies people, tries to arrange meetups.Knows your preferences, analyses events and parties for the target audience, arranges blind dates for you. Manages your agenda so you don’t book double dates or avoid exes during a date.Keep track of your kids where they are, keep an eye on what they buy. Plan for the future, check best schools and neighbourhoods. iLife Hub TMiLife FRIENDS TMiLife DIVORCE TMKeep track of your friends, what are they doing, syncs calendars and arranges meetups. Sends out happy birthday wishes, orders gifts for best friends or valentine. Pokes people when you haven’t been in touch for a while.Unfriend and unfollow the person on all your social networks and websites. Activates dating profiles. Schedules meetings with “friends”. Can also take care of the actual break up message.

7. BudgetPhase 1: iLife Hub + 6 modules4 dev, 1 scrum master, 1 FED, 1UX, 1 Visual Designer, 1 biz dev x 3 months500 GBP / person / daySub-total: 310,000 GBPPhase 2: bug fixing and 2nd iterationSub-total: 310,000 GBPPhase 3: new modules based on feedbackSub-total: 310,000 GBPTotal budget: 1 mln GBP (dev, people, hosting)

8. RevenueUser fee: Free: freePremium (1 user): 5 GBP / month = 60 GBP / yearFamily: 10 GBP / month = 120 GBP / yearUser segmentation and revenue:Free: 90 % = 90,000 users = 0 GBP / year (ads?)Premium: 5 % = 5,000 users = 300,000 GBP/ yearFamily: 5 % = 5,000 users = 600,000 GBP / year Potentially 80 years revenue!

9. CC Licensed Flickr pictureshttp://www.flickr.com/photos/mcviewty/4476314446/http://www.flickr.com/photos/limaoscarjuliet/3921970684/http://www.flickr.com/photos/marcogomes/3300584960/http://www.flickr.com/photos/hereinvannuys/2183864121/http://www.flickr.com/photos/dave_traynor/841045738/http://www.flickr.com/photos/deepblue66/132439533/http://www.flickr.com/photos/horemachet/2169027087/

Editor's Notes

#4: Start with Teen and 20/30 something. They will get their kids on board, everything will move and shift till the whole lifecycle is covered.With bit of luck we have for 80 years revenue…
#9: http://www.longtail.com/the_long_tail/2008/11/freemium-math-w.htmlFlickr has 5 to 10 % paying users

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"iLife" Pitch by Lee Provoost for #TFTLondon

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Editor's Notes