I strategy2010 Day One top 10
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The document summarizes key takeaways from the first day of the iStrategy 2010 conference in London. It discusses how word of mouth has changed with recommendations from friends being more trusted than critics, the need to create the best product to avoid being replaced by startups, consumers finding video advertising more compelling than display ads, and the importance of measuring everything. It also notes that passive branding messages can keep a brand top of mind until users are ready to engage, identifying target audiences is important before communicating, internet traffic will quadruple by 2014 with video becoming primary, and that YouTube and Twitter are currently the top drivers of online video traffic.
I strategy2010 Day One top 10
- 1. iStrategy 2010 Conference LondonMy Top 10 takeaways | day one
- 2. Word of mouth has fundamentally changed.Who do you trust, recommendations from your friends or the movie critic in the times?Alex Hunter
- 3. You have to believe you are creating the best product, the best service in the history of you industry otherwise a new startup is going to come along and bury you.Alex Hunter
- 4. Consumers find video more compelling than display advertisingAndy Chen
- 5. Don't go in blind,measure everything.Alex Hunter
- 6. Don't focus on return traffic. Passive brand building messages put you front of mind when users are ready to engage.Alex HunterAlex Hunter
- 7. Identify who you want to talk to before you try to talk to them. Alex Hunter
- 8. Internet traffic will have quadrupled by 2014 with video becoming the primary traffic. (CISCO systems)Andy Chen
- 9. YouTube alone is not a strategyAndy Chen
- 10. Twitter currently no.1 (28%) referrer of video online. 19% higher than yahoo and 22% higher than facebook.Andy Chen
- 11. Phillip Jenkins | www.phillipjenkins.co.uk | www.twitter.com/phillipjenkinsAll images under creative commons at www.flickr.com/thecriticalpath