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The document introduces iThai, a new travel guide application for Thailand launched by Mazzanti Editori. It provides exhaustive information on destinations, activities, transportation and travel tips within Thailand. The application aims to promote tourism in Thailand and is sponsored by the Tourism Authority of Thailand. It offers businesses an opportunity to market themselves and will be promoted worldwide through various channels including TAT, Mazzanti Editori publications, and partnerships.

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iThai Application Thailand Official Guide on iPhone
Who We Are MAZZANTI EDITORI Italian publisher, specializes in the publication of books and periodicals of information and news, as well as iPhone Application. The headquarters are situated in Venice and New York. Mazzanti Editori is most well-knownand trusted in its creditability for accurate media information in tourism, art, culture, lifestyle and entertainment worldwide. www.mazzantieditori.it www.nycve.it
Who We Are Venice Guide (a bi-monthly travel magazine) and NYCVE (contemporary culture & lifestyle inflight magazine, route Venice-New York) are probably the highest circulated travel magazines in Italy & New York. Venice Guide, and NYCVE In-Flight Magazine on Delta Airlines (Route: NY - Venice) are two of the most well-known masterpieces.
Who We Are "Jesolo Official Mobile Guide" for iPhone and iPod Touch is the guide to all Jesolo attractions and services, to enjoy the full offer of the city. Realized by Mazzanti Editori with collaboration with Consorzio Turistico Four Seasons of Jesolo, the application is an exhaustive and updated source of information so everybody can know the many faces of the city of Jesolo. More Applications: NYC Steakhouse, Italian Restaurant in NY, NYC.IT
Purple Haze and Mazzanti Editori Launches iThai Official Guide on Thailand After the success of travel applications for New York and Venice , MAZZANTI EDITORi now launches a dynamic Thailand travel application on iPhone, iPod Touch & iPad.
iThai is sponsored by Tourism Authority of Thailand (TAT), the first official guide in Thailand aimed to promote international tourism. iThai was presented in the press conference TAT DIGITAL PARTY on 7th September iThai Application will be Officially launched late Sept, 2010 by TATs International Promotion Division
iThai Official Guide on Thailand DESIGN & TECHNICAL PART Our technical office is based in Venice, Italy. The application running & engineering procedure will be handled by our partner MAZZANTI EDITORI. EDITORIAL SECTION The marketing & editorial section is managed by PURPLE HAZE Co.,Ltd. in BANGKOK for the convenience of our clients.
Why iThai Application Matters? On January 5, 2010, Apple announced more than three billion apps downloaded from its revolutionary App Store by iPhone and iPod touch users worldwide. Today, the App Store has revolutionized the way mobile applications are developed and distributed. With over 250,000 apps and 6.5 billion downloads available to consumers in 90 countries, the App Store has become the world largest mobile application platform. Over 85 million iPhone and iPod touch users around the world can choose from an incredible range of apps in 20 categories, primarily travel.
79% Employed 58% North America 26% Europe 16% Student Target Market
iThai Readership iPhone available in 90 countries 85 million iPhone, iPod Touch and iPad users 6.5 billion application downloads, primarily travel 90% voracious travelers with high spending power Most iPhone users book travel on tablets
What We Have in iThai 1. About Thailand (General Information on/about Thailand) - History - Religion - Thai - National Symbol - Economy - Tradition & Culture - Weather - Events -Politics - Thai Food 2. Activities (Brief article on sports & fun activities for tourists) - Culture - Golf - Spa - Meditation & Medical Services - Food Tourism - Diving - Eco-tourism - Thai Boxing - Adventure APPLICATION MENU
3. Destinations (divided into 4 geo-directions and 20 cities) - North Chiang Mai / Chiang Rai / Mae Hong Son / Sukhothai - North East Khon Kaen / Nakhon Phanom / Nakhon Ratchasima / Ubon Ratchathani -Central & East Coast Ayutthaya / Bangkok / Cha-Am & Hua Hin / Chonburi Pattaya / Kanchanaburi / Rayong - South Chumphon / Krabi / Phuket / Surat Thani / Trang APPLICATION MENU
APPLICATION MENU DESTINATION Your Business is Listed Here Each business category has 15 selecting listing in each city - Accommodations - Eat & Drink - Attractions - Fun - Nightlife - Sports - Transportation - SOS
APPLICATION MENU 4. Transportation (Information for getting there and around) - By Airplane (International - Domestic Travel and Airports) - By Train - By Bus - By Car 5. Travel Info (Important lists for travelers) - Health & Vaccinations - Embassies - Public Holidays - Shopping Advice - Visa & Customs - Currency Exchange and Money Transfer 6. Tourism Authority of Thailand (Our Official Sponsor Information) - About TAT - TAT International & Local Offices - Tourismthailand.org (Website Link) - TAT on Facebook & Twitter
Pick Your Business iThai Application offers you 20 distinct choices to perfectly suit your business.
Assets of iThai First and the Only National Travel application recognized by Tourism Authority of Thailand FREE Download Cost enhances the readership of your business by million of iPhone users ONE TIME Download annually Once downloaded, travelers can find the travel details they need, whether their iPhone is online, offline or in airplane mode, and link to Websites or call numbers from their itinerary. (The key benefit of using iThai App is the ability to store Thailand guide on the device for access offline) Provides accurate GIS listing for all destinations with comprehensive mapping online & offline.
Relevance of iThai For organisations considering their sales and marketing and customer acquisition options, there is no getting away from the success of Travel Applications and their short and long-term benefits. Majority of travelers are relying on iPhone Apps to plan their travel itinerary, iThai offers good marketing opportunities for leisure travel wholesalers to reach customers directly. Our users indulge because they can afford.
A Quick Market Survey Existing travel applications on Thailand include handful brands offering moderate information on Thailand - Lonely Planet Bangkok Guide - download cost 5.99$ - Lonely Planet Chiang Mai Guide - download cost 5.99$ - Thailand Guide by True Move - download cost 9.99$ iThai Application is a national official travel guide with FREE download cost for users with exhaustive information, interactive GIS mapping, animation, attractive images, internationally recognized as TAT official source of information on Thailand.
Marketing Plan and Our Influence Worldwide promotion through our company and partners channels Tourism Authority of Thailand - iThai Application is a primary application promoted by TAT to become a Digital Marketing Organization, TAT will hold a Press Conference for iThai late September - iThai Application Advertisment & Billboard at Suvarnabhumi Airport as well as TATs website (tourismthailand.org) & worldwide TAT offices - iThai App is under International Promotion Division of TAT promoting iThai among worldwide travelers to Thailand
Marketing Plan and Our Influence Mazzanti Editori (New York / Italy) & Purple Haze (Thailand) iThai Application advertisements in established in-flight magazine NYCVE on Delta Airlines and Venezia Guide owned by Mazzanti Editori & news releases in NYCVE magazine and NYV.IT application iThai Billboards in Italy. Other channels of advertisements including Mazzanti Editori iPhone Website & Facebook Promoting iThai in Thailand, Asia and the Middle East through public relations, press releases, media advertisements, media partnership and brochures.

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I Thai Presentation2

  • 1. iThai Application Thailand Official Guide on iPhone
  • 2. Who We Are MAZZANTI EDITORI Italian publisher, specializes in the publication of books and periodicals of information and news, as well as iPhone Application. The headquarters are situated in Venice and New York. Mazzanti Editori is most well-knownand trusted in its creditability for accurate media information in tourism, art, culture, lifestyle and entertainment worldwide. www.mazzantieditori.it www.nycve.it
  • 3. Who We Are Venice Guide (a bi-monthly travel magazine) and NYCVE (contemporary culture & lifestyle inflight magazine, route Venice-New York) are probably the highest circulated travel magazines in Italy & New York. Venice Guide, and NYCVE In-Flight Magazine on Delta Airlines (Route: NY - Venice) are two of the most well-known masterpieces.
  • 4. Who We Are "Jesolo Official Mobile Guide" for iPhone and iPod Touch is the guide to all Jesolo attractions and services, to enjoy the full offer of the city. Realized by Mazzanti Editori with collaboration with Consorzio Turistico Four Seasons of Jesolo, the application is an exhaustive and updated source of information so everybody can know the many faces of the city of Jesolo. More Applications: NYC Steakhouse, Italian Restaurant in NY, NYC.IT
  • 5. Purple Haze and Mazzanti Editori Launches iThai Official Guide on Thailand After the success of travel applications for New York and Venice , MAZZANTI EDITORi now launches a dynamic Thailand travel application on iPhone, iPod Touch & iPad.
  • 6. iThai is sponsored by Tourism Authority of Thailand (TAT), the first official guide in Thailand aimed to promote international tourism. iThai was presented in the press conference TAT DIGITAL PARTY on 7th September iThai Application will be Officially launched late Sept, 2010 by TATs International Promotion Division
  • 7. iThai Official Guide on Thailand DESIGN & TECHNICAL PART Our technical office is based in Venice, Italy. The application running & engineering procedure will be handled by our partner MAZZANTI EDITORI. EDITORIAL SECTION The marketing & editorial section is managed by PURPLE HAZE Co.,Ltd. in BANGKOK for the convenience of our clients.
  • 8. Why iThai Application Matters? On January 5, 2010, Apple announced more than three billion apps downloaded from its revolutionary App Store by iPhone and iPod touch users worldwide. Today, the App Store has revolutionized the way mobile applications are developed and distributed. With over 250,000 apps and 6.5 billion downloads available to consumers in 90 countries, the App Store has become the world largest mobile application platform. Over 85 million iPhone and iPod touch users around the world can choose from an incredible range of apps in 20 categories, primarily travel.
  • 9. 79% Employed 58% North America 26% Europe 16% Student Target Market
  • 10. iThai Readership iPhone available in 90 countries 85 million iPhone, iPod Touch and iPad users 6.5 billion application downloads, primarily travel 90% voracious travelers with high spending power Most iPhone users book travel on tablets
  • 11. What We Have in iThai 1. About Thailand (General Information on/about Thailand) - History - Religion - Thai - National Symbol - Economy - Tradition & Culture - Weather - Events -Politics - Thai Food 2. Activities (Brief article on sports & fun activities for tourists) - Culture - Golf - Spa - Meditation & Medical Services - Food Tourism - Diving - Eco-tourism - Thai Boxing - Adventure APPLICATION MENU
  • 12. 3. Destinations (divided into 4 geo-directions and 20 cities) - North Chiang Mai / Chiang Rai / Mae Hong Son / Sukhothai - North East Khon Kaen / Nakhon Phanom / Nakhon Ratchasima / Ubon Ratchathani -Central & East Coast Ayutthaya / Bangkok / Cha-Am & Hua Hin / Chonburi Pattaya / Kanchanaburi / Rayong - South Chumphon / Krabi / Phuket / Surat Thani / Trang APPLICATION MENU
  • 13. APPLICATION MENU DESTINATION Your Business is Listed Here Each business category has 15 selecting listing in each city - Accommodations - Eat & Drink - Attractions - Fun - Nightlife - Sports - Transportation - SOS
  • 14. APPLICATION MENU 4. Transportation (Information for getting there and around) - By Airplane (International - Domestic Travel and Airports) - By Train - By Bus - By Car 5. Travel Info (Important lists for travelers) - Health & Vaccinations - Embassies - Public Holidays - Shopping Advice - Visa & Customs - Currency Exchange and Money Transfer 6. Tourism Authority of Thailand (Our Official Sponsor Information) - About TAT - TAT International & Local Offices - Tourismthailand.org (Website Link) - TAT on Facebook & Twitter
  • 15. Pick Your Business iThai Application offers you 20 distinct choices to perfectly suit your business.
  • 16. Assets of iThai First and the Only National Travel application recognized by Tourism Authority of Thailand FREE Download Cost enhances the readership of your business by million of iPhone users ONE TIME Download annually Once downloaded, travelers can find the travel details they need, whether their iPhone is online, offline or in airplane mode, and link to Websites or call numbers from their itinerary. (The key benefit of using iThai App is the ability to store Thailand guide on the device for access offline) Provides accurate GIS listing for all destinations with comprehensive mapping online & offline.
  • 17. Relevance of iThai For organisations considering their sales and marketing and customer acquisition options, there is no getting away from the success of Travel Applications and their short and long-term benefits. Majority of travelers are relying on iPhone Apps to plan their travel itinerary, iThai offers good marketing opportunities for leisure travel wholesalers to reach customers directly. Our users indulge because they can afford.
  • 18. A Quick Market Survey Existing travel applications on Thailand include handful brands offering moderate information on Thailand - Lonely Planet Bangkok Guide - download cost 5.99$ - Lonely Planet Chiang Mai Guide - download cost 5.99$ - Thailand Guide by True Move - download cost 9.99$ iThai Application is a national official travel guide with FREE download cost for users with exhaustive information, interactive GIS mapping, animation, attractive images, internationally recognized as TAT official source of information on Thailand.
  • 19. Marketing Plan and Our Influence Worldwide promotion through our company and partners channels Tourism Authority of Thailand - iThai Application is a primary application promoted by TAT to become a Digital Marketing Organization, TAT will hold a Press Conference for iThai late September - iThai Application Advertisment & Billboard at Suvarnabhumi Airport as well as TATs website (tourismthailand.org) & worldwide TAT offices - iThai App is under International Promotion Division of TAT promoting iThai among worldwide travelers to Thailand
  • 20. Marketing Plan and Our Influence Mazzanti Editori (New York / Italy) & Purple Haze (Thailand) iThai Application advertisements in established in-flight magazine NYCVE on Delta Airlines and Venezia Guide owned by Mazzanti Editori & news releases in NYCVE magazine and NYV.IT application iThai Billboards in Italy. Other channels of advertisements including Mazzanti Editori iPhone Website & Facebook Promoting iThai in Thailand, Asia and the Middle East through public relations, press releases, media advertisements, media partnership and brochures.