I Tweet You Tweet Presentation
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This document provides an agenda and details for an event titled "I Tweet, You Tweet: Public Relations & Marketing in the Age of Social Media". The event will feature presentations from experts in social media, PR, journalism and business. The agenda covers topics like how PR works, the changing newsroom, social media platforms, email marketing, traditional PR vs social media PR, building a personal brand and case studies. Contact information and bios are provided for the host and presenters. Resources for social media success are also listed.
I Tweet You Tweet Presentation
- 1. I Tweet, You Tweet:! Public Relations & Marketing in the Age of Social Media!
- 2. I Tweet, You Tweet:! Who We Are! Host ! р Parmjit!(Parm)!Parmar,!Principal,!! !Montana!Ridge!Ent.!! Guest Presenters р Alexis!Dobranowski,!Managing!editor!of! Vaughan!Today!and!Assoc.!Editor!of!Town! Crier!newspapers.!! р Kelly!Gadzala,!Business!Editor,!Town!Crier! р Lisa!Kember,!Constant!Contact!!
- 3. Bios!and!Contact!Info.! Parmjit!Parmar! Lisa!Kember! Montana!Ridge!Ent! Regional!Development!Director! e:!parmjit@montanaridge.com!!!! Constant!Contact,!Inc.!! Tel:!416R750R0966! Email:!lkember@constantcontact.com! hWp://www.montanaridge.com! Schedule:! www.constantcontact.com/southernontario!! TwiWer:!!@parmiep!! hWp://www.constantcontact.com/!! Facebook:!hWp://on.Z.me/cGUVOC!! LinkedIn!hWp://linkd.in/aZjYc1!! TwiWer:!@lisakember!! Facebook:!!facebook.com/kember.lisa!! Parms!Bio:!!hWp://bit.ly/9iWwQR!! LinkedIn:!hWp://ca.linkedin.com/in/lisakember!! Lisas!Bio:! www.constantcontact.com/local/ southernontario/bio.jsp!! Kelly!Gadzala!and!Alexis!Dobranowski!contact!info!located!on!their!cover!slides.!!
- 4. Agenda ! Introduccon! R!Why!build!a!pro鍖le?!(Parm)! R!How!PR!Works!(Parm)! R!!The!newsroom!today?!(Alexis)! R!Social!media!and!you.!Oh!how!the!world!has!changed!!TwiWer,!Facebook,! Blogs!and!Youtube!!(Lisa)! R!Email:!A!powerful!businessRbuilding!tool!(Lisa)! RHow!Tradiconal!PR!Vs!Social!Media!PR!&!The!story!(Parm)! R!Building!your!personal!Brand!with!Social!Media!(Kelly!Gadzala)! R!Case!Studies!of!Success:!How!the!old!ways!came!together!with!the!new.! (Parm)! R!Building!a!road!map!for!your!social!media!!moving!Forward!(Lisa/Parm)!!
- 5. Introduccon! ≒ How!the!world!has! changed! ≒ In!this!age!of!informacon! overload! How!do!you!get!nocced! Reach!your!target! audience! AWract!new!buyers! Keep!up!with!technology! Deal!with!marketplace! upheavals!
- 7. 安鞄霞!京顎庄鉛糸!粥!永姻看鍖l艶! р Communicate+with+customers,+prospects++ +and+their+extended+network.++ р Build+3rd+party+credibility++ р Get+a<en=on+for+your+brand++ р Build+brand+loyalty+and+trust++ р In鍖uence+the+sales+process+
- 11. HOW+NOT+TO+BUILD+YOUR+PROFILE++ Entourage!Ari!Gold!Quotes+ GIVING!ADVICE!TO!E:!! Ari:!What!Im!capable!of!doing!and!! what!youre!capable!of!doing!are!! two!totally!di鍖erent!things.! HOW!TO!GET!ATTENTION:!!! Ari:!I!would!make!a!scene!of!biblical!! proporcons.!I!would!lie,!scream,!! beg,!borrow!and!steal.!
- 12. Tradiconal!PR! Story!Idea! Media! Write! Coverage! Story! Distribute! Pitch! Story! Media! Wire/ Email!
- 14. Alexis Dobranowski Managing!editor!of!Vaughan!Today!and! Assoc.!Editor!of!Town!Crier!newspapers.!! hWp://www.youtube.com/watch?v=MpIOClX1jPE!(social! media!!in!plain!English)! www.TwiWer.com/vaughantoday!! www.VaughanToday.ca!! hWp://vaughaneleccon.wordpress.com!!
- 15. The!Story!(Content)! ITS!ALL!ABOUT!THE!STORY! !Journalists!recognize!a!strong!story!within!seconds.!!Your!story!must!have!a!compelling! beginning,!middle,!and!end.!! LOOK!FOR!A!UNIQUE!ANGLE!! !Unusual!stories!and!angles!peek!the!media!aWencon!! !Anthony!Bourdain!Recently!In!Toronto!Quoted!!In!Post!City!Magazine!Sept.!2010! !Honestly,!Ive!travelled!through!Toronto!and!met!some!chefs!there,!and!they!were!joking! about!Toronto!!They!talk!sh*t!about!you!in!Montreal,!talk!sh*t!in!Vancouver!! Canadians!themselves,!your!countrymen.!Nobody!has!grabbed!me!by!the!shirt!and!said,! Dude,!you!have!to!go!here,!it!is!really!awesome,!and!heres!why.!I!could!sRll!do!it,!but!I! need!a!compelling!case,!a!personal!situaRon!that!is!a!way!into!a!show.!It#is#character# driven,#not#food#driven.! BE!CREATIVE.!INNOVATIVE!THINKING!PRODUCES!STRONGER!EFFECTIVE!RESULTS! CONNECT!!WITH!AND!ENGAGE!NOT!JUST!THE!JOURNALIST!BUT!ALSO!THE!READER!!
- 16. The!Story!(Content)! 汲!!!Swiss!Master! Chocolacer!!!! !This!Easter!take!a! walk!over!to!the! Dark!Side!! 汲!Brook鍖eld!Homes!The!Villages! 汲!!!BeWy!Crocker! CookieRLicious!Everything!! you!need!to!know!about!! an!Easter!Cookie!or!Two!
- 17. The!Story!(Content)! Tradiconal!PR!vs!Social!Media!PR!! One!to!Many! Many!to!Many! Story!Idea! Story!Idea! Social! Video! Press! media! Release! Release! Release! Facebook! Distribute! TwiWer! Story!Wire/ The!Web! Website! Email! Pitch!Engine!! YouTube! Blogs! Live!! Single! Tweecng! Always!On! Audience! Twitpic! EVENTS! Live! Newspapers! Streaming!! Media! radio! Newspapers! Coverage! TV! Media! radio! Coverage! in!many! TwiWer! TV! Think!Fashion!Week!Toronto!!! shapes! Facebook! Think!Australias!Top!Model! and!Form! Flickr!
- 18. The!Story!(Content)! Tradiconal!PR!vs!Social!Media!PR!! With!the!advent!of!mobile! tools!for!smart!phones! (IPhone,!Blackberry)!! mulcple!apps!keep!you! Connected!and!ON!
- 19. The!Story!(Content)! Tradiconal!PR!vs!Social!Media!PR!! Lcbos!LargestRever!Promocon!Of!OntarioRproduced!Wine!Builds!On!Growing!Sales !! TwiWer!hashtag!#lcbogolocal! LCBO!goLocal!!hWp://www.lcbogolocal.com/!! 30+DAYS+OF+LIVING+LOCAL! Live+webcast+from+the+Barrel+Cellar+of+ CHALLENGEJoin!local!foodie!blogger! Henry+of+Pelham+Winery+in+Niagara+ Suresh!Doss!as!he!embarks!on!our!30! hWp://www.lcbogolocal.com/events!!! day!goLOCAL!challenge,!where!he! From!your!living!room!join!the!tascng!!! will!be!documencng!daily!on!his! post!comments!on!twiWer!#lcbogolocal! journey!and!experiences!through! Ontario's!seriously!cool!wine!regions.! Two!鍖eld!trips!with! SKY+High+Grape+Stomp+at+CN+Tower+with+ blogger!and!newspaper! +wine+and+food+media+ reporters!! Restaurant! Niagara!Vineyards!&!! partners!paired! Prince!Edward!County! and!matched! wines!with!food!!
- 21. Kelly Gadzala lifestyle!writer/editor/!blogger! TwiWer!@kellygadzala!! hWp://grungeRqueen.blogspot.com/!
- 22. CASE+STUDY+5+DAY+HOUSE+BUILD+ The Goal Halminen!Homes:!!Build,!furnish!and!landscape!a!house!within!5!days!for!charity!
- 23. CASE+STUDY+5+DAY+HOUSE+BUILD+ The Start-up 汲 Mulcple!Players!!builder,!hospital,!!contractors,!Interior!designer,!Pr!&!social! media!partners,!documentary!鍖lmRmakers! 汲 Halminen!Homes!located!in!Courcce! 汲 Website!portal!built!for!5!day!bld! 汲 Social!media!release!issued! 汲 Social!Media!partner!ramped!up!3!weeks!prior!to!build!day! 汲 Press!conference!on!Start!and!End!day!of!build! 汲 Over!1000!photographs! 汲 5!days!of!24/7!coverage!
- 24. Media Center for 5 day House Build Photos from the build posted and made Twitter available to media Postings of happenings Videos long and 5 Day House Facebook Build updated short posted on frequently You Tube Website Blog hosting Website contains press materials, area of all content and links to all social media its updated components. There should be an constantly with area setup for comments and meaniful content question from community.
- 31. CASE+STUDY+5+DAY+HOUSE+BUILD+ The Links Follow+Along+ h<p://twi<er.com/5daybuild+ Facebook:+h<p://www.facebook.com/pages/Cour=ceXOntario/5XDayXBuild/ 137361006283108++ Youtube:+h<p://www.youtube.com/5daybuild+ Blog:+h<p://5daybuild.wordpress.com+!
- 32. The!Roadmap! For!Social!Media!Success! 汲Determine!Your!Target!Audience!! 汲Become!a!reporter/editor!! 汲!Determine!what!content!you!need! 汲Create!Your!strategic!Plan! 汲Create!your!own!social!media!calendar! hWps://spreadsheets.google.com/ccc?key=tDS3AtDdn7R_NQ91Et_XYBA#gid=4!! 汲!Schedule!Your!Content! 汲To!schedule!your!content,!consider!what!formats!you!will!be!sending!and!how! oxen.!!!Applicacons!such!as! TweetDeck,!HootSuite!and!SocialOomph!will!let!you!simultaneously!post!to! Facebook,!LinkedIn,!TwiWer!and!others.! 汲Quality!Over!Quancty!
- 33. Resources!! 汲 MashableR!social!media!site!hWp://mashable.com/socialRmedia!!! 汲 hWp://www.hubspot.com!R!social!media!site! 汲 hWp://www.fastcompany.com/topics/technology!!R!latest!news!on!tech! 汲 Public!Relacons!and!markecng!in!the!age!of!social!media!R!hWp://www.prdaily.com/! 汲 Media!Post!!!aggregate!site!content!&!publicacons!for!PR,!Advercsing!social!media!! !!hWp://www.mediapost.com/publicacons!! Wri=ng+social+media+release+ 汲 hWp://socialmediatoday.com/sarahRhartshorn/147284/howRwriteRsocialRmediaRpressRrelease!! 汲 Top!10!Social!Media!Arccles!That!You!Might!Have!Missed!Last!Month:!September!2010!Edicon! hWp://bit.ly/ccth7N!!