IAAP_RPearson_AODayLife_09-18
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This document profiles Robert Pearson, the Accessibility Officer at Accessible Media Inc. (AMI). It outlines his role in promoting accessibility both internally at AMI and externally in various industries and regulatory bodies. Internally, he works to ensure AMI's technology, content, policies and work environments are accessible. Externally, he advocates for accessibility standards and best practices, provides consultancy, and builds community connections to understand user needs. His goal is to advance the adoption of accessibility as a standard business practice.
IAAP_RPearson_AODayLife_09-18
- 1. A Day in the Life of an Accessibility Officer Robert Pearson Accessibility Officer, Accessible Media Inc. (AMI)
- 2. Bringing inclusion to the C-Suite Technology Information Operations Finance Marketing Accessibility
- 3. An Executive Champion Accessibility is a standard business practice that can be promoted through education No longer a nice-to-have Redefinition of the way in which work is done
- 4. Differentiation & Competitive Advantage To not be accessible is to knowingly exclude a portion of your audience or clientele Knowledge of disability accommodation, accessibility and inclusion will be recognized by an audience who requires them There is market potential for growth with both ones staff and consumers over ones competitors who do not acknowledge that potential
- 5. Employee and Client Accommodations Employee Talent untapped The right staff are the right staff, regardless of ability Client Policies and regulations to provide guidance on effective solutions Understanding need allows for effective solutions
- 6. Living in a Glass House Accessibility is in the name Recognition as an accessible provider and hub Excel in ensuring Everyone is included All points of view are considered Better to do good rather than engage in the alternative
- 7. Make Accessible Media for all Canadians Mandate and Core Values Not-for-profit Three broadcast channels (AMI-tv, AMI-audio, AMI-t辿l辿) AMI.ca and AMItele.ca websites Mandated as must-carry services for all providers 20+ years of making media accessible
- 8. Not your Standard Broadcaster Multimedia platforms Audio Description (Video Description, Described Video) Post-production Live Event Embedded Captioning Transcripts
- 9. Accessibility Officer Chair: CRTC and Canadian Association of Broadcasters (CAB) Described Video Best Practices (DVBP) Working Group Chair: FCC Video Description Working Group Blogger: Accessibility in Media (G3ict.org) Founding Member: International Association of Accessibility Professionals (IAAP) Member: AODA Information and Communications Standards Development Committee (IASR)
- 10. Internal Accessibility Gateway Web Document Design ICTs Established systems Vendor education and relationships Workflows HR processes Business practice Built Environment Regulatory Standards Best Practices
- 11. External Advocacy Conferences Meet-up discussions Sponsorship Consultancy ICT accessibility Regulatory policy development Technical training
- 12. An Accessibility Golden Age Knowledge maturity Seeking nothing in return, no reciprocation Offering a generalist approach to inclusion Action and direction leading to standardization and certification
- 13. Innovations AMI-player An accessible media player for broadcast Described Video TV Guide Centralized list of described programming to allow the user to plan their viewing schedule Described Video Best Practices Quality control guidelines Unique original programming
- 14. Community Connections Become the consumer Understand the user perspective Duplicate the user experience Investigate and implement solutions to foster user requirements Propagate grassroots relationships Foster network relationships Be present, be available, take time to build the connection Example: Accessibility camps
- 15. Industry Development Education Tools Standards and best practices
- 16. Regulatory Development Accessibility transcending borders Implementation of description, web accessibility, ICT accessibility Similar issues and concerns Solved by similar solutions Example: Regulatory work with CRTC and FCC
- 17. Personal Experiences The personal connection Disability, health, concern for family or friend Nothing drives innovation and a desire to implement universal inclusion; such as a personal connection to the intent Prime candidate: Accessibility Officer
- 18. Authority Without proper authority, an implementation of accessibility will languish in infamy Accessibility Officer: ensure an organizational understanding of universal inclusion Accessibility becoming a new trend
- 19. Contact Robert Pearson robert.pearson@ami.ca @a11ymedia http://www.ami.ca/