IAB Think Social: Discover the ROI of social media
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A talk from IAB think social about discovering the impact of social media on sales. Get a live demo at darwinanalytics.com
IAB Think Social: Discover the ROI of social media
- 2. Darwin gives senior marketeers the possibility to compare all online communication in order to optimize their mediamix.
- 3. 1. SNEL VERANDERENDE MARKT Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
- 4. 70% of CEOs do not trust marketeers. Why not?
- 11. 1. SNEL VERANDERENDE MARKT Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
- 12. The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPIs which measure true effect. -IAB Whitepaper
- 13. Do not waste time on deceiving details. Tactics VS strategies.
- 14. What are your objectives? And what do they do?
- 15. KNOW ME PICK ME LIKE ME TALK ABOUT ME
- 16. KNOW ME PICK ME LIKE ME TALK ABOUT ME People get to know about you by seeing your brand or one of your messages.
- 17. KNOW ME PICK ME LIKE ME TALK ABOUT ME People get to People pick know about you you when they by seeing your buy something brand or one of or express your messages. their purchase intentions.
- 18. KNOW ME PICK ME LIKE ME TALK ABOUT ME People get to People pick When someone know about you you when they opts-in to by seeing your buy something messages from brand or one of or express your brand, they your messages. their purchase show interest. intentions.
- 19. KNOW ME PICK ME LIKE ME TALK ABOUT ME People get to People pick When someone By sharing and know about you you when they opts-in to talking about by seeing your buy something messages from you, people get brand or one of or express your brand, they their peers to your messages. their purchase show interest. know you. intentions.
- 20. Which channels should we use? Which channel is most effective for what objective?
- 21. KNOW TALK PICK LIKE Which channel has the most impact?
- 22. How cost-efficient are we? What is the output of our investments?
- 23. Facebook twitter Linkedin adwords banners Website mail 1 000 2 000 500 2 000 1000 5 000 2 500
- 24. Which channel has the most cost-efficient cost-efficient impact?
- 25. Are we doing well? Compared to last month, have we made improvements?
- 26. Facebook Twitter Website Discover evolution, discover patterns.
- 28. PAID MEDIA OWNED MEDIA AdWords, Facebook Ads Website, Mailchimp, Clang, Campaignmonitor EARNED MEDIA BORROWED MEDIA SEO Facebook, Twitter, Youtube, LinkedIn CSV IMPORT For more exotic channels.
- 30. anthony@darwinanalytics.com founder & head Darwin Analytics darwinanalytics.com