IAFE 2015 Maximizing Advance Revenue Through Online Sales
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Kendra Wright from Saffire discusses the importance of e-commerce for fairs and events, emphasizing strategies for maximizing online sales through effective website management and creative promotions. The document includes insights on ticket sales, bundling items, utilizing video content, and leveraging social media and email marketing to increase customer engagement. Saffire has a strong client retention rate and promotes various services to enhance online selling capabilities for fairs and similar events.
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Jessica Bybee-Dziedzic gave a presentation on designing event experiences. She discussed starting with a compelling story, thinking like a theme park by immersing guests in a world, and factors that affect the experience such as details, entertainment, and customer service. Bybee-Dziedzic also covered the creative process of visualizing and designing the experience, planning operational details, and considering natural growth expectations to continually enhance the experience. The goal is to guide guests through the experience and increase the perception of value.2019 SMG Webinar - Maximizing Your Social Media Marketing
2019 SMG Webinar - Maximizing Your Social Media MarketingSaffire
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The document provides tips and strategies for maximizing social media marketing. It recommends starting with auditing current social media profiles and presence, understanding target customers, choosing relevant networks, developing a posting strategy, creating engaging content, and analyzing performance. Specific tips include completing profile information, focusing content for each network, reusing concepts across networks, using an editorial calendar, and leveraging features like Instagram stories, highlights, and geotagging. Metrics like reach, engagement, and interactions are highlighted for analyzing social media marketing effectiveness.2019 NCAF&E - Controlling the Message: Creating a Social Media Marketing Plan
2019 NCAF&E - Controlling the Message: Creating a Social Media Marketing PlanSaffire
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The document provides guidance on creating an effective social media marketing plan in 3 steps: 1) Audit your current social media presence to understand where you stand; 2) Know your target customers to create focused content; 3) Choose the key social media networks to use, develop a posting strategy, and continuously analyze performance to improve over time. The goal is to take control of your marketing message by strategically using social platforms.2019 TAFE - Upselling Your Event
2019 TAFE - Upselling Your EventSaffire
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The document discusses strategies for upselling event tickets through pre-sales and bundling options. It recommends announcing pre-sale dates in advance and targeting past attendees. Pre-sales are important for guaranteed income and increasing per capita spending. The document suggests offering discounts, flash sales, and VIP experiences to incentivize early ticket purchases. It also promotes using multiple ticket and package options, like season passes or family bundles, to increase revenue per transaction.2019 TAFE - Maximizing Your Mobile Marketing
2019 TAFE - Maximizing Your Mobile MarketingSaffire
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The document provides tips and strategies for maximizing mobile marketing. It notes that mobile usage is rising significantly, with over half of consumers using mobile first and the majority of digital time spent on mobile devices. It discusses the importance of micro-moments when consumers reach for their phones. The document then offers various mobile marketing tactics like having a responsive website, video marketing, livestreaming, and geo-targeting. It emphasizes creating compelling content in short formats and measuring engagement metrics.2019 TAFE - Applied Programming Development Designing and Controlling the Eve...
2019 TAFE - Applied Programming Development Designing and Controlling the Eve...Saffire
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This document summarizes Jessica Bybee-Dziedzic's presentation on designing event experiences. It discusses starting with a compelling story, thinking like a theme park by following principles like Mickey's 10 Commandments, and considering elements that can impact the experience such as details, entertainment, and customer service. The creative process, resources, and approaches are examined, as well as visualizing the design, growth expectations, and continuously improving the experience.IAFE 2018 Product Showcase
IAFE 2018 Product ShowcaseSaffire
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Saffire provides integrated websites and ticketing platforms that help organizations create lasting impressions and increase revenue. Their solution combines a branded website with a streamlined online ticketing experience. Case studies of clients like the Big E Fair and Ozark Empire Fair show increases in online revenue of over 30% on average after switching to Saffire. Saffire is inviting attendees to visit their booth to learn more about waived setup fees for new clients who sign up by January 31st for an integrated website and ticketing solution.Build a Brand Worth Billions
Build a Brand Worth BillionsSaffire
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This document discusses how to build a strong brand worth billions. It explains that a brand consists of key elements like identity, voice, positioning, image and equity. It emphasizes the importance of consistency and evolving a brand over time. Successful brand extension involves leveraging an existing reputation and customer base to explore complimentary new initiatives.Ad
IAFE 2015 Maximizing Advance Revenue Through Online Sales
- 1. Kendra Wright| Saffire ADVANCE REVENUE THROUGH ONLINE SALES MAXIMIZING
- 5. HELP MORE PEOPLE! We wanted to
- 6. SAFFIRE WAS BORN! Six years ago,
- 11. Arkansas
- 19. Now....Visit Navasota South Texas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri- State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Salvation Army Jerry Jones Education Town Wings Stadium Bradford County Fair Pasco County Fair Greeley Stampede Sweetwater Events Complex iFest Hardee County Fair Angelina OVER 200 CLIENTS!
- 20. with a 99% retention rate.
- 21. Families pic
- 22. A beautiful, unique, engaging website Integrated ticketing if you need it Manage it yourself & quick, unlimited help
- 24. LIKE INSTAGRAM PHOTO SNAPCHAT TEXT PHONE CALL EMAIL
- 25. Share your card at the end. Ill send you the slides. NO NEED FOR NOTES
- 26. SELL ONLINE? How many of you currently
- 27. WEBSITES? Why do we have
- 28. TO MAKE MORE MONEY!To promote.To educate.To engage.
- 29. YOUR FAIR? What is my goal for
- 30. Inspire you to take steps.
- 31. ECOMMERCE IS SO IMPORTANT FOR FAIRS!
- 34. THINGS HAVE CHANGED BEFORE 19971897 NOW
- 35. THE BAR KEEPS GETTING HIGHER
- 36. THE FUTURE?
- 37. ECOMMERCE ON THE RISE
- 38. You cant help but have success.
- 39. WHAT DO CUSTOMERS BUY ONLINE? Advance Tickets/Wristbands Merchandise Memberships Vendor Payments Sponsor Payments
- 40. BRAINSTORM PROMO IDEAS! Makeup Navigation app Campbells soup Coffee creamer Nerf guns
- 41. Over $50M in pre-sales!!
- 42. ECOMMERCE EXPECTATIONS HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 43. AVERAGE How much is the dollars per online sale?
- 45. HOW MUCH CAN YOU MAKE? Lets say you have 10k visitors 1.5% buy online = 150 purchases At $60 average purchase, thats $9,000 incremental revenue
- 46. MAKE YOUR WEBSITE DO THE WORK
- 47. BUY FROM ANY PAGE
- 48. DONT FORGET YOUR HOMEPAGE
- 49. THE BIGGEST MISSED OPPORTUNITY
- 50. PHOTOS & VIDEOS SELL
- 51. TICKETS & DEALS PAGE
- 53. PRINT-AT-HOME TICKETS Save your sanity Ideal for sponsors (cover fees!) Add a coupon or ad (more fees!)
- 54. SHOW & TELL GREAT INFO + GREAT IMAGERY = GREAT SALES
- 55. DETAILED INFO - HOURS, LOCATION
- 56. INCLUDE IMAGERY
- 57. EVER TAKEN 10% of photos were taken in the last 12 months.
- 58. BACK TO AMAZON
- 59. INCLUDE VIDEO ON EVENT PAGES
- 60. VIDEOS Time spent watching has grown 38% in 2 years.
- 61. 96%of consumers say videos are helpful when shopping online.
- 62. CONNECT ECOMMERCE & SOCIAL
- 63. EVENT CALENDAR
- 64. FACEBOOK ADS
- 65. ADD EMAIL TO ECOMMERCE STRATEGY
- 67. 1: EMAILS OFTEN OFFER DISCOUNTS
- 68. DISCOUNTS ARE USED 7 in 10 people say they used a coupon or discount from a marketing email in the last 7 days.
- 69. USE PROMO CODES
- 70. PROMO CODE BENEFITS Make customers feel exclusive Measure ROI of your various media promotions Include sponsor tie-in use sponsor name as promo code
- 71. DETERMINING DISCOUNTS Only 80-90% of tickets bought online are redeemed. Consider 10-20% discount. You could break even!
- 73. 2: PEOPLE READ EMAIL ON MOBILE (Mobile commerce is now 30% of all U.S. e-commerce)
- 74. MOBILE PURCHASE
- 75. MAKE SURE YOURE MOBILE
- 76. LOCAL ADVANTAGE Customers increasingly use mobile search to shop. 95% of all mobile searches are for local goods. 61% of all local searches result in a purchase.
- 77. SELL SMARTER
- 78. BUNDLE ITEMS SELL MORE TYPES OF ITEMS TOGETHER An admission ticket with: Parking Food vendors Carnival wristband Merchandise souvenier cups
- 79. BUNDLE ITEMS SELL A REOCCURENCE OF THE SAME ITEM Season passes With or without carnival Weekday passes Early bird passes
- 80. BUNDLE ITEMS SELL MORE OF A PARTICULAR ITEM AT ONCE Date night pass Family 4-pack Family 5-pack?
- 81. Remember the magic number.
- 83. OFFER PRICIER ITEMS VIP Experience Pack $200.00 Season Pass $85.00 Mega Family Fun Pack $105.00 Family Fun Pack $65.00 Date Night Pass $55.00 Single Day Adult Admission $10.00 Single Day Child Admission $5.00 Your day pass looks like a steal!
- 85. ADD COUNTDOWN TO ITEMS
- 86. SELL TO MORE THAN CUSTOMERS
- 87. ALLOW CUSTOMERS ONLINE REG.
- 88. ALLOW VENDORS ONLINE REG.
- 89. ALLOW VENDORS ONLINE REG.
- 91. IN CLOSING
- 92. REMEMBER THE FUNNEL HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 93. CAST A BIG NET Get more people TO your homepage so you have a bigger number to start! Your website must be: Easy to find Are you on Googles first page? Compelling Once people get there, do they like what they see? Easy to navigate Can people find what theyre looking for?
- 94. ALWAYS BE HUSTLIN Try to think of new creative ways YOU can sell online! Dont underestimate online sales Its money in the bank! People expect to buy online, so make sure youre getting a share! Dabble in more expensive items and bundles!
- 95. TO LEARN MORE ABOUT SAFFIRE Tomorrow 12 1 pm Bring a sandwich!
- 96. FOR MORE ONLINE MARKETING Today at 11 20 Ways to Ruin a Perfectly Good Fair Website Tomorrow at 11:15 Earning the Digital Sponsorship Dollar - And Keeping It Wednesday at 3:30 Online Resources to Improve Your Marketing & Your Life OR Technology Can be Fun!
- 97. COME TO OUR PARTY!
- 98. FREE ONLINE MARKETING TIPS Website www.saffire.com Facebook TeamSaffire Twitter @TeamSaffire Instagram teamsaffire Pinterest TeamSaffire YouTube saffirestudio Questions?