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Overview of Inter-Asia
Management Group

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Investing and Building successful businesses in Asia/China
for 39 years

Opportunities

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An Investment & Advisory firm focused on
Value Creation
Founded in 1972 in Hong Kong, three core areas of focus:
Direct Investment
China Advisory Services (strategic and operational consulting for
investment funds and companies seeking to establish operations in
Asia/China)
Corporate Finance (financial restructuring, M&A and financing
transactions)
Our Advisors combine functional expertise with deep industry and Asia
knowledge rooted in first-hand experience across a range of sectors
Our ability to manage stakeholder relationships –to engage and mobilize people
to achieve common goals and objectives.

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Inter-Asia Venture
Management
Asia’s Pioneer Private Equity/
Venture Capital Firm with 39 years
of history and experience in Direct &
Investment and Advisor to Foreign
Consumer and Industrial companies
in establishing and expanding their
business operations in Asia

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Founded in 1972, 39 years investing and
building successful companies in Asia/China

Success in investing, advising and
building companies in China and
the Asia Pacific region from
company setup to exit

Experienced value added Asian
partner with global resources
tailoring success models to
individual markets in China and
the various Asian countries

Offices in Hong Kong and
Shanghai with Senior levels and
sector specific expert contacts
throughout the world

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IAVM Selected Investments
Asian partner to build McDonald’s Restaurants in Hong Kong, S China and
Singapore

Asian partner to build IKEA retail concept stores in Hong Kong and Singapore

Global leader in banking software listed in Swiss Stock Exchange

Leading India based provider of mobile value added services, Red Herring 100 Asia
winner 2006, and voted No. 2 by Deloitte Technology Fast 50 India (1148% - 3 yrs)

China partner to expand franchise cookie retail outlets and contract
manufacturing
Asian partner to build an IT & Business skills education and training
organization

Asia Bio-Fuels Ltd. - A joint venture that is dedicated to the development of
alternative energy in China

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Inter-Asia Advisory

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Inter-Asia Advisory
– Advisory arm of Inter-Asia Management Group which was founded in 1972
– Principals have a long history with Strategy, Operations, Finance and
Banking background and deal making relationships with many investors
and companies in Asia
– Current and Past Board and Advisory Board membership with many
successful public and private companies leading to an in depth
understanding of sector dynamics
– Have established many long term relationships with business leaders,
service providers and family groups in Asia, US and Europe which lead to
knowledge sharing and exclusive access to deals
– Deep relationship and knowledge of the PE and VC community having
founded AVCJ (premiere PE/VC journal and event organizer in Asia)
– Experienced business operators integrating innovative ideas and talents in
building successful companies
– Deep sensitivity to working with different organizations with diverse
cultural and management background

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Deep Regional Knowledge & Network

Local Market Strategy Operations Human
Insights Intelligence Supply Chain Capital

Provide valuable Market Activities Focused Strategy Extensive Resource Deep resource and
knowledge on local Development, based on deep and Experience in: Talent pool to assess
culture, habits, Industry Trends, assessment of Local • Sourcing leadership and
consumer interests Competitors Analyses demands and supply • Distribution operating
parameters • Marketing competence
• Logistics

Value Added Proposition
Opportunity Identification and Assessment – enhanced by strong local
presence and knowledge enabling quick response
Leverage on local service suppliers – years of close relationships will ensure
high quality of service
Behind the scene due diligence – ability to get to the sensitive issues early
Market Intelligence (Formal and Informal) – confidential information
which may not readily available to the market
Vast Resource & Talent network to execute business plan– access to
the best talents, offering a basket of practical management knowhow and skills
Access to a large network of Advisors & Service Providers – access to
network of sector experts for informal advice due to goodwill
Act as Ears and Mouths for our clients to the local business
community without total dependence on any one individual –
Total team effort

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Access to Global, Regional & Local Resources

Global Financial & Develop & Regional & Leadership &
Regional & Strategic Strategic Local Supply Executive
Local Investors Partners Chain Management
Customers Partners Team
&Suppliers

Integration of all success factors with seamless execution

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Deal Origination
– Fund Advisor to PE/VC Funds
– Startup’s and Pre IPO firms seeking Growth Capital
– Foreign/Chinese firms seeking market expansion in China
– Chinese/Asian firms seeking overseas expansion opportunities
– Firms seeking operational improvement in expanding market
distribution, supply chain management and financial
planning/control
– Firms seeking exit opportunities
– M&A opportunities

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Deal Analysis
– Conduct Commercial and Market Due Diligence drawing on
behind the scene support from reliable relationship driven sector
experts and opinion leaders
– Deep understanding of Industry dynamics, trends, insights and
opportunities reinforced by knowledgeable industry veterans and
seasoned operators
– Rapid Opportunity identification and Risk assessment
– Uncover Unique Operational challenges and recommend practical
time sensitive solutions
– Identify potential value adding partners and contributors
– Review reasonableness of financial model including cash flow
projections, CAPEX requirement, investment returns, market
demands and pricing assumptions

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Deal Structuring
– 39 years experience in structuring deals building dynamic
businesses in the region
– Demonstrated clear understanding of the mutual objectives of
both parties
– Create amiable shareholding and management structure that
optimizes opportunities for success
– Create structure to maximize incentives for all stakeholders to
succeed

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Post Deal Involvement
– Fund Raising from selected value added investors
– Strategic and Business Development with rich Global and Regional
network
– Partner and Customer Development to accelerate revenue generating
ability
– Marketing and PR strategies to penetrate target groups
– Organizational assessment and assistance
– Introduce Operational Efficiency and Improvement KPI’s
– Identify Exit Options

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Selected Advisory Assignments
Fund Advisor to Beijing based VC Fund
Fedders (NYSE listed) – Critical review of JV structure in China and
India with a recommendation to reorganize their supply chain
operations and to seek strategic options
Swank Optical (HKSE listed) – Turnaround US distributor with
China manufacturing parent
Peninsula Group (HKSE listed) – strategic review of non hotel
operations
US Medical Institution– Seek strategic partners and investors for
expansion into China
Sunbeam Asia Pacific (NYSE listed)– Restructure Marketing and
Distribution organization in the region
P1/Newcogs – Private social network in China and Online research
firms seeking expansion capital and partner/client development

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Inter- Asia Advisory Principals
Cyril Fung – Chairman
Lewis Rutherfurd – Managing Director
Tony Chang – Managing Director

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Cyril Fung - Chairman
Experienced investment banker, VC and entrepreneur with over 45
years of success in building various businesses in many sectors in
Asia
Co-Founder of Inter-Asia Venture Management 1972
Former Director – McDonald’s Restaurants (HK) Limited
Identified opportunity, mapped out action plan to secure relationship
and negotiated JV
Former Founder and Managing Director, Nautilus Club – First 6 star,
very exclusive privately owned social club in Asia
Board member for many private (family) and public corporations in
HK, US and Europe
Advised many global companies with their Asia expansion in the
Consumer & Industrial sectors, including setting up many marketing
and distribution companies
BA Harvard, MBA Harvard Business School

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Lewis Rutherfurd – Managing Director
Pioneer Venture Capitalist in Asia with extensive experience in
Consumer and Technology investments – Co-Founder of Inter-Asia
Venture Management in 1972
Led IAVM’s role as McDonald’s partner in supporting all aspects of
the operation
Director, IKEA Asia
Director, Compass Eurest Asia
Director, Temenos (Private banking software listed in Zurich)
Director, Asia Renal Care
Led direct investment and overall management of over 20
companies in Asia over the past 39 years
BA Princeton, MBA Harvard Business School

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Tony Chang – Managing Director
Over 25 years of Investment Management and Operating experience with Consumer
& Industrial companies globally
CEO – Asia, Sunbeam Corporation(NYSE Home appliances & Personal Care)
Marketing, Distribution and Product Sourcing operations in Asia Pacific
Group GM & President US, Swank International Group (HKSE listed Eyewear)
Worldwide Head for Marketing and Distribution operations
Commercial Director, Peninsula Hotel Group (HKSE listed hospitality group)
Managed a portfolio of business and service operations
CFO – Tim Horton’s Group, Canada and US(TSX listed Restaurant Group)
CFO – John Labatt’s Group, US and Canada ( TSX listed Brewery & Dairy
operations)
Sr. Director & Head of China/Asia Strategy Consulting – Deloitte Consulting, US &
Canada
Advisor to many Consumer and F&B companies seeking to expand their operations
in China and Asia Pacific
CPA

Contact:
Tony Chang
Managing Director
Inter-Asia Advisory Limited
Tel: 852-2528-5717 (Hong Kong)
Tel: 647-984-8866 (US/Canada)
Email: tony@iavmhk.com

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