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The document announces an advertising workshop hosted by the Interstate Advertising Managers' Association from April 24-26 at the Atherton Hotel in State College, PA. The agenda includes sessions on targeting prospects, using CRM tools, and a roundtable discussion. Attendees can register by March 29 for $195 or $125 for additional people from the same organization. The workshop will feature presentations, networking events, and a competition for the best advertising tearsheets.
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- 1. Follow the Pathway to Success Interstate Advertising Managers Association 2013 Advertising Workshop Wednesday,April 24 - Friday, April 26 The Atherton Hotel State College, PA Conference & Hotel Registration Deadline - Friday, March 29 Marketing Sponsor: Enter your staffs best work in the IAMAs 2013 Tearsheet Competition For Complete Tearsheet Competition Rules & Documents, Please visit our contest website at contest.IAMAnetwork.org All Entries must be received by March 29, 2013
- 2. agenda www.IAMAnetwork.org Wednesday, April 24th 3:00 4:00 p.m. Workshop Registration Hotel Lobby 4:00 p.m. Check in at The Atherton begins When you check in you will receive a welcome package and conference information. Please review it for any necessary changes to this original agenda. 7:15 p.m. Dinner at Kildares Irish Pub A message from our friends at Kildares: We hope you meet some new friends, partake of good wholesome food, share our joy in serving you, leave with a little piece of Ireland in your heart and come again soon to enjoy our Traditional Irish Hospitality. Thursday, April 25th (Dress is business casual) 8:15 a.m. Continental Breakfast - Sponsored by Ovid Bell Press Vanderbilt Room 8:45 a.m. Early Bird Prizes/Continental Breakfast Continues Bring a small gift from your newspaper and join in this fun raffle. 8:55 a.m. Call to Order Matt Miller, IAMA President 9:00 10:30 a.m. Pitt News/Daily Collegian The changing dynamics of students digesting the news 10:30 10:45 a.m. Refreshment Break Sponsored by Brainworks Software 10:45 12:00 p.m. Using Custom Data to Target Best Prospects Tanya Henderson, Sr. VP of Marketing at Marketing Solutions Group will lead this session. Marketing Solutions Group is the leading provider of database marketing tools that use Internet technology to equip media companies with highly sophisticated database marketing capabilities. 12:00 1:30 p.m. Lunch and Awards 1:30 2:45 pm The Power of CRM Matt Griffith from Brainworks Software will lead a discussion on how and why newspapers should be using a CRM tool to manage their sales process.
- 3. agenda www.IAMAnetwork.org 2:45 3:00 p.m. Refreshment Break Sponsored by Brainworks Software 3:00 4:00 p.m. Pennsylvania Newspaper Association Teri Henning and Lisa Knight will lead a conversation on whats happening at PNA. 4:00 p.m. Announcements & Meeting Adjourns Matt Miller, IAMA President 6:00 p.m. IAMA Reception Hotel Lobby Sponsored by Metro Creative Graphics, Inc RAFFLE TICKETS Tickets to benefit the IAMA Scholarship Fund will be sold during the Reception. Prizes provided by the IAMA Board Members will be drawn Friday morning. 7:15 p.m. Dinner at Inferno Brick Oven & Bar With a casual yet sophisticated atmosphere, Inferno is a place to see and be seen. For foodies they offer a contemporary Neapolitan brick-oven experience featuring a focused menu of artisan pizzas and other modern-Italian plates. Friday, April 26th (Dress casual for the ride home) 8:00 a.m. Continental Breakfast - Sponsored by Ovid Bell Press Vanderbilt Room 8:45 a.m. Early Bird Prizes Bring a small gift from your newspaper and join in this fun raffle. 8:55 a.m. Call to Order Matt Miller, IAMA President 9:00 10:00 a.m. 34 Allies James Bissell from the Pittsburgh Post-Gazette will talk about 34 Allies, their new digital agency. 10:00 11:00 a.m. Idea Exchange/Roundtable Discussion Bill Cotter returns for this immensely popular and incredibly enlightening exchange of ideas and perspectives. 11:00 a.m. Workshop Adjourns
- 4. Follow the Pathway to Success www.IAMAnetwork.org Interstate Advertising Managers Association 2013 Advertising Workshop April 24, 25 & 26 The Atherton Hotel, 125 Atherton Street, State College, PA 16801 Accomodations: $105/night* *plus 8.5% occupancy tax per night Reservations: (toll free) 800-832-0132 or 814-231-2100 Hotel Reservation Deadline: March 29, 2013 Please register the following people for the IAMA Spring Workshop at the registration fee of $195. Additional registrants fee from the same organization is $125/person. Registration deadline is March 29, 2013. Newspaper/Firm ______________________________________________________________________________________ Address ______________________________________________________________________________________________ City ________________________________________________________ State _____________ Zip ____________ Newspaper Contact ____________________________________________________________________________________ Phone _________________________________________ Fax __________________ Email ____________________ Enclosed is: $ ________________________ (Name) __________________Registration@$195 $ ________________________ (Name) __________________Registration@$125 $ ________________________ (Name) __________________Registration@$125 $ ________________________ (Name) __________________Registration@$125 $____________________TOTAL AMOUNT ENCLOSED. Dinners are optional and not included in the Registration Fee. __________________ Please indicate total number of individuals attending Wednesday dinner. __________________ Please indicate total number of individuals attending Thursday dinner. Please make checks payable to: Interstate Advertising Managers Association Attn: Charlie Trapani, IAMA Treas., 111 Mahantongo Street, Pottsville, PA 17901