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T A L I A J A C O B S O N , M A J O R P R O J E C T S P L A N N E R ,
O D O T R E G I O N 1
M I K E D A H L S T R O M , S E N I O R P L A N N E R ,
W A S H I N G T O N C O U N T Y
I A P 2 C A S C A D E C H A P T E R R E G I O N A L C O N F E R E N C E
2 0 1 4
Reaching the Unreachables
?
Barriers to reaching the underserved?
Term of art  Title VI/EJ:
 Communities of color
 Communities in poverty
 Immigrants & refugees
communities
 Communities with limited
English proficiency
Also used as political code
Image from the Immigrant & Refugee
Community Organization, accessed
6/12/2014
What Well Discuss Today
 What kind of
relationship?
 Four steps for working
with underserved
communities
 Small group exercises
Image from the Center for Intercultural Organizing,
accessed 6/12/2014
Ground Rules
1. Share your wisdom
2. Use your words
3. Get comfortable with
discomfort
4. Screw up with heart
Image from the Center for Intercultural Organizing, accessed 6/12/2014
Speed dating Long-term partnership
What Kind of Relationship Are You Seeking?
Image from Autostraddle, accessed 6/12/2014 Creative Commons (CC) license by Karthikeyan Pandian,
accessed 6/12/2014 at Wikipedia
Step 1: Reaching Out
 Doing your homework
 Finding connectors,
ambassadors, & leaders
 Culture & making the
approach
 Translation &
interpretation
Image from the Immigrant & Refugee
Community Organization, accessed
6/12/2014
Step 1: Reaching Out
Google Translate
EnglishSpanishEnglish
Have you ever made a strange
young man with no trans or
home, which has been rejected
by her family and has no where
to go, what are their needs? 
In Oregon, the time to celebrate
our legislators and school districts
responsible safety laws-existing
schools is upon us.
Original English text:
Have you ever asked a homeless
queer or trans youth, who has
been rejected by their family and
has nowhere to go, what their
needs are? 
In Oregon, the time to hold our
lawmakers and school districts
accountable for existing safe-
schools laws is upon us.
Text from the Portland Mercury, accessed 6/17/2014
Step 2: (Re-)Building Trust
 Going where the
community is
 Avoiding accidental
intimidation
 Hearing &
acknowledging the past
 Having a conversation on
their terms
 Understand who they
trust Image from James Rojas, accessed 6/12/2014
Step 3: Demonstrating Value
Image from the Center for Intercultural Organizing,
accessed 6/12/2014
 Helping them decide if
youre worth it
 Committing to honesty
 Investing locally
 Making the most of their
time
 Finding space for what
matters to them
Step 4: Sustaining the Connection
 Deciding between
personal & institutional
connections
 Making the hand-off, if
needed
 Ideas for relationship-
building
Image from the Native American Youth and Family
Center, accessed 6/12/2014
Small Group Exercise
Your mission:
You have $2,000,
$20,000, or $200,000 to
design a public
involvement plan for a
diverse community of
40,000 people.
 Identify your top three
tasks for each budget level.
 Be ready to report out.
Resources
 American Factfinder: searchable
Census & ACS data
 Anne Morris & Associates
Publications: FHWA & NCHRP
guides on involving EJ, LEP, low-
literacy, and underserved
communities
 Country Insights: resource providing
detailed comparisons of cultural
etiquette and norms
 Language Mapper: shows density
and distribution of languages spoken
at home
 Metro Public Engagement Guide:
includes useful checklists and tools

More Related Content

Iap2 reaching the-unreachables_v2

  • 1. T A L I A J A C O B S O N , M A J O R P R O J E C T S P L A N N E R , O D O T R E G I O N 1 M I K E D A H L S T R O M , S E N I O R P L A N N E R , W A S H I N G T O N C O U N T Y I A P 2 C A S C A D E C H A P T E R R E G I O N A L C O N F E R E N C E 2 0 1 4 Reaching the Unreachables
  • 2. ? Barriers to reaching the underserved? Term of art Title VI/EJ: Communities of color Communities in poverty Immigrants & refugees communities Communities with limited English proficiency Also used as political code Image from the Immigrant & Refugee Community Organization, accessed 6/12/2014
  • 3. What Well Discuss Today What kind of relationship? Four steps for working with underserved communities Small group exercises Image from the Center for Intercultural Organizing, accessed 6/12/2014
  • 4. Ground Rules 1. Share your wisdom 2. Use your words 3. Get comfortable with discomfort 4. Screw up with heart Image from the Center for Intercultural Organizing, accessed 6/12/2014
  • 5. Speed dating Long-term partnership What Kind of Relationship Are You Seeking? Image from Autostraddle, accessed 6/12/2014 Creative Commons (CC) license by Karthikeyan Pandian, accessed 6/12/2014 at Wikipedia
  • 6. Step 1: Reaching Out Doing your homework Finding connectors, ambassadors, & leaders Culture & making the approach Translation & interpretation Image from the Immigrant & Refugee Community Organization, accessed 6/12/2014
  • 7. Step 1: Reaching Out Google Translate EnglishSpanishEnglish Have you ever made a strange young man with no trans or home, which has been rejected by her family and has no where to go, what are their needs? In Oregon, the time to celebrate our legislators and school districts responsible safety laws-existing schools is upon us. Original English text: Have you ever asked a homeless queer or trans youth, who has been rejected by their family and has nowhere to go, what their needs are? In Oregon, the time to hold our lawmakers and school districts accountable for existing safe- schools laws is upon us. Text from the Portland Mercury, accessed 6/17/2014
  • 8. Step 2: (Re-)Building Trust Going where the community is Avoiding accidental intimidation Hearing & acknowledging the past Having a conversation on their terms Understand who they trust Image from James Rojas, accessed 6/12/2014
  • 9. Step 3: Demonstrating Value Image from the Center for Intercultural Organizing, accessed 6/12/2014 Helping them decide if youre worth it Committing to honesty Investing locally Making the most of their time Finding space for what matters to them
  • 10. Step 4: Sustaining the Connection Deciding between personal & institutional connections Making the hand-off, if needed Ideas for relationship- building Image from the Native American Youth and Family Center, accessed 6/12/2014
  • 11. Small Group Exercise Your mission: You have $2,000, $20,000, or $200,000 to design a public involvement plan for a diverse community of 40,000 people. Identify your top three tasks for each budget level. Be ready to report out.
  • 12. Resources American Factfinder: searchable Census & ACS data Anne Morris & Associates Publications: FHWA & NCHRP guides on involving EJ, LEP, low- literacy, and underserved communities Country Insights: resource providing detailed comparisons of cultural etiquette and norms Language Mapper: shows density and distribution of languages spoken at home Metro Public Engagement Guide: includes useful checklists and tools

Editor's Notes

  1. 10:15-10:20 As attendees file into room, hand them a URL (about half will be English, half Filipino). Ask them to go to the site and fill out a 3 question survey. If you get the answers right, there may be a prize. 10:20-10:25 Mike: Debrief and discussion of barriers: (1 to 2 responses each, test support of those responses with the audience) How many went to the URL? If not, why? What is the barrier? For those who went to the site, how many filled out the survey? If not, why? For those of who speak Filipino, did the questions make sense? If not, why? For those who went to the English site, what were the correct answers? Did the incentive of a prize help? TAKEAWAY: How did it feel to be left out, or take a context-free crappy survey?
  2. 10:25 10:30: Talia: Defining underserved, disadvantaged, underprivileged Term of art: Federally designated Title VI and Environmental Justice communities those listed on the slide Political code: communities weve been able to get away with ignoring communities without privilege Q: what are the barriers to reaching these communities why are they underserved? Get ideas from participants on institutional barriers Insufficient resources on the community side access, social capital/connections, campaign funding, higher education, media voice, time, energy, etc. Insufficient existing capacity on community side: no ones ever asked me that, dont have the context to understand question, didnt know I had the right, didnt know my voice mattered TAKEAWAY: confronting the political code
  3. 10:30-10:35 Introduce ourselves Go over outline above Talia: Why do this work? What motivates you? Federally mandated Title VI, EJ Builds a lasting outcome Leads to better solutions Can reduce last-minute outcry/challenges Ethically the right thing to do TAKEAWAYS: 1 thing today we each most want to accomplish Talia: want you to approach new-to-you communities with curiosity, a desire to help, and a sense that youre not the expert (and thats ok) Mike: see the value of building relationships despite the lack of resources
  4. 10:35-10:40 Talia: How wed like to work together today: Share your wisdom. Youre all experts, so if you have questions, perspective, critique please speak up. Use your words. Be specific when you describe people, communities, problems. If I never hear a person referred to as diverse again, itll be too soon. Get comfortable with discomfort. This kind of work often touches a very personal cord, it can be emotionally or politically challenging. When you feel that twinge stick with it, it often means theres something important happening. Screw up with heart. Q: Why do we fear screwing up? We all, at one point or another, will make mistakes, and no amount of expertise or sensitivity can prevent them. Better to speak honestly and in good faith, and then make a sincere apology when someone points out an error. TAKEAWAY: feeling uncomfortable is not the same as being unsafe / learn what risks are worthwhile and recoverable.
  5. 10:40-10:45 Mike: describe the two approaches. Pros/cons? Ethical discomfort with speed dating is there ever a good justification? TAKEAWAY: Speed dating is resource-efficient until it isnt Long-term partnership: messy, takes time, may not get you what you want at first but builds capacity
  6. 10:45-10:55 Mike Doing your homework who should you engage? Based on what? Q: finding and distinguishing ambassadors, community leaders, and trusted connectors whats the dif? Do they have the resources/capacity to participate? If not, what can you do to support participation? Some ideas? - group Cultural norms and making the initial approach Translation and interpretation when and why. Ask for tips on whether to translate, which interpretation services work, etc. TAKEAWAY: creating considered community connections
  7. 10:45-10:55 (cont.) Mike Google Translates sucks! Test case Portland Mercury article English>Spanish>English TAKEAWAY: not an adequate alternative to professional translation
  8. 10:55-11:05 Talia Set an appropriate expectation for yourself this wont happen the first time you meet someone its about baby steps. Going where community is and providing respect (food, childcare, transit accessible) Avoiding accidental intimidation Status difference Q: Is Mike older white man the right representative? The implicit threat of Im with the government (law enforcement experiences, immigration status, etc.) Choosing safe ground (familiar location, no police stations!, places of faith arent a universal option) How many staff is too many? (What if your doctor walked in with six other doctors?) Hearing and acknowledging the past Having a conversation on their terms (out of your comfort zone, but in theirs) Be prepared for other communication styles circular storytelling where point is implied, emotional expression, silence, yes as face-saving no Listen to, acknowledge, and reflect the values you hear Understand who the community trusts it likely isnt you at that moment! TAKEAWAY: Have the conversation on their terms
  9. 11:05-11:15 Talia Put community in position to answer if participation is worth their time: Does it match up with their historical perspective, their goals/values? Be honest about decision-making process what can they influence, how much Be transparent in how you use their input and what results it has, verify you got it right The project can demonstrate immediate economic value for the community: Rent meeting space at local establishment Use local businesses for refreshment Pay local businesses for childcare services Making the most of their time Q: Based on our survey today, would you take another survey from us? When committees arent the right answer Technical data vs. heart Q: Can you (should you) address power imbalances between stakeholder groups? What is important to the community should be a part of the conversation Serving as a liaison when pressing community issues are outside of the project scope TAKEAWAY: get honest & creative to give them maximum value for their time
  10. 11:15-11:20 Mike Who is the best person? Q: Should this even be a person or should it be programmatic/institutionalized for your client/organization/agency? Ideas for relationship building
  11. 11:20-11:40 Mike Beforehand: give instructions (each group gets one budget level), let participants work, give time warnings. Afterward: debrief
  12. 11:40-11:45 Talia: wrap up, thanks, point to resources.