2014 PI Works! Reaching the Unreachables by Talia Jacobson (ODOT) and Mike Dahlstrom (Washington County)
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1. T A L I A J A C O B S O N , M A J O R P R O J E C T S P L A N N E R ,
O D O T R E G I O N 1
M I K E D A H L S T R O M , S E N I O R P L A N N E R ,
W A S H I N G T O N C O U N T Y
I A P 2 C A S C A D E C H A P T E R R E G I O N A L C O N F E R E N C E
2 0 1 4
Reaching the Unreachables
2. ?
Barriers to reaching the underserved?
Term of art Title VI/EJ:
Communities of color
Communities in poverty
Immigrants & refugees
communities
Communities with limited
English proficiency
Also used as political code
Image from the Immigrant & Refugee
Community Organization, accessed
6/12/2014
3. What Well Discuss Today
What kind of
relationship?
Four steps for working
with underserved
communities
Small group exercises
Image from the Center for Intercultural Organizing,
accessed 6/12/2014
4. Ground Rules
1. Share your wisdom
2. Use your words
3. Get comfortable with
discomfort
4. Screw up with heart
Image from the Center for Intercultural Organizing, accessed 6/12/2014
5. Speed dating Long-term partnership
What Kind of Relationship Are You Seeking?
Image from Autostraddle, accessed 6/12/2014 Creative Commons (CC) license by Karthikeyan Pandian,
accessed 6/12/2014 at Wikipedia
6. Step 1: Reaching Out
Doing your homework
Finding connectors,
ambassadors, & leaders
Culture & making the
approach
Translation &
interpretation
Image from the Immigrant & Refugee
Community Organization, accessed
6/12/2014
7. Step 1: Reaching Out
Google Translate
EnglishSpanishEnglish
Have you ever made a strange
young man with no trans or
home, which has been rejected
by her family and has no where
to go, what are their needs?
In Oregon, the time to celebrate
our legislators and school districts
responsible safety laws-existing
schools is upon us.
Original English text:
Have you ever asked a homeless
queer or trans youth, who has
been rejected by their family and
has nowhere to go, what their
needs are?
In Oregon, the time to hold our
lawmakers and school districts
accountable for existing safe-
schools laws is upon us.
Text from the Portland Mercury, accessed 6/17/2014
8. Step 2: (Re-)Building Trust
Going where the
community is
Avoiding accidental
intimidation
Hearing &
acknowledging the past
Having a conversation on
their terms
Understand who they
trust Image from James Rojas, accessed 6/12/2014
9. Step 3: Demonstrating Value
Image from the Center for Intercultural Organizing,
accessed 6/12/2014
Helping them decide if
youre worth it
Committing to honesty
Investing locally
Making the most of their
time
Finding space for what
matters to them
10. Step 4: Sustaining the Connection
Deciding between
personal & institutional
connections
Making the hand-off, if
needed
Ideas for relationship-
building
Image from the Native American Youth and Family
Center, accessed 6/12/2014
11. Small Group Exercise
Your mission:
You have $2,000,
$20,000, or $200,000 to
design a public
involvement plan for a
diverse community of
40,000 people.
Identify your top three
tasks for each budget level.
Be ready to report out.
12. Resources
American Factfinder: searchable
Census & ACS data
Anne Morris & Associates
Publications: FHWA & NCHRP
guides on involving EJ, LEP, low-
literacy, and underserved
communities
Country Insights: resource providing
detailed comparisons of cultural
etiquette and norms
Language Mapper: shows density
and distribution of languages spoken
at home
Metro Public Engagement Guide:
includes useful checklists and tools
Editor's Notes
10:15-10:20 As attendees file into room, hand them a URL (about half will be English, half Filipino). Ask them to go to the site and fill out a 3 question survey. If you get the answers right, there may be a prize.
10:20-10:25 Mike: Debrief and discussion of barriers: (1 to 2 responses each, test support of those responses with the audience)
How many went to the URL? If not, why? What is the barrier?
For those who went to the site, how many filled out the survey? If not, why?
For those of who speak Filipino, did the questions make sense? If not, why?
For those who went to the English site, what were the correct answers?
Did the incentive of a prize help?
TAKEAWAY: How did it feel to be left out, or take a context-free crappy survey?
10:25 10:30: Talia: Defining underserved, disadvantaged, underprivileged
Term of art: Federally designated Title VI and Environmental Justice communities those listed on the slide
Political code: communities weve been able to get away with ignoring communities without privilege
Q: what are the barriers to reaching these communities why are they underserved? Get ideas from participants on institutional barriers
Insufficient resources on the community side access, social capital/connections, campaign funding, higher education, media voice, time, energy, etc.
Insufficient existing capacity on community side: no ones ever asked me that, dont have the context to understand question, didnt know I had the right, didnt know my voice mattered
TAKEAWAY: confronting the political code
10:30-10:35
Introduce ourselves
Go over outline above
Talia: Why do this work? What motivates you?
Federally mandated Title VI, EJ
Builds a lasting outcome
Leads to better solutions
Can reduce last-minute outcry/challenges
Ethically the right thing to do
TAKEAWAYS: 1 thing today we each most want to accomplish
Talia: want you to approach new-to-you communities with curiosity, a desire to help, and a sense that youre not the expert (and thats ok)
Mike: see the value of building relationships despite the lack of resources
10:35-10:40 Talia: How wed like to work together today:
Share your wisdom. Youre all experts, so if you have questions, perspective, critique please speak up.
Use your words. Be specific when you describe people, communities, problems. If I never hear a person referred to as diverse again, itll be too soon.
Get comfortable with discomfort. This kind of work often touches a very personal cord, it can be emotionally or politically challenging. When you feel that twinge stick with it, it often means theres something important happening.
Screw up with heart. Q: Why do we fear screwing up? We all, at one point or another, will make mistakes, and no amount of expertise or sensitivity can prevent them. Better to speak honestly and in good faith, and then make a sincere apology when someone points out an error.
TAKEAWAY: feeling uncomfortable is not the same as being unsafe / learn what risks are worthwhile and recoverable.
10:40-10:45 Mike: describe the two approaches.
Pros/cons?
Ethical discomfort with speed dating is there ever a good justification?
TAKEAWAY:
Speed dating is resource-efficient until it isnt
Long-term partnership: messy, takes time, may not get you what you want at first but builds capacity
10:45-10:55 Mike
Doing your homework who should you engage? Based on what?
Q: finding and distinguishing ambassadors, community leaders, and trusted connectors whats the dif?
Do they have the resources/capacity to participate? If not, what can you do to support participation? Some ideas? - group
Cultural norms and making the initial approach
Translation and interpretation when and why. Ask for tips on whether to translate, which interpretation services work, etc.
TAKEAWAY: creating considered community connections
10:45-10:55 (cont.) Mike
Google Translates sucks! Test case Portland Mercury article English>Spanish>English
TAKEAWAY: not an adequate alternative to professional translation
10:55-11:05 Talia
Set an appropriate expectation for yourself this wont happen the first time you meet someone its about baby steps.
Going where community is and providing respect (food, childcare, transit accessible)
Avoiding accidental intimidation
Status difference Q: Is Mike older white man the right representative?
The implicit threat of Im with the government (law enforcement experiences, immigration status, etc.)
Choosing safe ground (familiar location, no police stations!, places of faith arent a universal option)
How many staff is too many? (What if your doctor walked in with six other doctors?)
Hearing and acknowledging the past
Having a conversation on their terms (out of your comfort zone, but in theirs)
Be prepared for other communication styles circular storytelling where point is implied, emotional expression, silence, yes as face-saving no
Listen to, acknowledge, and reflect the values you hear
Understand who the community trusts it likely isnt you at that moment!
TAKEAWAY: Have the conversation on their terms
11:05-11:15 Talia
Put community in position to answer if participation is worth their time:
Does it match up with their historical perspective, their goals/values?
Be honest about decision-making process what can they influence, how much
Be transparent in how you use their input and what results it has, verify you got it right
The project can demonstrate immediate economic value for the community:
Rent meeting space at local establishment
Use local businesses for refreshment
Pay local businesses for childcare services
Making the most of their time
Q: Based on our survey today, would you take another survey from us?
When committees arent the right answer
Technical data vs. heart
Q: Can you (should you) address power imbalances between stakeholder groups?
What is important to the community should be a part of the conversation
Serving as a liaison when pressing community issues are outside of the project scope
TAKEAWAY: get honest & creative to give them maximum value for their time
11:15-11:20 Mike
Who is the best person?
Q: Should this even be a person or should it be programmatic/institutionalized for your client/organization/agency?
Ideas for relationship building
11:20-11:40 Mike
Beforehand: give instructions (each group gets one budget level), let participants work, give time warnings.
Afterward: debrief
11:40-11:45 Talia: wrap up, thanks, point to resources.