This document summarizes a student's implicit association test comparing their implicit attitudes towards domestic products versus foreign-made articles. The student presented words related to good (romance, precious, etc.) and bad (tragedy, boring, etc.) and found they more quickly associated the good words with foreign-made articles, suggesting an unconscious preference despite claiming to love domestic products. The student designed this IAT study for self-reflection on their own attitudes.
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Iat??
1. Persuasion and
Attitude Change
Making own IAT
Psychology 20092103
Kwon So-yeong
2. IAT: Implicit Association Test
My own IAT: Domestic products vs.
Foreign-made articles
Good: romance, precious, fantasy, happy, love
Bad: tragedy, boring, stupid, awful, brutal
21. Foreign-made articles Domestic
products
Good Bad
romance, precious, fantasy, happy, love
tragedy, boring, stupid, awful, brutal
22. This IAT designed for inquire, Say you love the
seemingly Domestic products,
but unconsciously tend to automatically prefer
Foreign-made article.
My design is over, Thank you ?