Ibc golden listing for resellers 20110906
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The document summarizes Ori platform, a service that aggregates business listing data across multiple online directories and sources. It consolidates similar business profiles into single "places" and generates overviews of base data, reviews, and user-generated content for each business. The platform has APIs that allow resellers to access reputation and presence reports, upload listings, and more. Future plans include expanding syndication of business listings, improving content validation, and launching in additional countries.
Ibc golden listing for resellers 20110906
- 1. Ori platform GOLDEN LISTING Strictly confidential 息 Innerballoons Consulting BV 2009-11
- 2. We put the fragmented local search market back together Broad directories Verticals ≒ Running across 28 directories and verticals, with more going live ≒ We currently crawl 5,352,644 profile pages and resolve these to 1,598,362 unique places, of which 998,694 are found on more than one directory Strictly confidential 息 Innerballoons Consulting BV 2009-11
- 3. Network and basic reporting (NL) Site Status Google Places Correct De Telefoongids Niet correct 1888 Niet correct Telefoonboek.nl Niet correct Foursquare Ontbreekt Tupalo Correct Hotfrog Onvolledig TomTom Places Correct YelloYello Niet correct Bedrijventoets Correct Zoeken.nu Onvolledig AlleBedrijvenInNederland Ontbreekt BedrijvenUitNederland Niet corect Zoekned Ontbreekt Brownbook Ontbreekt Qype Ontbreekt Strictly confidential 息 Innerballoons Consulting BV 2009-11
- 4. Matching across content sources ≒ A well-known business might have 20+ different profile pages ≒ We match all profile pages for a single business into a place Matching uses name & address, or name & geo-location, or name & telephone We also use input from users and business owners ≒ We generate an overview of base data across all profile pages for one business ≒ We generate overviews of reviews and structured user-generated content across all profile pages for one business ≒ We generate overviews of unstructured user-generated content across realtime and social media, including Twitter, Facebook and blogs Strictly confidential 息 Innerballoons Consulting BV 2009-11
- 5. We summarise user-generated content The Greyhound Inn: number 1 of 37 pubs in Cheshire for food and number 3 of 37 for ambience heel lekker werkelijk briljant bediening beleeft de allerbeste perfecte biefstuk gezellig mals onbeschoft voortreffelijk top tent bijzonder doodzonde John de Wit Klusbedrijf is nummer 3 van alle 8 badkamer en toilet bedrijven in Gouda, met een gemiddelde reputatie van 8/10 Mediterraneo scored 75% across 24 reviews this month, up from 52% last month Rob heeft ons fantastische geholpen een vakman, betrouwbaar en flexibel synes v脱relserne var gode. receptionen fungerede godt Strictly confidential 息 Innerballoons Consulting BV 2009-11
- 6. We have lots of features for resellers ≒ Everything is built around our API Reputation reporting Presence reporting Can request all profile pages URL for a single business Upload listings for presence management distribution ≒ We allow bulk uploads and can assign companies to salespeople or territories or opcos ≒ We have an affiliate platform ≒ We have a widget to generate free reports Strictly confidential 息 Innerballoons Consulting BV 2009-11
- 7. Roadmap (1) ≒ GoldenListing GoldenListing Push: Distributing business listing content to a syndication network (live in the Netherlands and UK) GoldenListing Live: Updating content across multiple sites instantaneously and reporting on the impressions, clicks and leads generated across the syndication network (Q4) GoldenListing Buzz: Aggregating and summarising SME content from real-time and social networks (Q4) ≒ Ori Ori Content: Suggesting new listings and new content for additional listings to existing directories Ori TrueListing: Scalable validation of business listing content using a combination of crawling and crowdsourcing (Q4) Strictly confidential 息 Innerballoons Consulting BV 2009-11
- 8. Roadmap (2) ≒ Other More normalisation across entities (Q4): categories, keywords, opening hours Crowdsourced local ontology generation (Q1 2012) ≒ Country rollout In discussions about Poland, Denmark, Sweden, Czech Republic, South Africa and UK Capacity for a new country each calendar month Strictly confidential 息 Innerballoons Consulting BV 2009-11