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(i)Beacons f0r
Recruitment Events
Claire Gibbons
Senior Web and Content Manager
University of Bradford
@planetclaire
Ben Butchart
Workgroup leader, Software Engineering
EDINA
@bbutchart
30 July 20151 #iwmw15 #A2
Welcome and intros
 Claire Gibbons
 Ben Butchart
 And you?
 Overview of Beacons Technology
 Beacons at Bradford
 Use cases: over to you
 Opportunities and barriers in your institution
 General feedback
30 July 2015 #iwmw15 #A22
Beacons at Bradford
What we did!
30 July 2015 #iwmw15 #A23
Bradfords Beacons
 Background to the project
 What we did: technical and user-experience
 How it worked in practice
 Barriers to overcome
 Data and tracking  issues and DP
 Opportunities and future developments
30 July 2015 #iwmw15 #A24
Background to the project: teams
 Mobile Technology Team
(IT Services)
 Web Team (central
Marketing)
 Recruitment Events Team
 Final year student project
 Implementing a Bluetooth
beacon system as part of a
Smartphone app
 App: About UoB = free!
30 July 2015 #iwmw15 #A25
Background to the project: aims
 To provide context-sensitive information and
messaging to visitors at recruitment events to make
their visit more seamless and engaging
 To gather data from visitors about their visit, including
locations visited and journeys around the campus
taken, to improve future activities (this is anonymous
data)
 To showcase the iBeacons and new technologies, our
student work and a collaborative approach to using
new technologies from colleagues across the
University
30 July 2015 #iwmw15 #A26
Background to the project: pilots
 Applicant Visit Day 
March 2015
 Open Day July 2015
30 July 2015 #iwmw15 #A27
What we did: technical and UX
 What beacons should we use
 Where should the beacons go
 How should the beacons be
managed
 What data should be tracked
 What content should be
pushed
 http://kontakt.io/
30 July 2015 #iwmw15 #A28
Scenarios
 Tracking the beacon-user
interaction
 Pushing an alert message
(various types of
messages) to the user on
beacon interaction
30 July 2015 #iwmw15 #A29
Beacon locations
30 July 2015 #iwmw15 #A210
Challenges: technical
 Manual set-up
 Interference
 Permanent versus mobile beacons
 Android version
30 July 2015 #iwmw15 #A211
Beacon dashboard
30 July 2015 #iwmw15 #A212
Content  logic and creation
30 July 2015 #iwmw15 #A213
Location recording
30 July 2015 #iwmw15 #A214
So how does it actually work then?
 Beacon > BLE signal > OS > app API > push message
30 July 2015 #iwmw15 #A215
Challenges: UX
 Content
 Users need the app
 Beacons are stealable
 Data and Data Protection
 Battery life
 Device requirements
 iPhone 4s or above or iPad 3 or above
 Bluetooth
 Wifi/3G connection (internet connection)
30 July 2015 #iwmw15 #A216
Further developments
 Message sequencing and conditioning
 Checking In
 Scavenger Hunts
 Permanent beacons on-campus
30 July 2015 #iwmw15 #A217
Over to you
 Use cases: ideas and
suggestions
 Museum in Antwerp
 Opportunities and barriers in
your institution (technical or
human)
 Next steps for you
 General feedback
30 July 2015 #iwmw15 #A218
Feedback
 Ideas
 Opportunities
 Challenges
 Barriers
 Your next steps
 General thoughts
30 July 2015 #iwmw15 #A219
Thanks!
John Fairhall, Stephen Brown, Stefan Mangu

30 July 2015 #iwmw15 #A220
30 July 2015 #iwmw15 #A221

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(iBeacons) for Recruitment Events (University of Bradford)

  • 1. (i)Beacons f0r Recruitment Events Claire Gibbons Senior Web and Content Manager University of Bradford @planetclaire Ben Butchart Workgroup leader, Software Engineering EDINA @bbutchart 30 July 20151 #iwmw15 #A2
  • 2. Welcome and intros Claire Gibbons Ben Butchart And you? Overview of Beacons Technology Beacons at Bradford Use cases: over to you Opportunities and barriers in your institution General feedback 30 July 2015 #iwmw15 #A22
  • 3. Beacons at Bradford What we did! 30 July 2015 #iwmw15 #A23
  • 4. Bradfords Beacons Background to the project What we did: technical and user-experience How it worked in practice Barriers to overcome Data and tracking issues and DP Opportunities and future developments 30 July 2015 #iwmw15 #A24
  • 5. Background to the project: teams Mobile Technology Team (IT Services) Web Team (central Marketing) Recruitment Events Team Final year student project Implementing a Bluetooth beacon system as part of a Smartphone app App: About UoB = free! 30 July 2015 #iwmw15 #A25
  • 6. Background to the project: aims To provide context-sensitive information and messaging to visitors at recruitment events to make their visit more seamless and engaging To gather data from visitors about their visit, including locations visited and journeys around the campus taken, to improve future activities (this is anonymous data) To showcase the iBeacons and new technologies, our student work and a collaborative approach to using new technologies from colleagues across the University 30 July 2015 #iwmw15 #A26
  • 7. Background to the project: pilots Applicant Visit Day March 2015 Open Day July 2015 30 July 2015 #iwmw15 #A27
  • 8. What we did: technical and UX What beacons should we use Where should the beacons go How should the beacons be managed What data should be tracked What content should be pushed http://kontakt.io/ 30 July 2015 #iwmw15 #A28
  • 9. Scenarios Tracking the beacon-user interaction Pushing an alert message (various types of messages) to the user on beacon interaction 30 July 2015 #iwmw15 #A29
  • 10. Beacon locations 30 July 2015 #iwmw15 #A210
  • 11. Challenges: technical Manual set-up Interference Permanent versus mobile beacons Android version 30 July 2015 #iwmw15 #A211
  • 12. Beacon dashboard 30 July 2015 #iwmw15 #A212
  • 13. Content logic and creation 30 July 2015 #iwmw15 #A213
  • 14. Location recording 30 July 2015 #iwmw15 #A214
  • 15. So how does it actually work then? Beacon > BLE signal > OS > app API > push message 30 July 2015 #iwmw15 #A215
  • 16. Challenges: UX Content Users need the app Beacons are stealable Data and Data Protection Battery life Device requirements iPhone 4s or above or iPad 3 or above Bluetooth Wifi/3G connection (internet connection) 30 July 2015 #iwmw15 #A216
  • 17. Further developments Message sequencing and conditioning Checking In Scavenger Hunts Permanent beacons on-campus 30 July 2015 #iwmw15 #A217
  • 18. Over to you Use cases: ideas and suggestions Museum in Antwerp Opportunities and barriers in your institution (technical or human) Next steps for you General feedback 30 July 2015 #iwmw15 #A218
  • 19. Feedback Ideas Opportunities Challenges Barriers Your next steps General thoughts 30 July 2015 #iwmw15 #A219
  • 20. Thanks! John Fairhall, Stephen Brown, Stefan Mangu 30 July 2015 #iwmw15 #A220
  • 21. 30 July 2015 #iwmw15 #A221