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Ibj ije hugues rey version def 15112012

Hugues Rey
Hugues Rey

Op donderdag 15 november 2012 organiseert het IBJ zijn 23ste Dag van de bedrijfsjurist. Het thema van dit jaar is "Social Media: recht of anarchie?". Le jeudi 15 novembre 2015, l'IJE organise sa 23i竪me Journ辿e du juriste d'entreprise. Le th竪me de cette ann辿e est "Social Media: droit ou anarchie?".

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Social Media from a Marketing and Communication Perspective New Hype or Last Grail ?
As an Introduction - My Family Network - Louis Rey Paul Fremault Pr辿sident Em辿rite Avocat G辿n辿ral la Cour dAppel de Bruxelles pr竪s la Cour militaire
Agenda Communication New Realities Hype vs New Grail Social Media New Rules Social Media Integration In Conclusion Pitfalls & Opportunities
We've gone from being exposed to about 500 brand messages a day back in the 1970s to as many as 5,000 a day today. Jay Walker-Smith Yankelovich Consumer Research
See: 5,000 Engage: 76 Recall: 12 Act on: 5 Yankelovich Consumer Research
See: 5,000 you Engage: 76 have to Recall: 12 be the Act on: 5 0.1% Yankelovich Consumer Research
Ibj ije hugues rey version def 15112012
Social Media Maturity vs Visibility Source: Gartner Curve
Social Media in Belgium : #1 Source: Comscore Belgium 2011-2012
Mobile is going on !
The New Grail: Integration ! 束 You are exposed to this brand through the following 損 P O E ADVERTISING IN MEDIA WEB SITES, OPINION OF FRIENDS & FAMILY, (TV, INTERNET, RADIO, OUTDOOR, PR POINT OF SALES. WORD-OF-MOUTH, OPINION OF ESS) MAILINGS, E- SURFERS (BLOGS, FORUMS), SOCIAL MAILINGS, PROMOTIONAL NETWORKS AND PRESS COVERAGE GIFTS, TRADE EXHIBITIONS, SPONSORED EVENTS www.grp.be
Everything is Media !
Earned: Steve PR 2.0 & Brand Ambassador
SoMe is Paid.Owned.Earned P O E Facebook Ads Facebook Fanpages Users interactions (Like, Comment, Share) Presentation title｢14
SoMe is Paid.Owned.Earned P O E YouTube Pre-roll YouTube Brand Channel Users interactions (Like, Dislike, Share, Comment) Presentation title｢15
Influence of Paid Media 2012, IN BELGIUM, PAID MEDIA REMAIN THE MOST EFFICIENT WITH 58% OF TOTAL IMPACT BEFORE THE EARNED MEDIA AT 25 % OWNED MEDIA ARE SCORING AT 17 %. P O E 58% 17% 25%
Trust in Advertsing Source: Nielsen 2012 92 % 70%T Trust Completely / Sowhat Trust Completely / Sowhat Recommendations Consumers opinion from people I know posted Online
Decision Process New Rules
Ibj ije hugues rey version def 15112012
1st Media = Shops O
Stunt Owned Media O
A full digital owned plateforms O
Fans doing more than likes E
#
E 50 Fan pages
#
E 30 Fan Pages
CONTROL vs. REACH REACH E P O CONTROL
Challenges
Ibj ije hugues rey version def 15112012
Earned is powerfull but must be managed
The power of fans is that they influence their friends 4.979.524 Friends of Fans 34.121 Fans
Privacy: Friction Less Sharing Technology is Limitless Presentation title｢33
Privacy ? Empathy ! Presentation title｢34
Employees Involvment Ex: Customer Care
Employees Involvment Ex: Kitchen Aid Case Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president. #nbcpolitics, @KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet. An insensitive tweet poking fun at President Barack Obamas late grandmother posted on KitchenAids official U.S. account caught the eye of many Twitter users Wednesday night during the presidential debate.
As a conclusion Strenghts & Weaknesses GROWING MEDIA TRANSPARENT MEDIA INTERACTIVE MEDIA EVOLVING MEDIA TARGETED MEDIA EXPONENTIAL MEDIA VIRAL MEDIA PERMANENT MEDIA COST-EFFICIENT MEDIA MEASURABLE MEDIA 37
Lets keep in touch ! Huguesrey www.rey.be Hugues.rey@be.havasmedia.com

More Related Content

Ibj ije hugues rey version def 15112012

  • 1. Social Media from a Marketing and Communication Perspective New Hype or Last Grail ?
  • 2. As an Introduction - My Family Network - Louis Rey Paul Fremault Pr辿sident Em辿rite Avocat G辿n辿ral la Cour dAppel de Bruxelles pr竪s la Cour militaire
  • 3. Agenda Communication New Realities Hype vs New Grail Social Media New Rules Social Media Integration In Conclusion Pitfalls & Opportunities
  • 4. We've gone from being exposed to about 500 brand messages a day back in the 1970s to as many as 5,000 a day today. Jay Walker-Smith Yankelovich Consumer Research
  • 5. See: 5,000 Engage: 76 Recall: 12 Act on: 5 Yankelovich Consumer Research
  • 6. See: 5,000 you Engage: 76 have to Recall: 12 be the Act on: 5 0.1% Yankelovich Consumer Research
  • 8. Social Media Maturity vs Visibility Source: Gartner Curve
  • 9. Social Media in Belgium : #1 Source: Comscore Belgium 2011-2012
  • 11. The New Grail: Integration ! 束 You are exposed to this brand through the following 損 P O E ADVERTISING IN MEDIA WEB SITES, OPINION OF FRIENDS & FAMILY, (TV, INTERNET, RADIO, OUTDOOR, PR POINT OF SALES. WORD-OF-MOUTH, OPINION OF ESS) MAILINGS, E- SURFERS (BLOGS, FORUMS), SOCIAL MAILINGS, PROMOTIONAL NETWORKS AND PRESS COVERAGE GIFTS, TRADE EXHIBITIONS, SPONSORED EVENTS www.grp.be
  • 13. Earned: Steve PR 2.0 & Brand Ambassador
  • 14. SoMe is Paid.Owned.Earned P O E Facebook Ads Facebook Fanpages Users interactions (Like, Comment, Share) Presentation title｢14
  • 15. SoMe is Paid.Owned.Earned P O E YouTube Pre-roll YouTube Brand Channel Users interactions (Like, Dislike, Share, Comment) Presentation title｢15
  • 16. Influence of Paid Media 2012, IN BELGIUM, PAID MEDIA REMAIN THE MOST EFFICIENT WITH 58% OF TOTAL IMPACT BEFORE THE EARNED MEDIA AT 25 % OWNED MEDIA ARE SCORING AT 17 %. P O E 58% 17% 25%
  • 17. Trust in Advertsing Source: Nielsen 2012 92 % 70%T Trust Completely / Sowhat Trust Completely / Sowhat Recommendations Consumers opinion from people I know posted Online
  • 18. Decision Process New Rules
  • 20. 1st Media = Shops O
  • 22. A full digital owned plateforms O
  • 23. Fans doing more than likes E
  • 24. #
  • 25. E 50 Fan pages
  • 26. #
  • 27. E 30 Fan Pages
  • 28. CONTROL vs. REACH REACH E P O CONTROL
  • 31. Earned is powerfull but must be managed
  • 32. The power of fans is that they influence their friends 4.979.524 Friends of Fans 34.121 Fans
  • 33. Privacy: Friction Less Sharing Technology is Limitless Presentation title｢33
  • 34. Privacy ? Empathy ! Presentation title｢34
  • 35. Employees Involvment Ex: Customer Care
  • 36. Employees Involvment Ex: Kitchen Aid Case Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president. #nbcpolitics, @KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet. An insensitive tweet poking fun at President Barack Obamas late grandmother posted on KitchenAids official U.S. account caught the eye of many Twitter users Wednesday night during the presidential debate.
  • 37. As a conclusion Strenghts & Weaknesses GROWING MEDIA TRANSPARENT MEDIA INTERACTIVE MEDIA EVOLVING MEDIA TARGETED MEDIA EXPONENTIAL MEDIA VIRAL MEDIA PERMANENT MEDIA COST-EFFICIENT MEDIA MEASURABLE MEDIA 37
  • 38. Lets keep in touch ! Huguesrey www.rey.be Hugues.rey@be.havasmedia.com

Editor's Notes

  1. Keynote le aernedultime: PR et Buzz