IBM on campus program team8_hult_sf
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The document discusses an on-campus program and provides information on its goals, competitors, value proposition, target personas, branding, marketing strategy, and execution plan. It outlines goals to increase student awareness and engagement levels. It also discusses developing a 360 marketing plan incorporating all target personas through both online and offline channels. This includes events, partnerships, social media, a connected webpage, and a promotional video.
IBM on campus program team8_hult_sf
- 1. Roseanne Moises Sisi Guo Athicha Puissarakij Ana Maria Munoz Osama Elgohary Akshay Vannery ON CAMPUS PROGRAM
- 2. Goals HowHow can we can we Student Mind be different? increase settings awareness level?
- 3. Competitors What are others doing ?
- 6. Value Prop Program Values Technical AND non technical (people that generate content as well) Collaboration of resources (IBMER) On campus expertise
- 7. Personas Who is the target audience? CONnie DiON JON Never heard about the Aware of the program but Aware of the program program doesnt understand the and its benefits but not benefits. engaged.
- 8. Branding Branding The Logo
- 11. Brochure The Main Concepts Simplicity Engagement Clarity Readability
- 12. Brochure
- 13. Infographic
- 14. Strategy 360 Marketing plan that incorporates all personas touch point
- 15. Execution Off LINE MARKETING STRATEGY - Kick-off Event - University events
- 17. OFF-LINE University Events Introduce the program to the students on Orientation Day and engage them during the year in Career fairs
- 18. Partnerships Seek for on campus partners -Student Clubs -Student Services
- 19. Execution ONLINE MARKETING STRATEGY - Social Media: Blog, Facebook, Twitter - Connected Webpage - Promotional Video
- 20. BLOG - Students can share their ideas and comment on the posts. - More discussion & More engagement
- 21. Social Media FACEBOOK - IBM On Campus Program Global Fan Page - IBM On Campus Program page for each university
- 22. Social media TWITTER - Unique accounts for each campus -One unified, official account for all global campuses #IBMOCP, #IBMOCPCairoUniversity
- 23. On-line CONNECTED WEBPAGE Centralized platform to connect all IBMers and university students around the world.
- 26. On-line PROMOTIONAL VIDEO Inspire students and promote the diversity and worldliness of the program.
- 27. Questions? ?