ibop product overview
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bop is a photo book service that takes up to 30 images uploaded by a user each month from their digital cameras and devices and formats them into a printed photo book. bop adds relevant advertisements to the backs of the photos based on the user's profile information. The service is free for users, with all costs covered by advertising revenue. bop prints the user's photo books and ships them each month, allowing users to archive their photo memories and share printed copies with friends and family for free. The targeted advertisements are paired with users' cherished photo memories in a way that traditional online or disposable ads are not.
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ibop product overview
- 1. { bop Product Overview Copyright 息2014 ibop Ltd. Highly Confidential. Do not distribute without express written permission.
- 2. What Is bop? bop Book Of Pictures bop is a photo book of digital images taken by a user, either randomly or in a traditional picture style, these images are then chosen by the user to a maximum of 30 images and uploaded via the bop app once a month. ibop then takes these images and formats them in to a book of pictures, these are matched with relevant advertisements based on: Age Gender Location Interest Advertisers Requirements bop also adds Geo-Mapping, & Temporal information to show where the user was & when the picture was taken.
- 3. What Is bop? bop can also print the name of the people in the photo on the back of it if highlighted & tagged by the bopper bop is FREE to the user, all costs are covered by bop 100% free app 100% free postage 100% free book of photos bop is a win for the bopper to get all those photo memories off their digital cameras, smart phones, laptops, desktops, tablets, memory cards, sticks etc. and build them into a portable library every month. The user can also order mutiple books to send to friends and family around the world, also FREE OF CHARGE If a user signs up with a military email address, they will be sent a second copy free automatically to be forwarded to the serviceman/woman
- 4. { Front Cover Selectable from a free range by the bopper What a bop looks like Customer detail printed direct to rear cover with postage licence
- 5. { Rear of front cover features full advert
- 6. { Rear of photos will feature GPS/Time/Date Information alongside advert
- 7. { Names tag-able & targeted advertising
- 8. { Delivery of coupons through scan-able codes
- 9. Why bop? bop is the innovative new traditional permission marketing channel which allows marketers to powerfully embed their brands in their customers most treasured memories. Its what marketing is meant to be about. boppers opt into receiving ads on the back of their photos in return for free prints on high quality photo paper, delivered monthly, they receive almost 400 free prints a year, a saving of almost 65 a year. Traditional advertising is disposable. Newspapers & magazines are thrown out or left behind, Billboards are replaced, TV & Cinema are ignored by DVR, channel Hoppers & latecomers. Online is dependent on the user clicking & actively seeking you out. Photographs are permanant. Cherished moments, loved ones, selfies. All memories. Would you throw away a memory? By placing your advert on the back of a boppers photpgraph, youre forever associating your brand with their memory. A memory that theyll share with family & friends & influential family decision makers.
- 10. {Dont just photograph it. bop it! ibop.me
Editor's Notes
- #5: The cover design will change on a monthly basis to create anticipatory demand. We are also considering having a selection of covers which the user can select themselves, some would be plain, some with design, some dark, some bright, male orientated, female orientated. We also want to run a design contest for users so that they can create a cover design & have that published.
- #6: The reverse of the front cover is sellable & commands a greater price as it is a full un-interrupted advert.
- #7: The reverse of each photo is physically printed upside down to enable us to have the ad on that open face the right way up with the user data confined to one quarter of the space. By leaving a white background, we dont crowd the user. With visuals. There is a small white space above the photo (approx. 遜 an inch) which is where the page is perforated for removing the photo from the book.
- #8: We intend to be able to offer specific targeted ads, so if for example, a user has small children, we can serve up baby orientated adverts. The user will be able to tag faces in the app & they will be printed on the reverse of the image along with the time, date & GPS location.
- #9: We will also be able to offer the user a scan-able image so that they can receive a coupon direct to their email or handset. We will need to know if they have an android or ios device to serve the correct code. (Passbook for Apple, Wallet for Android). The customer will scan the code with our built in scanner keeping them in the app.