If we believe that mobile ministry is an applicable avenue for understanding and continuing in the development of faith efforts in the 21st century, we might want to explore the shift the major medium of the age - mobile - is taking in going from being content led to context led from application, service delivery, and media delivery points of view.
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ICCM AU: Exploring the Shift from Content to Context (Keynote 3)
1. ANTOINE RJ WRIGHT (@MOBILEMINMAG
PROJECT
DATE CLIENT
#ICCMAU OCTOBER 2015
FROM WEBSITES TO MOBILE APPS, MOBILE WEB,
AND SERVICES
EXPLORING THE SHIFT FROM CONTENT
3. INTERNET ACCESS, MOBILE CONNECTIONS,
SOCIAL MEDIA
VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-
SOCIAL-MOBILE-2015/
4. INTERNET USE AS PERCENT OF POPULATION
VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-
SOCIAL-MOBILE-2015/
5. INTERACTION MORE IMPORTANT THAN
PRESENTATION
VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-
SOCIAL-MOBILE-2015/
15. INSIDE AN APP THERE WAS A DIFFERENT
EXPERIENCE
OR A COSTLY ONE
16. 8
CHARACTERIS
TICS OF
MOBILE
MOBILE IS THE FIRST PERSONAL MASS MEDIA
MOBILE IS PERMANENTLY CARRIED
MOBILE IS ALWAYS-ON
MOBILE HAS A BUILT-IN PAYMENT MECHANISM
MOBILE IS AVAILABLE AT THE POINT OF
CREATIVE INSPIRATION
MOBILE HAS THE MOST ACCURATE AUDIENCE
MEASUREMENT
MOBILE CAPTURES THE SOCIAL CONTEXT OF
MEDIA CONSUMPTION
MOBILE ALLOWS AUGMENTED REALITY TO BE
USED IN MEDIA
TOMI AHONEN, COMMUNITIES DOMINATE BRANDS
HTTP://COMMUNITIES-DOMINATE.BLOGS.COM/BRANDS/2009/12/LATEST-UNIQUE-ABILITY-FOR-MOBILE-THE-8TH-IS-DISCOVERED-
AUGMENTED-REALITY.HTML
19. ENABLING
ACTIONABLE
INTERACTIONS
IN THE SHORT
SPAN OF
ATTENTION
DRAWERS
HTTPS://BLOG.INTERCOM.IO/THE-
END-OF-APPS-AS-WE-KNOW-THEM/
AND
HTTPS://MEDIUM.COM/@ARJWRIGHT/
GESTURES-AND-NOTIFICATIONS-AS-
THE-INTERACTIVE-OPERATING-
SYSTEM-478B0C60F37F
25. SKILLFULLY MAPPING YOUR CONTENT STRATEGY
HABAKKUK 2:2 - THE LORD ANSWERED ME: WRITE DOWN THISVISION; CLEARLY INSCRIBE IT ONTABLETS
SO ONE MAY EASILYREADIT.
26. MOBILE MINISTRY ANALYIZER TOOL (BETA)
HTTP://WWW.MOBILEMINISTRYMAGAZINE.COM/MOBILE-MINISTRY-CASE-STUDIES/MOBILE-
MINISTRY-ANALYIZER/