IC-IC Collaboration models
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The document compares three models for ownership and management of an Integrated Customer Service (ICS) system. Model 1 has an external editor owning and managing ICS. Model 2a has a consortium of stakeholders owning ICS and contracting an external editor. Model 2b also has the consortium owning ICS but managing and hosting the data themselves rather than contracting an external editor. The models are compared in terms of when each would be most beneficial based on factors like the scope of ICS implementation and the stakeholders' interests.
IC-IC Collaboration models
- 1. Model 1: Editor owns ICSSteering Committee ICSowner Contractual consortium Dataprovider Determines: - User interface - Technical interfaces - Data structure - External appearance Determines: - Content of ICS - Depth of information - Local marketing - Additional services - Hosting data Determines: -Conditions of data exchange - Details of collaboration - Rights of the Editor - Provide data - Own data Superior institution as for example the EU or a collaboration of all EU airport operators Airport operators Other transport providers Retail on transport hub Additional service providers External contracted Editor owns the ICS system Consortium of all stakeholders as contract partner of the Editor
- 2. Model 2a: Consortium owns ICSSteering Committee ICSowner Contractual consortium Dataprovider Determines: - User interface - Technical interfaces - Data structure - External appearance Determines: - Content of ICS - Depth of information - Local marketing - Additional services Determines: -Conditions of data exchange -Details of collaboration - Rights of the Editor - Provide data - Own data Superior institution as for example the EU Airport operators Other transport providers Retail on transport hub Additional service providers Consortium of all stakeholders own ICS and determines contractual agreement Editor hosting and managing data and content
- 3. Model 2b: Consortium owns ICSSteering Committee ICSowner Contractual consortium Dataprovider Determines: - User interface - Technical interfaces - Data structure - External appearance Determines: - Content of ICS - Depth of information - Local marketing - Additional services - Hosting Data Determines: - Conditions of data exchange - Details of collaboration - Rights of the Editor - Provide data - Own data Superior institution as for example the EU Airport operators Other transport providers Retail on transport hub Additional service providers Consortium of all stakeholders own ICS and determines contractual agreement and manages and hosts data
- 4. Comparison of the modelsModel1:Editor ownsICS Model2a: Consortiumowns ICS(externalEditor) Model2b: Consortium ownsICS Beneficial if: - ICS is only implemented as ICS App - Stakeholder have low interest (and less effort) in ICS network - Stakeholder have no interest in cross-selling services Beneficial if: - ICS is implemented as full service - Stakeholder have high interest in ICS network an branding possibilities with low management effort Beneficial if: - ICS is implemented as full service - Stakeholder have high interest in ICS network and branding possibilities - Stakeholder have interest in cross-selling services