際際滷

際際滷Share a Scribd company logo
ICICI Bank
Established in 1994, ICICI Bank is today the second largest bank in India and among the top 150 in
the world. In less than a decade, the bank has become a universal bank offering a well diversified
portfolio of financial services. It currently has assets of over US$ 79 billion and a market
capitalization of US$ 9 billion and services over 14 million customers through a network of about 950
branches, 3300 ATM's and a 3200 seat call center (as of 2007). The hallmark of this exponential
growth is ICICI Banks unwavering focus on technology.




Key Business Drivers


ICICI Bank was set up when the process of deregulation and liberalization had just begun in India and
the Reserve Bank of India (Indias central bank) had paved the way for private players in the banking
sector, which at that time was dominated by state-owned and foreign banks. Serving the majority of
the countrys populace, state owned banks had a large branch network, with minimal or no automation
and little focus on service. Foreign banks, on the other hand, deployed high-end technology, had
innovative product offerings, but had a very small branch network that serviced only corporate and
individuals with high net-worth. Sensing an untapped opportunity, ICICI Bank decided to target
Indias burgeoning middle class and corporate's by offering a high level of customer service and
efficiency that rivaled the foreign banks, on a much larger scale, at a lower cost. A crucial aspect of
this strategy was the emphasis on technology. ICICI Bank positioned itself as technology-savvy
customer friendly bank
CASE STUDY


                                        COST SAVING PROPOSAL


Swastik Limited manufacturers of special purpose machine tools have two divisions which are
periodically assisted by teams of visiting consultants. The management is worried about the study
increase of expenses in this regard over the years. An analysis of the last year expenses reveals the
following:


                          Consultants Remuneration                 Rs. 250000

                          Travel and Conveyance                    Rs. 150000

                          Accommodation expenses                   Rs. 600000

                          Boarding Charges                         Rs. 200000

                          Special Allowances                        Rs. 50000


The management estimates accommodation expenses to increase by Rs. 200000 annually.


As part of cost reduction drive Swastik Limited is proposing to construct a consultancy centre to take
care of the accommodation requirements of the consultants. This centre will additionally save the
company Rs. 50000 in boarding charges and Rs. 200000 cost of executive training program hitherto
conducted outside the company premises every year.


The following details are available regarding the construction and maintenance of the new centre.
       a) Land at a cost of Rs. 800000 already owned by the company will be used.
       b) Construction Rs. 1500000 including special furnishing.
       c) Cost of annual maintenance Rs. 150000
       d) Construction cost will be written off (at a uniform rate) over five years being the useful life.
Assuming that the write off of the construction cost as aforesaid will be accepted for tax purposes, that
the rate of tax will be 35% and that the desired rate of return is 15%. You are required to analyze the
feasibility of the proposal and make recommendations.
Case Study


Shane, an employee at a top investment bank, was sipping coffee at his desk when the phone rang. On
the call was his client, John, the CEO of ABC Steel.




Shane, Investment Banker                                  John, CEO of ABC Steel



Shane: Hey John, how are you?
John: Im fine, thank you. How are you?
Shane: Im doing good. I hear things are going great for ABC Steel.
John: Oh yeah, things are great  the economy is booming and theres a lot of demand for our
products.
Shane: Wow! Thats nice to hear. I also hear you bagged a big contract.
John: Yeah, and we need to build a new production facility soon. But we have a problem
Shane: Tell me about it.
John: Well, we need $200 million dollars to fund this new project
Shane: And you want to know how you can raise this money, right?
John: Right. We spoke to the bank, but man those interest rates are ridiculous!
Shane: I know. But there are other options you know.
John: Thats why I called. I was wondering if you could help us.
Shane: Sure, John. Let me do some homework and get back to you. Ill call you tomorrow morning?
John: Sounds perfect. Thanks Shane!


Shanes Options

Shane thought about Johns funding requirements. He made a list of all funding options for Johns
company and filtered the list down to three.
Taking a Loan
ABC Steel has a good credit rating. So getting a loan from any bank would be easy. But the rates of
interest are quite high. Also, the new plant will generate revenue only after a few years. This would
make immediate repayment difficult, adding to the debt burden. But after few year growth would be
35% to 40%.


Saving Money

ABC could save a percentage of the profits and build a plant after few years. However, John couldnt
wait that long because this would make it difficult for ABC Steel to meet the demand for steel in the
near future.



Stock selling

John could raise capital by offering company stocks to the public. Since the steel market is booming, a
lot of investors would buy ABCs shares. But the challenge is to manage the risks and complications
involved in the IPO process, government regulations and market uncertainties.


If you were in Shanes shoes, what option would you consider and why?

More Related Content

Icici bank

  • 1. ICICI Bank Established in 1994, ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade, the bank has become a universal bank offering a well diversified portfolio of financial services. It currently has assets of over US$ 79 billion and a market capitalization of US$ 9 billion and services over 14 million customers through a network of about 950 branches, 3300 ATM's and a 3200 seat call center (as of 2007). The hallmark of this exponential growth is ICICI Banks unwavering focus on technology. Key Business Drivers ICICI Bank was set up when the process of deregulation and liberalization had just begun in India and the Reserve Bank of India (Indias central bank) had paved the way for private players in the banking sector, which at that time was dominated by state-owned and foreign banks. Serving the majority of the countrys populace, state owned banks had a large branch network, with minimal or no automation and little focus on service. Foreign banks, on the other hand, deployed high-end technology, had innovative product offerings, but had a very small branch network that serviced only corporate and individuals with high net-worth. Sensing an untapped opportunity, ICICI Bank decided to target Indias burgeoning middle class and corporate's by offering a high level of customer service and efficiency that rivaled the foreign banks, on a much larger scale, at a lower cost. A crucial aspect of this strategy was the emphasis on technology. ICICI Bank positioned itself as technology-savvy customer friendly bank
  • 2. CASE STUDY COST SAVING PROPOSAL Swastik Limited manufacturers of special purpose machine tools have two divisions which are periodically assisted by teams of visiting consultants. The management is worried about the study increase of expenses in this regard over the years. An analysis of the last year expenses reveals the following: Consultants Remuneration Rs. 250000 Travel and Conveyance Rs. 150000 Accommodation expenses Rs. 600000 Boarding Charges Rs. 200000 Special Allowances Rs. 50000 The management estimates accommodation expenses to increase by Rs. 200000 annually. As part of cost reduction drive Swastik Limited is proposing to construct a consultancy centre to take care of the accommodation requirements of the consultants. This centre will additionally save the company Rs. 50000 in boarding charges and Rs. 200000 cost of executive training program hitherto conducted outside the company premises every year. The following details are available regarding the construction and maintenance of the new centre. a) Land at a cost of Rs. 800000 already owned by the company will be used. b) Construction Rs. 1500000 including special furnishing. c) Cost of annual maintenance Rs. 150000 d) Construction cost will be written off (at a uniform rate) over five years being the useful life. Assuming that the write off of the construction cost as aforesaid will be accepted for tax purposes, that the rate of tax will be 35% and that the desired rate of return is 15%. You are required to analyze the feasibility of the proposal and make recommendations.
  • 3. Case Study Shane, an employee at a top investment bank, was sipping coffee at his desk when the phone rang. On the call was his client, John, the CEO of ABC Steel. Shane, Investment Banker John, CEO of ABC Steel Shane: Hey John, how are you? John: Im fine, thank you. How are you? Shane: Im doing good. I hear things are going great for ABC Steel. John: Oh yeah, things are great the economy is booming and theres a lot of demand for our products. Shane: Wow! Thats nice to hear. I also hear you bagged a big contract. John: Yeah, and we need to build a new production facility soon. But we have a problem Shane: Tell me about it. John: Well, we need $200 million dollars to fund this new project Shane: And you want to know how you can raise this money, right? John: Right. We spoke to the bank, but man those interest rates are ridiculous! Shane: I know. But there are other options you know. John: Thats why I called. I was wondering if you could help us. Shane: Sure, John. Let me do some homework and get back to you. Ill call you tomorrow morning? John: Sounds perfect. Thanks Shane! Shanes Options Shane thought about Johns funding requirements. He made a list of all funding options for Johns company and filtered the list down to three.
  • 4. Taking a Loan ABC Steel has a good credit rating. So getting a loan from any bank would be easy. But the rates of interest are quite high. Also, the new plant will generate revenue only after a few years. This would make immediate repayment difficult, adding to the debt burden. But after few year growth would be 35% to 40%. Saving Money ABC could save a percentage of the profits and build a plant after few years. However, John couldnt wait that long because this would make it difficult for ABC Steel to meet the demand for steel in the near future. Stock selling John could raise capital by offering company stocks to the public. Since the steel market is booming, a lot of investors would buy ABCs shares. But the challenge is to manage the risks and complications involved in the IPO process, government regulations and market uncertainties. If you were in Shanes shoes, what option would you consider and why?