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PRESENTED BY:
JAGMOHAN PATTNAIK(12202081)
(12202082)
(12202083)
(12202084)

 BASIC DEFINATION: A system of trading
money which:
 Provide safe place to save excess cash known
as deposits.
 Supplies liquidity to the economy by loaning
this money out to help business grow and to
allow consumers to purchase consumer
products ,homes,cars etc

 Institutionwhich deals in money and credits.
 An intermediary which handles other
people’s money both for their advantage and
to its own profit.

The Regional Rural Banks mobilize the
financial resource from rural/semi-urban
area and grants loans to small and marginals
farmers,agriculture labour and rural artisans.
For Example:
Andhra Pradesh Gramin Vikas Bank
Jammu Rural Bank
Nagaland Rural Bank

Banks are often created by persons belonging
to same local or professional community or
sharing a common interest.
Example :
The Goa State of Co-operative Bank limited.
The Gujart State of Co-operative bank Limited
The Harayana State of Co-operative Bank
Limited.

A commercial bank is an institution which
accepts deposits , make business loans and
after related services
Example :
Canara Bank
IDBI Bank
Syndicate Bank

 Bank deals with individuals ,group of persons
and corporates.
 More or less homogenous groups in term of
their needs and expectation.
 Marketing segments , targeting one or more
segment developing products.

 Segment marketing
 Niche marketing
 Local marketing
 Individual marketing

 Geographic Segmentation:Division of market
into geographical unit such as
state,region,countries,cities,neighbourhood.
 Demographic Segmentation:Market is
segmented into groups on the basis of
variable as age, family size, family life
cycle,income,occupation,education,religion

 Psycographic Segmentation:Buyers are
divided into different groups on the basis of
personals traits,lifecycle or values.
 Behaviorial Segmentation:Marketers divide
groups on basis of their knowledge
of, attitude towards,use of , or response to
a product.

 DEMOGRAPHIC SEGMENTATION
 OPERATING VARIABLE
 PURCHASING APPROACHES
 SITUATIONAL FACTOR
 PERSONAL CHARACTERSTICS

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